Ton Schoonderbeek
@tonschoonderbeek.bsky.social
Loves everything media
There are lies, damned lies …… and statistics. Be suspicious when media “create” their own data truth.
uk.themedialeader.com/youtube-view...
uk.themedialeader.com/youtube-view...
YouTube viewership perceived as ‘bigger than it is’ in UK - The Media Leader
At a Thinkbox event last week, head of research Anthony Jones contextualised YouTube as a growing platform on TV sets with 'highly skewed' viewership.
uk.themedialeader.com
March 11, 2025 at 1:48 PM
There are lies, damned lies …… and statistics. Be suspicious when media “create” their own data truth.
uk.themedialeader.com/youtube-view...
uk.themedialeader.com/youtube-view...
Agile local broadcasters can win the "great media war".
UK has entered the ‘great media war’, says Evan Shapiro - The Media Leader
While their viewing share has declined, broadcasters are agile and remain strong in a number of areas, according to a talk between Shapiro and Barb CEO Justin Sampson.
uk.themedialeader.com
February 27, 2025 at 1:06 PM
Agile local broadcasters can win the "great media war".
Breakthrough in total video audience measurement.
Barb to start reporting TV set viewing of YouTube channels - The Media Leader
The JIC will select 200 channels that will become part of its daily audience reporting on the platform — a move that it claims is a world first for YouTube measurement on TV sets.
uk.themedialeader.com
February 26, 2025 at 3:22 PM
Breakthrough in total video audience measurement.
The end to AV buying as we know it for a long time
‘Making us easy to buy’: Netflix expands programmatic offering in EMEA - The Media Leader
Damien Bernet, Netflix's EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix's broader strategy to offer the benefits of TV and digital advertising.
uk.themedialeader.com
February 24, 2025 at 9:21 AM
The end to AV buying as we know it for a long time
Continued growth ambitions supported by the ad model (55% of new sign ups in markets with ad tier), higher subscription rates and one remarkable competitive advantage "single focus". As their CEO said: "We’re fortunate that we don’t have distractions like managing declining linear networks".
Netflix shares soar on price hikes and record subscriber gains
Netflix reaffirmed its dominance of the streaming video market on Tuesday, as its mixture of live sporting events, popular returning series - and singular moments, such as a football halftime performance by Beyonce - helped attract a record number of subscribers over the holiday quarter.
www.reuters.com
January 22, 2025 at 1:45 PM
Continued growth ambitions supported by the ad model (55% of new sign ups in markets with ad tier), higher subscription rates and one remarkable competitive advantage "single focus". As their CEO said: "We’re fortunate that we don’t have distractions like managing declining linear networks".
Looking forward to the movie 🚴🏼♂️🚴🏻🚴🏼♂️- Dutch premiere at Rotterdam Film Festival.
January 19, 2025 at 1:36 PM
Looking forward to the movie 🚴🏼♂️🚴🏻🚴🏼♂️- Dutch premiere at Rotterdam Film Festival.
Exciting Times for European Media: A New Chapter Begins
Clear Channel Europe-North Sale
Clear Channel Outdoor Holdings, Inc. to Sell its Europe-North Segment to a subsidiary of Bauer Media Group for $625 Million
www.clearchanneleurope.com
January 18, 2025 at 10:53 PM
Exciting Times for European Media: A New Chapter Begins
Powerhouse or power to the more agile local agencies?
What if WPP, Publicis merged? The case for ultimate advertising powerhouse | Marketing Edge Magazine
In a world where advertising is being reshaped by AI, data, and consolidation, the idea of WPP and Publicis merging might sound like a bold leap. But it’s a leap worth considering. Combining these two...
marketingedge.com.ng
January 18, 2025 at 9:58 AM
Powerhouse or power to the more agile local agencies?
...... however Investments in event - live communication growing.
Marketers cut spend in main media as cautious approach continues - The Media Leader
A greater number of marketers cut spend in audio, video, OOH and publishing in Q4, according to the latest IPA Bellwether Report.
uk.themedialeader.com
January 16, 2025 at 10:49 AM
...... however Investments in event - live communication growing.
A lot’s happening here so need to stay close
November 28, 2024 at 7:08 PM
A lot’s happening here so need to stay close