Tonya Kubo
@tonyakubo.bsky.social
Teaching humans how to human online | Community Strategist | Here to help you find your freaks 🎪 | Pod Co-Host: The Business You Really Want and Clutter Free Academy
Smiling at 5:30 a.m. after a 3 a.m. strategy session because…community doesn’t build itself.
We mapped member structure, designed onboarding, and made hitting milestones fun. Now debating: Is bean dip breakfast? And how many coffees until I'm human again?
#OnlineCommunity
We mapped member structure, designed onboarding, and made hitting milestones fun. Now debating: Is bean dip breakfast? And how many coffees until I'm human again?
#OnlineCommunity
April 17, 2025 at 12:45 PM
Smiling at 5:30 a.m. after a 3 a.m. strategy session because…community doesn’t build itself.
We mapped member structure, designed onboarding, and made hitting milestones fun. Now debating: Is bean dip breakfast? And how many coffees until I'm human again?
#OnlineCommunity
We mapped member structure, designed onboarding, and made hitting milestones fun. Now debating: Is bean dip breakfast? And how many coffees until I'm human again?
#OnlineCommunity
Some trends are too much fun to skip...
April 12, 2025 at 4:28 PM
Some trends are too much fun to skip...
I just recorded the trailer for Find Your Freaks and I’m freaking out (in the best way).
If you’ve ever felt like you don’t quite fit in...
If you’ve ever built something because nothing else made sense...
This show is for you.
#FindYourFreaks #IndiePodcast #BelongingStartsHere
If you’ve ever felt like you don’t quite fit in...
If you’ve ever built something because nothing else made sense...
This show is for you.
#FindYourFreaks #IndiePodcast #BelongingStartsHere
April 11, 2025 at 7:32 PM
I just recorded the trailer for Find Your Freaks and I’m freaking out (in the best way).
If you’ve ever felt like you don’t quite fit in...
If you’ve ever built something because nothing else made sense...
This show is for you.
#FindYourFreaks #IndiePodcast #BelongingStartsHere
If you’ve ever felt like you don’t quite fit in...
If you’ve ever built something because nothing else made sense...
This show is for you.
#FindYourFreaks #IndiePodcast #BelongingStartsHere
What makes you weird?
Not quirky. Not random.
The real thing that sets you apart.
👇 I’m all ears.
Not quirky. Not random.
The real thing that sets you apart.
👇 I’m all ears.
April 7, 2025 at 3:47 PM
What makes you weird?
Not quirky. Not random.
The real thing that sets you apart.
👇 I’m all ears.
Not quirky. Not random.
The real thing that sets you apart.
👇 I’m all ears.
If “doing it right” feels wrong, you're not alone.
🎙️ Find Your Freaks is for the people building something bold, something better… their way.
Trailer drops soon: findyourfreaks.com
🎙️ Find Your Freaks is for the people building something bold, something better… their way.
Trailer drops soon: findyourfreaks.com
March 25, 2025 at 2:20 AM
If “doing it right” feels wrong, you're not alone.
🎙️ Find Your Freaks is for the people building something bold, something better… their way.
Trailer drops soon: findyourfreaks.com
🎙️ Find Your Freaks is for the people building something bold, something better… their way.
Trailer drops soon: findyourfreaks.com
Want to instantly boost your profitability?
Track your time.
Here's why: https://everydayeffectiveness.com/podcast/achieve-maximum-profit-without-maxing-out/
Track your time.
Here's why: https://everydayeffectiveness.com/podcast/achieve-maximum-profit-without-maxing-out/
March 19, 2025 at 5:03 PM
Want to instantly boost your profitability?
Track your time.
Here's why: https://everydayeffectiveness.com/podcast/achieve-maximum-profit-without-maxing-out/
Track your time.
Here's why: https://everydayeffectiveness.com/podcast/achieve-maximum-profit-without-maxing-out/
You did the research, asked your audience, and built exactly what they said they wanted… so why isn’t it selling?
March 11, 2025 at 5:04 PM
You did the research, asked your audience, and built exactly what they said they wanted… so why isn’t it selling?
These Authory stats show what makes social media interesting. Lay out thoughtful perspective on human-to-human connection? Meh.
Mention recipes for watercress soup and kale soup on a podcast? Immediate interaction.
Not viral but fun to observe.
Mention recipes for watercress soup and kale soup on a podcast? Immediate interaction.
