Tova Ekdahl | Email Marketer
@tovaekdahl.bsky.social
+1 Ecommerce brand exit. Now diversifying by writing emails for other brands.
Reach out if you need help.
Reach out if you need help.
Frequent sales train customers to wait for discounts
January 14, 2025 at 12:06 AM
Frequent sales train customers to wait for discounts
High open rates are a vanity metric
While they can indicate performance
Purchase and revenue metrics are more crucial
While they can indicate performance
Purchase and revenue metrics are more crucial
January 13, 2025 at 9:39 PM
High open rates are a vanity metric
While they can indicate performance
Purchase and revenue metrics are more crucial
While they can indicate performance
Purchase and revenue metrics are more crucial
Overly focused email segments are inefficient
Often leading to micromanagement and draining resources
Unless you have over 150k subscribers
Stick to best practice customer segmentation
Often leading to micromanagement and draining resources
Unless you have over 150k subscribers
Stick to best practice customer segmentation
January 13, 2025 at 5:47 AM
Overly focused email segments are inefficient
Often leading to micromanagement and draining resources
Unless you have over 150k subscribers
Stick to best practice customer segmentation
Often leading to micromanagement and draining resources
Unless you have over 150k subscribers
Stick to best practice customer segmentation
The top 5 essential Shopify Skills are:
1. Copywriting
2. Content creation
3. Ad management
4. Conversion rate optimization
5. Analytics competency
1. Copywriting
2. Content creation
3. Ad management
4. Conversion rate optimization
5. Analytics competency
January 13, 2025 at 12:06 AM
The top 5 essential Shopify Skills are:
1. Copywriting
2. Content creation
3. Ad management
4. Conversion rate optimization
5. Analytics competency
1. Copywriting
2. Content creation
3. Ad management
4. Conversion rate optimization
5. Analytics competency
In the mind of your customer
The most valuable emails provide information that helps solve their problems
If you want to increase open rates, help them solve their issues
The most valuable emails provide information that helps solve their problems
If you want to increase open rates, help them solve their issues
January 12, 2025 at 9:39 PM
In the mind of your customer
The most valuable emails provide information that helps solve their problems
If you want to increase open rates, help them solve their issues
The most valuable emails provide information that helps solve their problems
If you want to increase open rates, help them solve their issues
Don't depend exclusively on email flows
While automation is powerful, it's also important to send manual, timely updates and announcements
People want to feel there's a real, active presence behind your company
While automation is powerful, it's also important to send manual, timely updates and announcements
People want to feel there's a real, active presence behind your company
January 12, 2025 at 5:47 AM
Don't depend exclusively on email flows
While automation is powerful, it's also important to send manual, timely updates and announcements
People want to feel there's a real, active presence behind your company
While automation is powerful, it's also important to send manual, timely updates and announcements
People want to feel there's a real, active presence behind your company
Don't bother with email marketing
If you don't have a high-converting opt-in pop-up
An empty email list means no one will read your emails
If you don't have a high-converting opt-in pop-up
An empty email list means no one will read your emails
January 12, 2025 at 12:06 AM
Don't bother with email marketing
If you don't have a high-converting opt-in pop-up
An empty email list means no one will read your emails
If you don't have a high-converting opt-in pop-up
An empty email list means no one will read your emails
4 high ROI email marketing A/B tests:
1. Subject lines
2. Discount offers
3. Welcome flow (first three emails)
4. Email capture form
These tests can yield high returns on resources invested
1. Subject lines
2. Discount offers
3. Welcome flow (first three emails)
4. Email capture form
These tests can yield high returns on resources invested
January 11, 2025 at 9:39 PM
4 high ROI email marketing A/B tests:
1. Subject lines
2. Discount offers
3. Welcome flow (first three emails)
4. Email capture form
These tests can yield high returns on resources invested
1. Subject lines
2. Discount offers
3. Welcome flow (first three emails)
4. Email capture form
These tests can yield high returns on resources invested
After a potential customer clicks on your content
They want to feel confident they've landed in the right place
Using the right colors for your main funnel buttons makes it easier for customers to navigate and complete their purchase
They want to feel confident they've landed in the right place
Using the right colors for your main funnel buttons makes it easier for customers to navigate and complete their purchase
January 11, 2025 at 5:47 AM
After a potential customer clicks on your content
They want to feel confident they've landed in the right place
Using the right colors for your main funnel buttons makes it easier for customers to navigate and complete their purchase
They want to feel confident they've landed in the right place
Using the right colors for your main funnel buttons makes it easier for customers to navigate and complete their purchase
Having clean data is essential
With analytics platforms
It's crucial to ensure they're properly configured and filtered
You can hire someone on Upwork to set it up correctly for your industry
With analytics platforms
It's crucial to ensure they're properly configured and filtered
