Stop using hotmail.com, gmail.com, aol.com, yahoo.com, outlook.com, or any other .com or random TLD for your small business email addresses. Use the DOMAIN NAME of your website instead (i.e. mydomain.com). One of the most common mistakes small business owners make is to use a general, free email address to communicate with their partners, vendors, employees, and customers.

Stop using hotmail.com, gmail.com, aol.com, yahoo.com, outlook.com, or any other .com or random TLD for your small business email addresses. Use the DOMAIN NAME of your website instead (i.e. mydomain.com). One of the most common mistakes small business owners make is to use a general, free email address to communicate with their partners, vendors, employees, and customers.

In today’s digital world, businesses must maintain a unified brand voice and visual identity across various social media platforms to build strong brand recognition and deepen audience engagement. Each platform has its own characteristics, but a consistent brand presence can foster trust and long-term loyalty. Keep reading for strategies that businesses can employ to keep their branding consistent across all social media channels.

An important aspect of self-hosting a WordPress website is ensuring a backup system is in place. Those of you working with Squarespace, Wix, or Weebly don't need to worry about backups, because those platforms host the underlying CMS themselves. When you self-host a WordPress install on a common web host, that service provides WordPress for you, and backups are a necessary safety measure to ensure you don't lose your site or valuable content.

One of the most frustrating aspects of WordPress web development is working with offshore teams. It shouldn't be so hard, but it is. The number one issue is: CULTURE! Web developers in India, Ukraine, Brazil, and parts of Eastern Europe have vastly different approaches to how they design and build the website you want and need. They've all learned different ways of doing things and will apply what they know, which might work for them, but not for anyone else coming on board that doesn't have a handle on how they did what they've done.

What is a “user role” in WordPress? That’s a question asked by so many of my WordPress coaching clients. A “user role” is an assignment of rights and permissions to each user in a content management system. Out of the box, WordPress assigns various user roles that allow or deny the ability to take actions in the system. These are:

A common workflow task when publishing blog posts or podcasts to your WordPress website is sharing posts to social media platforms. Many times, a website owner will publish a post and then share the URL manually to each social media broadcast point as individual posts to those networks, but that’s time-consuming, right? Well, if I told you there’s an easier way that saves you time, would you believe me?

You are a small business owner, and you need a working website to communicate your value proposition or sell your products to potential customers. You've taken the steps to get started, but you're not really sure how to pull it all together. Someone says, "You need a hero banner that converts!" What the f*&$^ does that mean? You need a graphical UI designer (or, do you?), and you find a print designer who doesn't do web design.

Tony Zeoli from the Asheville House Music Society spins deep house and. afro house rhythms. For bookings, contact tonyzeoli@netmix.com.

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