Not viral but fun to observe.
March 9, 2025 at 3:50 PM
These Authory stats show what makes social media interesting. Lay out thoughtful perspective on human-to-human connection? Meh.
Mention recipes for watercress soup and kale soup on a podcast? Immediate interaction.
Not viral but fun to observe.
Mention recipes for watercress soup and kale soup on a podcast? Immediate interaction.
Not viral but fun to observe.
Want a vibrant online community but worried about burnout?
You CAN create spaces where your people feel seen, supported, and inspired without feeling chained to your screen.
Listen here: https://www.buzzsprout.com/2423323/episodes/16741616
You CAN create spaces where your people feel seen, supported, and inspired without feeling chained to your screen.
Listen here: https://www.buzzsprout.com/2423323/episodes/16741616
March 6, 2025 at 5:02 PM
Want a vibrant online community but worried about burnout?
You CAN create spaces where your people feel seen, supported, and inspired without feeling chained to your screen.
Listen here: https://www.buzzsprout.com/2423323/episodes/16741616
You CAN create spaces where your people feel seen, supported, and inspired without feeling chained to your screen.
Listen here: https://www.buzzsprout.com/2423323/episodes/16741616
Having built communities since before social media existed, I've learned something crucial: truly safe online spaces come from intentional leadership, not distant algorithmic enforcement.
Beyond Platform Policing: Taking Ownership of Our Online Communities
Why have we outsourced the safety of our online spaces to profit-driven tech companies instead of taking ownership of our online communities?
www.tonyakubo.com
March 6, 2025 at 1:44 AM
Having built communities since before social media existed, I've learned something crucial: truly safe online spaces come from intentional leadership, not distant algorithmic enforcement.
How I'm serving my audience this year: Writing thoughtful articles answering common questions about hiring community managers, managing online conflict, figuring out engagement rates and evaluating popular community platforms.
March 5, 2025 at 2:40 PM
How I'm serving my audience this year: Writing thoughtful articles answering common questions about hiring community managers, managing online conflict, figuring out engagement rates and evaluating popular community platforms.
Sick of social? Join me this week for a fireside chat and panel discussion with some of my favorite Playhouse experts! We'll discuss all the ways to grow your business independent of this platform and its competitors. Details: https://jointheplayhouse.com/events
March 4, 2025 at 11:35 PM
Sick of social? Join me this week for a fireside chat and panel discussion with some of my favorite Playhouse experts! We'll discuss all the ways to grow your business independent of this platform and its competitors. Details: https://jointheplayhouse.com/events
Gwen Bortner and I are on The Playhouse Friends podcast today! Find out how I save $ by keeping my bougie kids OUT of the grocery store, my favorite emotional support beverages, and why I think people are fleeing oversized communities in favor of smaller spaces that feel safer and more honest.
February 21, 2025 at 3:53 PM
Gwen Bortner and I are on The Playhouse Friends podcast today! Find out how I save $ by keeping my bougie kids OUT of the grocery store, my favorite emotional support beverages, and why I think people are fleeing oversized communities in favor of smaller spaces that feel safer and more honest.
Another insight from Sprout Social's 2025 Social Index Report: 91% of people worldwide are still on Facebook in 2024. Wild, considering how many times we've all heard Facebook is dead!
Lesson learned from 17+ years in community strategy: Watch what people DO, not what they SAY they'll do
Lesson learned from 17+ years in community strategy: Watch what people DO, not what they SAY they'll do
February 20, 2025 at 11:14 PM
Another insight from Sprout Social's 2025 Social Index Report: 91% of people worldwide are still on Facebook in 2024. Wild, considering how many times we've all heard Facebook is dead!
Lesson learned from 17+ years in community strategy: Watch what people DO, not what they SAY they'll do
Lesson learned from 17+ years in community strategy: Watch what people DO, not what they SAY they'll do
Here's a tidbit from Sprout Social's 2025 Social Index Report worth your attention: 73% of users will SWITCH to a competitor if a brand doesn’t respond to their social DMs (h/t @mattnavarra.com ).
February 18, 2025 at 6:02 PM
Here's a tidbit from Sprout Social's 2025 Social Index Report worth your attention: 73% of users will SWITCH to a competitor if a brand doesn’t respond to their social DMs (h/t @mattnavarra.com ).