You can hire someone on Upwork to set it up correctly for your industry
January 11, 2025 at 12:06 AM
Having clean data is essential
With analytics platforms
It's crucial to ensure they're properly configured and filtered
You can hire someone on Upwork to set it up correctly for your industry
With analytics platforms
It's crucial to ensure they're properly configured and filtered
You can hire someone on Upwork to set it up correctly for your industry
When creating digital content
It's good to keep in mind
What’s working is working for a reason
Testing new ideas is great, but it’s tough to constantly reinvent the wheel
Especially when you’re competing with an entire community
It's good to keep in mind
What’s working is working for a reason
Testing new ideas is great, but it’s tough to constantly reinvent the wheel
Especially when you’re competing with an entire community
January 10, 2025 at 9:39 PM
When creating digital content
It's good to keep in mind
What’s working is working for a reason
Testing new ideas is great, but it’s tough to constantly reinvent the wheel
Especially when you’re competing with an entire community
It's good to keep in mind
What’s working is working for a reason
Testing new ideas is great, but it’s tough to constantly reinvent the wheel
Especially when you’re competing with an entire community
Stress or frustration after failure motivates us to learn more quickly
January 10, 2025 at 5:47 AM
Stress or frustration after failure motivates us to learn more quickly
If you use ChatGPT frequently
Try asking it to roast you
Afterward, request a list of your strengths and areas for growth
This can offer unique insights about yourself in a fun and reflective way
Try asking it to roast you
Afterward, request a list of your strengths and areas for growth
This can offer unique insights about yourself in a fun and reflective way
January 10, 2025 at 12:06 AM
If you use ChatGPT frequently
Try asking it to roast you
Afterward, request a list of your strengths and areas for growth
This can offer unique insights about yourself in a fun and reflective way
Try asking it to roast you
Afterward, request a list of your strengths and areas for growth
This can offer unique insights about yourself in a fun and reflective way
We found success with ads not by copying direct competitors
But by identifying strategies used by brands outside our niche and testing them within our own
But by identifying strategies used by brands outside our niche and testing them within our own
January 9, 2025 at 9:39 PM
We found success with ads not by copying direct competitors
But by identifying strategies used by brands outside our niche and testing them within our own
But by identifying strategies used by brands outside our niche and testing them within our own
5 reasons why buying an e-commerce email list is bad:
- Most people on the list are uninterested in what you are selling
- They may mark your emails as spam
- It may be illegal in your country
- Your email deliverability will drop
- You have to pay for it
- Most people on the list are uninterested in what you are selling
- They may mark your emails as spam
- It may be illegal in your country
- Your email deliverability will drop
- You have to pay for it
January 9, 2025 at 5:47 AM
5 reasons why buying an e-commerce email list is bad:
- Most people on the list are uninterested in what you are selling
- They may mark your emails as spam
- It may be illegal in your country
- Your email deliverability will drop
- You have to pay for it
- Most people on the list are uninterested in what you are selling
- They may mark your emails as spam
- It may be illegal in your country
- Your email deliverability will drop
- You have to pay for it
5 key A/B tests to help grow your eCommerce store:
- Main landing page
- At least three new ad creatives
- Product pricing
- Email capture popup
- Welcome flow (first three emails)
- Main landing page
- At least three new ad creatives
- Product pricing
- Email capture popup
- Welcome flow (first three emails)
January 9, 2025 at 12:06 AM
5 key A/B tests to help grow your eCommerce store:
- Main landing page
- At least three new ad creatives
- Product pricing
- Email capture popup
- Welcome flow (first three emails)
- Main landing page
- At least three new ad creatives
- Product pricing
- Email capture popup
- Welcome flow (first three emails)
The minimum email setup for any Shopify store:
- Welcome flow: Email 1 and 2
- Abandoned cart/checkout: Email 1 and 2
- Browse abandonment: Email 1
- Sunset flow: Email 1
These are your most basic and highest revenue-generating emails
- Welcome flow: Email 1 and 2
- Abandoned cart/checkout: Email 1 and 2
- Browse abandonment: Email 1
- Sunset flow: Email 1
These are your most basic and highest revenue-generating emails
January 8, 2025 at 9:39 PM
The minimum email setup for any Shopify store:
- Welcome flow: Email 1 and 2
- Abandoned cart/checkout: Email 1 and 2
- Browse abandonment: Email 1
- Sunset flow: Email 1
These are your most basic and highest revenue-generating emails
- Welcome flow: Email 1 and 2
- Abandoned cart/checkout: Email 1 and 2
- Browse abandonment: Email 1
- Sunset flow: Email 1
These are your most basic and highest revenue-generating emails
The #1 content killer:
If your prospect doesn't connect with the headline
They won't engage with the rest of your content
Getting the headline right can mean the difference between success and failure
If your prospect doesn't connect with the headline
They won't engage with the rest of your content
Getting the headline right can mean the difference between success and failure
January 8, 2025 at 5:47 AM
The #1 content killer:
If your prospect doesn't connect with the headline
They won't engage with the rest of your content
Getting the headline right can mean the difference between success and failure
