Tom Corfman
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tomcorfman.bsky.social
Tom Corfman
@tomcorfman.bsky.social
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Tom Corfman @tomcorfman.bsky.social · Jan 9
Grace before meals by A.C. Corfman, 1878-1974: Our kind Heavenly Creator, we thank you for the privileges surrounding this table. Spread refreshment to life. Guide and direct us in all things. These things we ask for the Redeemer's sake.
tomcorfman.bsky.social
At the end of his newsletter, @frankabruni.bsky.social occasionally tacks on a feature he calls, "For the Love of Sentences." There's a lot to learn from reading his selections. We take away five #writingtips anyone can use. #writingtips @nytimes.com
raganconsulting.com/writing-tips...
raganconsulting.com
September 16, 2025 at 3:54 PM
tomcorfman.bsky.social
A new book on Toni Morrison's career as an editor with Random House has lessons for #publicrelations and #internalcommunications teams. Written by @danaawilliams.bsky.social, published by @harpercollins.bsky.social. #writingtips

raganconsulting.com/crisis-commu...
Lessons on Editing from Toni Morrison - Ragan Consulting | Internal and Corporate Communications | Audits and Training
If there was a Nobel Prize for editing, the author of “Beloved” and “The Bluest Eye,” would have won that too
raganconsulting.com
August 19, 2025 at 3:42 PM
tomcorfman.bsky.social
Teaser headlines, which withhold facts from readers to get them to click, have lower engagement, according to a study by journalist Jieun Shin of @ufjschool.bsky.social. In a twist, I combine the study with #writingtips on titles from Raymond Chandler!
raganconsulting.com/when-to-use-...
The Headline is Your Hook. Choose the Right Bait. - Ragan Consulting Group | Internal and Corporate Communications | Audits and Training
Clickbait that withholds facts or provokes emotions has different results on audiences
raganconsulting.com
August 5, 2025 at 3:39 PM
tomcorfman.bsky.social
"Every business has boilerplate to generate, and ChatGPT is a master of boilerplate," writes James Gleick @around.com in the @nybooks.com Will boilerplate motivate your employees? #internalcommunications

www.nybooks.com/articles/202...
The Parrot in the Machine | James Gleick
The artificial intelligence industry depends on plagiarism, mimicry, and exploited labor, not intelligence.
www.nybooks.com
July 30, 2025 at 11:30 PM
tomcorfman.bsky.social
Many folks are shaking the pompom for #generativeAI. @meghanor.bsky.social looks at #education, but she raises points that apply to #publicrelations and #internalcommunication.
www.nytimes.com/2025/07/18/o...
Opinion | I Teach Creative Writing. This Is What A.I. Is Doing to Students.
www.nytimes.com
July 28, 2025 at 3:05 PM
tomcorfman.bsky.social
Are your chores done yet? Writing doesn't need to be a routine, disagreeable task. Here's a couple ways to boost creativity to make the process more rewarding. And a lesson from football coach #MikeHolmgren. #writingtips
raganconsulting.com/how-to-boost...
How to Make Writing More Fun - Ragan Consulting Group | Internal and Corporate Communications | Audits and Training
We have six tips to make the creative process a little more enjoyable
raganconsulting.com
July 15, 2025 at 9:20 PM
tomcorfman.bsky.social
When the @chicago.suntimes.com published a special section filled with mistakes generated by #artificialintelligence, it offered plenty of lessons for companies in every industry. We add three lessons. #publicrelations #internalcommunications
raganconsulting.com/chicago-sun-...
June 17, 2025 at 1:48 PM
tomcorfman.bsky.social
A requiem for the press release. the manifesto by @lulumeservey.bsky.social makes the case for brand journalism without mentioning the name. #publicrelations #internalcommunictions
raganconsulting.com/brand-journa...
April 10, 2025 at 2:38 PM
tomcorfman.bsky.social
Bad moon rising. Employee turnover is climbing. Are you doing everything you can to boost retention? Here's a list of questions. "Hope you got your things together," like John Fogerty sings. #internalcommunications Listen: www.youtube.com/watch?v=tKJw...
raganconsulting.com/tips-for-int...
Bad Moon Rising (Remastered 1985)
YouTube video by Creedence Clearwater Revival - Topic
www.youtube.com
March 6, 2025 at 4:36 PM
tomcorfman.bsky.social
#SouthwestAirlines likes to say it is the carrier with heart, but CEO Bob Jordan wasn't smiling on Feb. 17 when he announced layoffs. Here's a close look at his memo, which wasn't bad but could have been better. #internalcommunications
raganconsulting.com/five-interna...
February 25, 2025 at 2:36 PM
tomcorfman.bsky.social
My friend Jim Ylisela edits the #elonmusk "Fork in the Road" memo. #writingtips
raganconsulting.com/elon-musk-ne...