Who says you have to disappear to rebrand your business? I'm doing mine in public, bringing my community along for the journey. Here's why (and how you can too) ➡️
The Evolution of Tonya Kubo's Visual Identity and Brand
Watch the evolution of the Tonya Kubo visual identity and brand. This article includes the process, so you can apply it to your own rebrand.
www.tonyakubo.com
February 17, 2025 at 5:27 PM
Who says you have to disappear to rebrand your business? I'm doing mine in public, bringing my community along for the journey. Here's why (and how you can too) ➡️
A beautiful reminder...
January 22, 2025 at 1:39 AM
A beautiful reminder...
If you're looking to move your community from Facebook, examine its true value first. How much revenue can you tie to it? And how much are you spending to earn that revenue?
January 22, 2025 at 12:01 AM
If you're looking to move your community from Facebook, examine its true value first. How much revenue can you tie to it? And how much are you spending to earn that revenue?
Why do so many communities that leave Facebook end up going back?
Two observations:
1. The drop-off difference is wild:
• Facebook → anywhere else: ~50% loss
• Other platforms → other platforms: ~15-20%
2. Facebook is already part of people's daily routine; new habits are hard to establish.
Two observations:
1. The drop-off difference is wild:
• Facebook → anywhere else: ~50% loss
• Other platforms → other platforms: ~15-20%
2. Facebook is already part of people's daily routine; new habits are hard to establish.
January 21, 2025 at 8:50 PM
Why do so many communities that leave Facebook end up going back?
Two observations:
1. The drop-off difference is wild:
• Facebook → anywhere else: ~50% loss
• Other platforms → other platforms: ~15-20%
2. Facebook is already part of people's daily routine; new habits are hard to establish.
Two observations:
1. The drop-off difference is wild:
• Facebook → anywhere else: ~50% loss
• Other platforms → other platforms: ~15-20%
2. Facebook is already part of people's daily routine; new habits are hard to establish.
So happy to see #BookSky trending
a cartoon of a woman holding a stack of books with the words i like big books and i cannot lie
ALT: a cartoon of a woman holding a stack of books with the words i like big books and i cannot lie
media.tenor.com
January 19, 2025 at 5:00 PM
So happy to see #BookSky trending
For the community leaders seeking alternatives to Facebook Groups, this guide offers 13 suggestions and factors to consider.
Leaving Facebook Groups? 13 Alternative Platforms for 2025
Ready to leave Facebook Groups? Discover 13 alternatives for your online community, from free platforms to paid solutions. Compare features, pricing & more.
www.tonyakubo.com
January 19, 2025 at 2:37 AM
For the community leaders seeking alternatives to Facebook Groups, this guide offers 13 suggestions and factors to consider.
Context: Image of Zoom's AI summarizing a conversation between Brian and Abby while I was setting up the livestream for my FB group.
Reality: Brian was bitten by a student at work. Abby was worried he'd get rabies. He was explaining how EMTs evaluated and treated the bite.
Reality: Brian was bitten by a student at work. Abby was worried he'd get rabies. He was explaining how EMTs evaluated and treated the bite.
January 14, 2025 at 3:13 PM
Context: Image of Zoom's AI summarizing a conversation between Brian and Abby while I was setting up the livestream for my FB group.
Reality: Brian was bitten by a student at work. Abby was worried he'd get rabies. He was explaining how EMTs evaluated and treated the bite.
Reality: Brian was bitten by a student at work. Abby was worried he'd get rabies. He was explaining how EMTs evaluated and treated the bite.
First Meta services go down. Now ChatGPT. Is this what my astrology friends mean when they tell me Mercury retrograde messes with tech?
December 12, 2024 at 12:43 AM
First Meta services go down. Now ChatGPT. Is this what my astrology friends mean when they tell me Mercury retrograde messes with tech?
Is this where we go now when Meta is down?
a woman holding a pitchfork in a field with the words how i felt while facebook was down below her
ALT: a woman holding a pitchfork in a field with the words how i felt while facebook was down below her
media.tenor.com
December 11, 2024 at 6:11 PM
Is this where we go now when Meta is down?
Nine fewer videos than 2023, despite a 60-day test of Zoom Clips. My love of Loom is everlasting.
December 11, 2024 at 6:03 PM
Nine fewer videos than 2023, despite a 60-day test of Zoom Clips. My love of Loom is everlasting.