Well done Stella. And surprisingly good performance by the Beckham family. #plannerbowl

Sensational choreography from Kendrick's dancers. Reminder to agencies making Superbowl ads: celebrity gags aren't the only way to be visually captivating.

#plannerbowl
#superbowl

BTW, these "let's all come together" and "bid for unity" spots probably seemed like a better idea before this shredded the constitution. 🤷🏻‍♂️ #PlannerBowl #SuperBowAds

Best message of the night so far from Rocket Mortgages. Well done whoever got the crowd singing Country Road. Audacious piece of orchestration there.

#Plannerbowl

We can get too philosophical here. Meta x Ray-ban, T-Mobile x Starlink and Indy 500 show that #Superbowl is a huge opportunity if a brand just needs to announce a new product to a ton of potential customers.

#Plannerbowl

Change of topic, but Tom Brady's suit was fantastic. Peak lapels, longer body: the migration away from boil-in-the-bag Conor MgGregor athlete suits start here. Dieworkwear's influence has landed. #plannerbowl #superbowl

This is a random and excellent appearance by Jon Hamm and Bradley Cooper #plannerbowl

Brands that still run their everyday ads in SuperBowl? #plannerbowl

What are we? Twitter refugees? Exiles? Emigrés? Anyway, we're here now and we might as well make the best of it.