5. Network Economies (usage → data/eval flywheel)
6. Scale Economies (capital-heavy model/crawl infra)
7. Brand (trust and mindshare)

1. Process Power (hard-won reliability)
2. Cornered Resources (proprietary data/access or tuned models)
3. Switching Costs (deep workflow customization + memory/personalization)
4. Counter-Positioning (outcome pricing vs. incumbents’ per-seat and cultural inertia)

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7. Paradox of Choice – Too many options? They freeze and buy nothing.

8. Anchoring Bias – The first number they see sets the tone for everything else.

9. Endowment Effect – If they feel ownership, they’re more likely to buy.