Tom Maddocks
@tommaddocks1.bsky.social
I am a former BBC-TV Money Programme reporter and now run Media Training Associates, helping people improve their media interview and presentation skills. www.mediatrainingassociates.co.uk
Friday #mediatraining tip: A broadcast interview is a performance. Rehearse your key points and deliver with energy.
February 6, 2026 at 8:25 AM
Friday #mediatraining tip: A broadcast interview is a performance. Rehearse your key points and deliver with energy.
If the global value of corporate reputation is no less than $7trillion, why do so-called 'traditional media' still matter? www.linkedin.com/posts/tommad...
With So Much Talk About Social Media, Should You Even Bother With ‘Traditional Media’? | Tom Maddocks
Does your organisation care about its corporate reputation? Of course it does, a recent Burson report put the total global value of the 'reputation economy' at no less than $7trillion. So where do so-...
www.linkedin.com
February 5, 2026 at 8:43 AM
If the global value of corporate reputation is no less than $7trillion, why do so-called 'traditional media' still matter? www.linkedin.com/posts/tommad...
With so much talk about social media, should you even bother with 'traditional media'? New blog post: www.linkedin.com/posts/tommad...
With So Much Talk About Social Media, Should You Even Bother With ‘Traditional Media’? | Tom Maddocks
Does your organisation care about its corporate reputation? Of course it does, a recent Burson report put the total global value of the 'reputation economy' at no less than $7trillion. So where do so-...
www.linkedin.com
February 4, 2026 at 5:09 PM
With so much talk about social media, should you even bother with 'traditional media'? New blog post: www.linkedin.com/posts/tommad...
Blog revisited: TV News – down and out? www.mediatrainingassociates.co.uk/tv-news-down...
TV News – Down and Out? | Media Training Associates
For more than fifty years, TV news bulletins have been the single main source of news for the British. But now, a tipping point has been reached, according to the latest Ofcom survey of media habits w...
www.mediatrainingassociates.co.uk
February 2, 2026 at 5:39 PM
Blog revisited: TV News – down and out? www.mediatrainingassociates.co.uk/tv-news-down...
Friday #mediatraining tip: Don’t rush. Gabbling undermines authority and gives you less thinking time.
January 30, 2026 at 8:50 AM
Friday #mediatraining tip: Don’t rush. Gabbling undermines authority and gives you less thinking time.
In today's world of culture wars and social media pile-ons, it's more important than ever to set the right tone if you could be in the media spotlight. Time to consider refreshing your media training? We can help, wherever you are in the world: www.mediatrainingassociates.co.uk #reputation
Media Training Associates | Media Training Courses and Tips
Highly effective in-house media training and presentation skills courses in London and beyond, polishing up the communications skills of hundreds of people.
www.mediatrainingassociates.co.uk
January 29, 2026 at 8:55 AM
In today's world of culture wars and social media pile-ons, it's more important than ever to set the right tone if you could be in the media spotlight. Time to consider refreshing your media training? We can help, wherever you are in the world: www.mediatrainingassociates.co.uk #reputation
What's the best way for the boss to react when someone an executive accuses your company of making soup out of chickens that came from a 3-D printer? www.linkedin.com/posts/tommad...
2026: The year for CEO Visibility? | Tom Maddocks
Will 2026 turn out to be the year for CEO visibility? If 2025 was anything to go by, then this will be the year when business leaders need to polish up their communications skills more than ever...
A...
www.linkedin.com
January 27, 2026 at 4:20 PM
What's the best way for the boss to react when someone an executive accuses your company of making soup out of chickens that came from a 3-D printer? www.linkedin.com/posts/tommad...
Blog revisited: Avoiding the ‘deadly flying soundbite’ … www.mediatrainingassociates.co.uk/avoiding-the...
Avoiding the ‘Deadly Flying Soundbite’ | Media Training Associates
What can you do to make sure you don’t end up with a quote that is unclear, embarrassing or that doesn’t really represent your views? It’s surprisingly common. For example, would-be US President Kamal...
www.mediatrainingassociates.co.uk
January 25, 2026 at 7:05 PM
Blog revisited: Avoiding the ‘deadly flying soundbite’ … www.mediatrainingassociates.co.uk/avoiding-the...