If your prospect doesn't connect with the headline
They won't engage with the rest of your content
Getting the headline right can mean the difference between success and failure
5 quick steps to start your ecommerce store:
1. Test Facebook ad creatives with a $50 budget per ad
2. Use a fast, simple Shopify theme
3. Set up basic email flows
4. Hire a virtual assistant for customer service and basic tasks
5. Set up proper tracking and analytics
1. Test Facebook ad creatives with a $50 budget per ad
2. Use a fast, simple Shopify theme
3. Set up basic email flows
4. Hire a virtual assistant for customer service and basic tasks
5. Set up proper tracking and analytics
January 8, 2025 at 12:06 AM
5 quick steps to start your ecommerce store:
1. Test Facebook ad creatives with a $50 budget per ad
2. Use a fast, simple Shopify theme
3. Set up basic email flows
4. Hire a virtual assistant for customer service and basic tasks
5. Set up proper tracking and analytics
1. Test Facebook ad creatives with a $50 budget per ad
2. Use a fast, simple Shopify theme
3. Set up basic email flows
4. Hire a virtual assistant for customer service and basic tasks
5. Set up proper tracking and analytics
Don't send emails to Shopify customers from a "no-reply" email address
Using a no-reply email discourages engagement, which negatively impacts deliverability
When customers reply, it sends a positive signal to email platforms, helping improve overall deliverability
Using a no-reply email discourages engagement, which negatively impacts deliverability
When customers reply, it sends a positive signal to email platforms, helping improve overall deliverability
January 7, 2025 at 9:39 PM
Don't send emails to Shopify customers from a "no-reply" email address
Using a no-reply email discourages engagement, which negatively impacts deliverability
When customers reply, it sends a positive signal to email platforms, helping improve overall deliverability
Using a no-reply email discourages engagement, which negatively impacts deliverability
When customers reply, it sends a positive signal to email platforms, helping improve overall deliverability
4 important reasons why the quality of your email list matters more than its size:
- Higher open rates improve deliverability
- Unengaged subscribers rarely make purchases
- Inactive recipients harm your deliverability
- Unwanted emails frustrate disinterested customers
- Higher open rates improve deliverability
- Unengaged subscribers rarely make purchases
- Inactive recipients harm your deliverability
- Unwanted emails frustrate disinterested customers
January 7, 2025 at 5:47 AM
4 important reasons why the quality of your email list matters more than its size:
- Higher open rates improve deliverability
- Unengaged subscribers rarely make purchases
- Inactive recipients harm your deliverability
- Unwanted emails frustrate disinterested customers
- Higher open rates improve deliverability
- Unengaged subscribers rarely make purchases
- Inactive recipients harm your deliverability
- Unwanted emails frustrate disinterested customers
Shopify email marketing unsubscribes are fantastic!
They remove unengaged subscribers from your list
Improving your email deliverability
They remove unengaged subscribers from your list
Improving your email deliverability
January 7, 2025 at 12:06 AM
Shopify email marketing unsubscribes are fantastic!
They remove unengaged subscribers from your list
Improving your email deliverability
They remove unengaged subscribers from your list
Improving your email deliverability
Don’t have enough time to A/B test all your email flows?
Focus on testing your "high-value" emails
List your top 5 highest-revenue emails and test those
Focus on testing your "high-value" emails
List your top 5 highest-revenue emails and test those
January 6, 2025 at 9:39 PM
Don’t have enough time to A/B test all your email flows?
Focus on testing your "high-value" emails
List your top 5 highest-revenue emails and test those
Focus on testing your "high-value" emails
List your top 5 highest-revenue emails and test those
Five common Klaviyo email account pitfalls
1. Missing an "added to cart" flow
2. Not enough emails in the welcome flow
3. Poor email deliverability
4. Low popup conversion rate
5. Sending to low-engagement customers
1. Missing an "added to cart" flow
2. Not enough emails in the welcome flow
3. Poor email deliverability
4. Low popup conversion rate
5. Sending to low-engagement customers
January 6, 2025 at 5:47 AM
Five common Klaviyo email account pitfalls
1. Missing an "added to cart" flow
2. Not enough emails in the welcome flow
3. Poor email deliverability
4. Low popup conversion rate
5. Sending to low-engagement customers
1. Missing an "added to cart" flow
2. Not enough emails in the welcome flow
3. Poor email deliverability
4. Low popup conversion rate
5. Sending to low-engagement customers
5 essential Google Analytics use cases for a Shopify store:
- Visualizing the sales funnel
- Tracking traffic sources for purchases
- Analyzing metrics by device
- Analyzing metrics by operating system
- Identifying and clearing 404 error reports
- Visualizing the sales funnel
- Tracking traffic sources for purchases
- Analyzing metrics by device
- Analyzing metrics by operating system
- Identifying and clearing 404 error reports
January 6, 2025 at 1:05 AM
5 essential Google Analytics use cases for a Shopify store:
- Visualizing the sales funnel
- Tracking traffic sources for purchases
- Analyzing metrics by device
- Analyzing metrics by operating system
- Identifying and clearing 404 error reports
- Visualizing the sales funnel
- Tracking traffic sources for purchases
- Analyzing metrics by device
- Analyzing metrics by operating system
- Identifying and clearing 404 error reports