Yes the platforms want to maximise usage and care less (or not at all) about building our brands. They also don’t know much about building brands. That’s on us. But it’s on us to get a balance as we have to use them these days.

Lovely stuff. Looking forward to reading. At my kids’ school people who make connections between things like this are called ‘linking lions’…suspect you are one of those.

Thank you. Great that it could be helpful.

I’ve made more ads featuring gingerbread houses, than gingerbread houses.

Very fine people on both sides

That’s lovely. But maybe a bit gambley?

Is that the noise a butterfly makes?