Friday #mediatraining tip: On radio, you can make notes to keep track of key points. The audience won’t see.
January 23, 2026 at 8:29 AM
Friday #mediatraining tip: On radio, you can make notes to keep track of key points. The audience won’t see.
How smart CEOs are now reacting when there's a crisis. Clue: they're talking direct to their customers ... www.linkedin.com/posts/tommad...
2026: The year for CEO Visibility? | Tom Maddocks
Will 2026 turn out to be the year for CEO visibility? If 2025 was anything to go by, then this will be the year when business leaders need to polish up their communications skills more than ever...
A...
www.linkedin.com
January 21, 2026 at 9:08 AM
How smart CEOs are now reacting when there's a crisis. Clue: they're talking direct to their customers ... www.linkedin.com/posts/tommad...
Friday #mediatraining tip: Be ready for tough or negative questions - not everyone loves your company like you do.
January 16, 2026 at 8:30 AM
Friday #mediatraining tip: Be ready for tough or negative questions - not everyone loves your company like you do.
Blog revisited: Four crisis handling lessons from the $30bd Crowdstrike IT failure: www.mediatrainingassociates.co.uk/four-crisis-...
Four Crisis Handling Lessons from the $30bn CrowdStrike IT Failure | Media Training Associates
The blue screens of death around the world have been restored to life after the cataclysmic CrowdStrike software update, but the repercussions of the globe's costliest-ever IT failure - reckoned to ha...
www.mediatrainingassociates.co.uk
January 15, 2026 at 5:36 PM
Blog revisited: Four crisis handling lessons from the $30bd Crowdstrike IT failure: www.mediatrainingassociates.co.uk/four-crisis-...
2026: the year when business leaders will need to up their communications game more than ever - new blog post: www.linkedin.com/posts/tommad...
2026: The year for CEO Visibility? | Tom Maddocks
Will 2026 turn out to be the year for CEO visibility? If 2025 was anything to go by, then this will be the year when business leaders need to polish up their communications skills more than ever...
A...
www.linkedin.com
January 14, 2026 at 6:32 PM
2026: the year when business leaders will need to up their communications game more than ever - new blog post: www.linkedin.com/posts/tommad...
There are many media opportunities out there if you know how to take advantage of them. But you have to offer good value to the audience! Our tried and tested media training will show you how. Carried out face to face or via Zoom: mediatrainingassociates.co.uk
Media Training Associates | Media Training Courses and Tips
Highly effective in-house media training and presentation skills courses in London and beyond, polishing up the communications skills of hundreds of people.
mediatrainingassociates.co.uk
January 13, 2026 at 11:57 AM
There are many media opportunities out there if you know how to take advantage of them. But you have to offer good value to the audience! Our tried and tested media training will show you how. Carried out face to face or via Zoom: mediatrainingassociates.co.uk
What's the best way for the boss to react when someone an executive accuses your company of making soup out of chickens that came from a 3-D printer? www.linkedin.com/posts/tommad...
2026: The year for CEO Visibility? | Tom Maddocks
Will 2026 turn out to be the year for CEO visibility? If 2025 was anything to go by, then this will be the year when business leaders need to polish up their communications skills more than ever...
A...
www.linkedin.com
January 10, 2026 at 10:34 AM
What's the best way for the boss to react when someone an executive accuses your company of making soup out of chickens that came from a 3-D printer? www.linkedin.com/posts/tommad...
Friday #mediatraining tip: In radio interviews, don’t grab the mic. It upsets the sound and the reporter.
January 9, 2026 at 8:45 AM
Friday #mediatraining tip: In radio interviews, don’t grab the mic. It upsets the sound and the reporter.
Blog revisited: Eight words and phrases to avoid in an interview: www.mediatrainingassociates.co.uk/eight-words-...
Eight words and phrases to avoid in an interview … | Media Training Associates
As the election campaign draws to a close, we’ve all suffered enough of the usual ‘political answers’ (or non-answers) to questions in the interviews and debates. A recent Spectator article feels part...
www.mediatrainingassociates.co.uk
January 8, 2026 at 6:28 PM
Blog revisited: Eight words and phrases to avoid in an interview: www.mediatrainingassociates.co.uk/eight-words-...
