Tom Kerwin
@tomdkerwin.bsky.social
Trying to draw the rest of the fucking owl. My best efforts so far are Innovation Tactics (my deck from pipdecks.com) and what we do at crownandreach.com
One company lost 30 points of NPS in a single day.
Not because customers were unhappy. Not because the product changed. Not because anything in the real world was different.
So what actually happened? And why did they cover it up?
reach.crownandreach.com/posts/lies-d...
Not because customers were unhappy. Not because the product changed. Not because anything in the real world was different.
So what actually happened? And why did they cover it up?
reach.crownandreach.com/posts/lies-d...
Lies, damn lies and metrics
reach.crownandreach.com
October 4, 2025 at 10:49 AM
One company lost 30 points of NPS in a single day.
Not because customers were unhappy. Not because the product changed. Not because anything in the real world was different.
So what actually happened? And why did they cover it up?
reach.crownandreach.com/posts/lies-d...
Not because customers were unhappy. Not because the product changed. Not because anything in the real world was different.
So what actually happened? And why did they cover it up?
reach.crownandreach.com/posts/lies-d...
Reposted by Tom Kerwin
Putting an idea out there that just occurred to me while chatting about 'The Thick of It' with @tomdkerwin.bsky.social - I think the UK needs a 'Silicon Valley' type satire.
A British startup trying to be ambitious, but hampered by insecurities and class differences.
A British startup trying to be ambitious, but hampered by insecurities and class differences.
September 25, 2025 at 11:19 AM
Putting an idea out there that just occurred to me while chatting about 'The Thick of It' with @tomdkerwin.bsky.social - I think the UK needs a 'Silicon Valley' type satire.
A British startup trying to be ambitious, but hampered by insecurities and class differences.
A British startup trying to be ambitious, but hampered by insecurities and class differences.
Sucks being in the timeline where Randall and Waternoose got away with it
August 11, 2025 at 11:32 AM
Sucks being in the timeline where Randall and Waternoose got away with it
Personalization feels like it should easy ‘cos humans are good at messy context.
So why is AI p13n so crap?
AI struggles because human tastes aren’t neat. We cluster weirdly, and small differences matter a lot at the edges.
Popular stuff is easy to recommend.
Matching your weird is impossible.
So why is AI p13n so crap?
AI struggles because human tastes aren’t neat. We cluster weirdly, and small differences matter a lot at the edges.
Popular stuff is easy to recommend.
Matching your weird is impossible.
April 18, 2025 at 2:56 PM
Personalization feels like it should easy ‘cos humans are good at messy context.
So why is AI p13n so crap?
AI struggles because human tastes aren’t neat. We cluster weirdly, and small differences matter a lot at the edges.
Popular stuff is easy to recommend.
Matching your weird is impossible.
So why is AI p13n so crap?
AI struggles because human tastes aren’t neat. We cluster weirdly, and small differences matter a lot at the edges.
Popular stuff is easy to recommend.
Matching your weird is impossible.
Reposted by Tom Kerwin
I wrote this on this day ten years ago. It has become a necessary ritual to share it again each year and to remember for those who no longer can.
On not going to Auschwitz
It is thirty years since I didn’t go to Auschwitz. The memory of not going has never left me. In 1985, I was living in Kraków, just 40 miles on the slow stopping train from Oświęcim. I could …
www.privatetactician.com
January 27, 2025 at 8:00 AM
I wrote this on this day ten years ago. It has become a necessary ritual to share it again each year and to remember for those who no longer can.
Reposted by Tom Kerwin
Tall Tales, Tue 28th Jan: All star cast featuring @garethmedwards.bsky.social @johnfinnemore.bsky.social @alxfrnkln.bsky.social @rosalieminnitt.bsky.social Susannah Pearse, North London Tavern, 8pm, £5
Lovely to see you there, email us: www.listenandoften.com/talltales
Lovely to see you there, email us: www.listenandoften.com/talltales
Tall Tales and the Broadcast System — Listen & Often
Tall Tales is bi-monthly comedy night which has seen the first drafts of various Radio 4 shows ( Warhorses of Letters , Before They Were Famous , Some Hay in a Manger ), stories which went onto...
www.listenandoften.com
January 9, 2025 at 1:47 PM
Tall Tales, Tue 28th Jan: All star cast featuring @garethmedwards.bsky.social @johnfinnemore.bsky.social @alxfrnkln.bsky.social @rosalieminnitt.bsky.social Susannah Pearse, North London Tavern, 8pm, £5
Lovely to see you there, email us: www.listenandoften.com/talltales
Lovely to see you there, email us: www.listenandoften.com/talltales
Reposted by Tom Kerwin
Still the best cover ever
And probably the best thing on the internet
The cuts “introducing the band” at the end 👨🍳😘
https://youtu.be/pmfHHLfbjNQ
And probably the best thing on the internet
The cuts “introducing the band” at the end 👨🍳😘
https://youtu.be/pmfHHLfbjNQ
May 6, 2023 at 9:44 AM
Still the best cover ever
And probably the best thing on the internet
The cuts “introducing the band” at the end 👨🍳😘
https://youtu.be/pmfHHLfbjNQ
And probably the best thing on the internet
The cuts “introducing the band” at the end 👨🍳😘
https://youtu.be/pmfHHLfbjNQ
Wanna see the exact moment when Duke Ellington stopped giving a toss about tune naming?