February 18, 2025 at 9:04 PM
tomcorfman.bsky.social
Record numbers of worker feel resentful about their treatment and looking for new jobs, recent Gallup surveys show. Employers should examine their #internalcommunications. Fix things one step at a time, like Jordin Sparks sings. www.youtube.com/watch?v=PIE5...
raganconsulting.com/internal-com...
February 4, 2025 at 3:26 PM
tomcorfman.bsky.social
www.nytimes.com/2025/01/29/u...
Sen. Cory Booker "offered his colleagues guidance on how often to post on each platform. Instagram: once or twice a day. Facebook: once a day. LinkedIn: three to five times a week. X: two to five times a day. TikTok: one to four times a day." #Democrats #socialmedia
Schumer Is Pushed by Democratic Governors to Fight Harder Against Trump
On a call with Senator Chuck Schumer, the minority leader, six Democratic governors pushed him to slow down the confirmation of President Trump’s nominees and to do more to block his agenda.
www.nytimes.com
January 31, 2025 at 9:27 PM
tomcorfman.bsky.social
This might seem like a strange time to create a new #internalcommunications and #publicrelations strategy about #climatechange. But environmental sustainability remains popular with many people. Here's three points to keep in mind.
raganconsulting.com/climate-chan...
How to Talk About Climate Change Amid the Partisan Divide – Corporate Communications Consultants | Internal Comms | Public Affairs | Ragan Consulting GroupFacebookLinkedinYouTubeExpandToggle MenuConti...
raganconsulting.com
January 29, 2025 at 4:00 PM
tomcorfman.bsky.social
Carry your writing forward. Stephen King, the master of horror stories, would seem an unlikely source of tips for corporate #internalcommunications and #publicrelations teams. But he's more help than you might think.
raganconsulting.com/writing-tips...
January 14, 2025 at 3:14 PM
tomcorfman.bsky.social
Grace before meals by A.C. Corfman, 1878-1974: Our kind Heavenly Creator, we thank you for the privileges surrounding this table. Spread refreshment to life. Guide and direct us in all things. These things we ask for the Redeemer's sake.
January 9, 2025 at 4:05 PM
tomcorfman.bsky.social
Employees want emails, just fewer of them.
Learn to solve this problem with data and good #writing at a free 60-minute webinar with writing coach Jim Ylisela of Ragan Consulting and analytics guru Michael DesRochers of
PoliteMail. #internalcommunications
zoom.us/webinar/regi...
Welcome! You are invited to join a webinar: What Your Email Metrics Are Telling You: Learn the Strategies Which Boost Results.. After registering, you will receive a confirmation email about joining t...
You have a great email analytics dashboard, but your numbers are disappointing. Why are some emails ignored? Why is your readership declining? Why do some communications command attention while othe...
zoom.us
December 3, 2024 at 8:52 PM
tomcorfman.bsky.social
I don't think they mean these arguments:
Canned cranberry sauce or homemade?
Pumpkin, apple or pecan pie?
Marshmallows on the sweet potato casserole?
today.yougov.com/society/arti...
One-third of adults under 30 say they are likely to get into an argument about politics on Thanksgiving | YouGov
Democrats (23%) are slightly more likely than Republicans (18%) to say it’s likely they’ll get into an argument about politics during their Thanksgiving celebration.
today.yougov.com
November 25, 2024 at 11:28 PM
tomcorfman.bsky.social
Don't tell Chat GPT. Companies overdo training for technical skills and neglect human skills like #communication, @deloitteus.bsky.social says. Why? Like the song, "Poor lonely computer, it's time someone programmed you."
Listen: www.youtube.com/watch?v=R_nv...
www2.deloitte.com/us/en/pages/...
Computer Blue ("Hallway Speech" Version)
YouTube video by Prince - Topic
www.youtube.com
November 21, 2024 at 4:27 PM
tomcorfman.bsky.social
Was McDonald's surprised? Its statement is dated one day after the federal agencies' announcement.
Story by JoNel Aleccia:
apnews.com/article/mcdo...
My take on the #crisiscommunications response:
raganconsulting.com/mcdonalds-cr...
Hold the Onions: McDonald’s Response to the E. coli Outbreak - Corporate Communications Consultants | Internal Comms | Public Affairs | Ragan Consulting Group
There's five lessons for crisis communications teams from the responses to an E. coli outbreak by McDonald's and its supplier Taylor Farms,
raganconsulting.com
November 15, 2024 at 5:54 PM
tomcorfman.bsky.social
Vincent in "Pulp Fiction" said in France it's the "Royale with Cheese." Whatever you call it, trouble loomed when #McDonalds pulled the popular sandwich from the menu due to E. coli. #crisiscommunications #publicrelations
raganconsulting.com/mcdonalds-cr...
Hold the Onions: McDonald’s Response to the E. coli Outbreak - Corporate Communications Consultants | Internal Comms | Public Affairs | Ragan Consulting Group
There's five lessons for crisis communications teams from the responses to an E. coli outbreak by McDonald's and its supplier Taylor Farms,
raganconsulting.com
November 14, 2024 at 9:22 PM