How smart CEOs are now reacting when there's a crisis. Clue: they're talking direct to their customers ... www.linkedin.com/posts/tommad...
2026: The year for CEO Visibility? | Tom Maddocks
Will 2026 turn out to be the year for CEO visibility? If 2025 was anything to go by, then this will be the year when business leaders need to polish up their communications skills more than ever...
A...
www.linkedin.com
January 7, 2026 at 8:30 AM
How smart CEOs are now reacting when there's a crisis. Clue: they're talking direct to their customers ... www.linkedin.com/posts/tommad...
2026: the year when business leaders will need to up their communications game more than ever - new blog post: www.linkedin.com/posts/tommad...
2026: The year for CEO Visibility? | Tom Maddocks
Will 2026 turn out to be the year for CEO visibility? If 2025 was anything to go by, then this will be the year when business leaders need to polish up their communications skills more than ever...
A...
www.linkedin.com
January 5, 2026 at 5:35 PM
2026: the year when business leaders will need to up their communications game more than ever - new blog post: www.linkedin.com/posts/tommad...
Friday #mediatraining tip: On TV, keep hands out of pockets if they are in view. You may think you look relaxed, but it looks sloppy.
January 2, 2026 at 8:38 AM
Friday #mediatraining tip: On TV, keep hands out of pockets if they are in view. You may think you look relaxed, but it looks sloppy.
Blog revisited: Environmental hazards and outside TV interviews – the risks: www.mediatrainingassociates.co.uk/environmenta...
Environmental hazards and outside TV interviews | Media Training Associates
Poor old Rishi Sunak didn't have a lot of luck in making his big announcement calling a general election the other day. He was widely mocked for ploughing through a lengthy speech outside Number 10 in...
www.mediatrainingassociates.co.uk
December 30, 2025 at 11:24 AM
Blog revisited: Environmental hazards and outside TV interviews – the risks: www.mediatrainingassociates.co.uk/environmenta...
Blog revisited: How do you promote something on radio or TV without sounding like Liz Truss? www.mediatrainingassociates.co.uk/how-do-you-p...
How do you Promote Something on Radio or TV Without Sounding Like Liz Truss? | Media Training Associates
The audience of Have I Got News For You the other night (and many more online) had a good laugh at former PM Liz Truss's cack-handed and gauche attempts to promote her new book on American TV. Invited...
www.mediatrainingassociates.co.uk
December 23, 2025 at 6:26 PM
Blog revisited: How do you promote something on radio or TV without sounding like Liz Truss? www.mediatrainingassociates.co.uk/how-do-you-p...
Media opportunities don’t come up all the time - you have to be ready to grab them if they present themselves! Our media training can boost confidence, whether carried out face to face or remotely via Zoom, with a BBC-trained coach: www.mediatrainingassociates.co.uk #reputation
Media Training Associates | Media Training Courses and Tips
Highly effective in-house media training and presentation skills courses in London and beyond, polishing up the communications skills of hundreds of people.
www.mediatrainingassociates.co.uk
December 22, 2025 at 4:50 PM
Media opportunities don’t come up all the time - you have to be ready to grab them if they present themselves! Our media training can boost confidence, whether carried out face to face or remotely via Zoom, with a BBC-trained coach: www.mediatrainingassociates.co.uk #reputation
Friday #mediatraining tip: On air, project your voice with more energy than usual so that it cuts through - but don’t shout.
December 19, 2025 at 8:23 AM
Friday #mediatraining tip: On air, project your voice with more energy than usual so that it cuts through - but don’t shout.
Blog revisited: Words matter – choose them carefully!
www.mediatrainingassociates.co.uk/words-matter...
www.mediatrainingassociates.co.uk/words-matter...
Words Matter: Choose Them Carefully | Media Training Associates
A couple of recent headlines reinforce the point that when communicating with the media, you not only need to think about what points you want to get across, but the actual words you want to use - a p...
www.mediatrainingassociates.co.uk
December 16, 2025 at 6:23 PM
Blog revisited: Words matter – choose them carefully!
www.mediatrainingassociates.co.uk/words-matter...
www.mediatrainingassociates.co.uk/words-matter...