November 29, 2024 at 5:48 PM
Wanna see the exact moment when Duke Ellington stopped giving a toss about tune naming?
Reposted by Tom Kerwin
This is the most accurate image AI has ever generated
November 15, 2023 at 10:35 PM
This is the most accurate image AI has ever generated
Art deco style Lindy Hop painting for a dance studio.
May 16, 2023 at 10:04 AM
Art deco style Lindy Hop painting for a dance studio.
Today I have a genuine reason to use my woodworking router
Yay?
Yay?
May 6, 2023 at 12:45 PM
Today I have a genuine reason to use my woodworking router
Yay?
Yay?
Still the best cover ever
And probably the best thing on the internet
The cuts “introducing the band” at the end 👨🍳😘
https://youtu.be/pmfHHLfbjNQ
And probably the best thing on the internet
The cuts “introducing the band” at the end 👨🍳😘
https://youtu.be/pmfHHLfbjNQ
May 6, 2023 at 9:44 AM
Still the best cover ever
And probably the best thing on the internet
The cuts “introducing the band” at the end 👨🍳😘
https://youtu.be/pmfHHLfbjNQ
And probably the best thing on the internet
The cuts “introducing the band” at the end 👨🍳😘
https://youtu.be/pmfHHLfbjNQ
Morning
Coffee ☕️
Struggling today. The path I thought I was taking, not working out so far. Head down, keep going? Or seek another path?
Coffee ☕️
Struggling today. The path I thought I was taking, not working out so far. Head down, keep going? Or seek another path?
May 2, 2023 at 8:55 AM
Morning
Coffee ☕️
Struggling today. The path I thought I was taking, not working out so far. Head down, keep going? Or seek another path?
Coffee ☕️
Struggling today. The path I thought I was taking, not working out so far. Head down, keep going? Or seek another path?
I was thinking about why I’m so bullish on the idea of product teams starting new initiatives with a Hard Test.
A Hard Test is when you ship an ugly, low-scale, rough, hand-drawn version of Your Big Idea to at least one actual customer.
It’s uncomfortable - scary even - and I think I realised why
A Hard Test is when you ship an ugly, low-scale, rough, hand-drawn version of Your Big Idea to at least one actual customer.
It’s uncomfortable - scary even - and I think I realised why
April 19, 2023 at 8:43 AM
I was thinking about why I’m so bullish on the idea of product teams starting new initiatives with a Hard Test.
A Hard Test is when you ship an ugly, low-scale, rough, hand-drawn version of Your Big Idea to at least one actual customer.
It’s uncomfortable - scary even - and I think I realised why
A Hard Test is when you ship an ugly, low-scale, rough, hand-drawn version of Your Big Idea to at least one actual customer.
It’s uncomfortable - scary even - and I think I realised why
Like, is this more a place for observations about the world, or sorta work-related shitposting?
I guess it will be whatever we make it.
I guess it will be whatever we make it.
April 19, 2023 at 8:40 AM
Like, is this more a place for observations about the world, or sorta work-related shitposting?
I guess it will be whatever we make it.
I guess it will be whatever we make it.
Poasting right?
I’m finding I don’t have a feel for the grooves of this place yet, so I don’t have an instinctive drive to throw thoughts in here
I’m finding I don’t have a feel for the grooves of this place yet, so I don’t have an instinctive drive to throw thoughts in here
April 19, 2023 at 8:39 AM
Poasting right?
I’m finding I don’t have a feel for the grooves of this place yet, so I don’t have an instinctive drive to throw thoughts in here
I’m finding I don’t have a feel for the grooves of this place yet, so I don’t have an instinctive drive to throw thoughts in here
Reposted by Tom Kerwin
mmmm yes, the artist’s radical experimentation with form and technique pushes the boundaries of what painting can be, opening up new vistas of aesthetic possibility, while inviting the viewer to contemplate the mysteries of existence and the human condition 🧐
I mean, if we’re all posting art today, I’d be remiss to share this masterpiece I drew in middle school.
April 19, 2023 at 1:04 AM
mmmm yes, the artist’s radical experimentation with form and technique pushes the boundaries of what painting can be, opening up new vistas of aesthetic possibility, while inviting the viewer to contemplate the mysteries of existence and the human condition 🧐
“The problem is that we are trying to predict what people want and deliver it for them.
You can't do that. Not really. Not reliably.”
https://gist.github.com/chitchcock/1281611
You can't do that. Not really. Not reliably.”
https://gist.github.com/chitchcock/1281611
April 13, 2023 at 8:30 AM
“The problem is that we are trying to predict what people want and deliver it for them.
You can't do that. Not really. Not reliably.”
https://gist.github.com/chitchcock/1281611
You can't do that. Not really. Not reliably.”
https://gist.github.com/chitchcock/1281611