Touchstorm & Touchstorm DATAlabs
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touchstorm.bsky.social
Touchstorm & Touchstorm DATAlabs
@touchstorm.bsky.social
Touchstorm DATAlabs turns YouTube into the World’s Largest Focus Group with Attitudes, Trends, Social Listening, Competitive Activity, and Brand Sentiment. Touchstorm is a “YouTube-First” social agency providing strategy and channel mgmt for global brands.
3. A lot can be learned from viewing data on YouTube.
Traditional polls have four-digit sample sizes. Our method, with a sample size of more than 80mm, shows that Trump's Net Favorability Score is significantly worse. No doubt, our research has some shock value. It's a paradigm change.
April 5, 2025 at 12:25 AM
2. When isolating the analysis to the Top 20
Independent Media Channels between mid-January and March 30th, Pro-Democracy channels attracted
twice as many views as MAGA channels. @meidastouch.com @briantylercohen.bsky.social and @nowthisimpact.bsky.social leading the way
April 5, 2025 at 12:25 AM
1. Between mid-January and March 30th, Democrats accounted for 8 out of the Top 10 YouTube Channels owned/run by Elected/Appointed Officials. @sanders.senate.gov leading the pack.
April 5, 2025 at 12:25 AM
Political polls are broken. It's time for disruption.

Here is a poll with an 80MM+ sample size that measures documented behavior. America's national mood is changing faster than the traditional polls can pick up.

Here are some highlights from our research.
(For the rest, see the link in
🧵)
April 5, 2025 at 12:25 AM