Boryana Todorova
@todorova.bsky.social
Visiting researcher @UQ 🇦🇺 🐨 | PhD candidate @ScanUnit @univienna | climate change 🌍 neuroscience 🧠 & behavioral science 🤗 | MSc in psychology 👩🏼🎓
Huge thanks to leads @drjocutler.bsky.social, Luis Sebastian Contreras-Huerta, @brainapps.bsky.social & @thepsychologist.bsky.social and everyone else involved @clauslamm.bsky.social @jonasnitschke.bsky.social @scanunit.bsky.social and more!
November 5, 2025 at 11:31 AM
Huge thanks to leads @drjocutler.bsky.social, Luis Sebastian Contreras-Huerta, @brainapps.bsky.social & @thepsychologist.bsky.social and everyone else involved @clauslamm.bsky.social @jonasnitschke.bsky.social @scanunit.bsky.social and more!
🚨 The PEET and all materials for using it and analyzing the data are publicly available!
You can download it and implement it directly in Qualtrics to test your own research questions:
👉 osf.io/zv2tu/
You can download it and implement it directly in Qualtrics to test your own research questions:
👉 osf.io/zv2tu/
OSF
osf.io
November 5, 2025 at 11:31 AM
🚨 The PEET and all materials for using it and analyzing the data are publicly available!
You can download it and implement it directly in Qualtrics to test your own research questions:
👉 osf.io/zv2tu/
You can download it and implement it directly in Qualtrics to test your own research questions:
👉 osf.io/zv2tu/
We're also thrilled to introduce the Pro-Environmental Effort Task (PEET) 🌱
It’s an incentivized, effort-based task that independently varies effort and reward, comparing people’s effort for a climate cause to a matched non-climate cause.
It’s an incentivized, effort-based task that independently varies effort and reward, comparing people’s effort for a climate cause to a matched non-climate cause.
November 5, 2025 at 11:31 AM
We're also thrilled to introduce the Pro-Environmental Effort Task (PEET) 🌱
It’s an incentivized, effort-based task that independently varies effort and reward, comparing people’s effort for a climate cause to a matched non-climate cause.
It’s an incentivized, effort-based task that independently varies effort and reward, comparing people’s effort for a climate cause to a matched non-climate cause.
💡 The two interventions with the strongest and most consistent effects were:
1️⃣ Reducing the psychological distance of climate change
2️⃣ Framing climate action as patriotic and protecting our shared way of life
Both meaningfully boosted motivation to put effort for the climate.
1️⃣ Reducing the psychological distance of climate change
2️⃣ Framing climate action as patriotic and protecting our shared way of life
Both meaningfully boosted motivation to put effort for the climate.
November 5, 2025 at 11:31 AM
💡 The two interventions with the strongest and most consistent effects were:
1️⃣ Reducing the psychological distance of climate change
2️⃣ Framing climate action as patriotic and protecting our shared way of life
Both meaningfully boosted motivation to put effort for the climate.
1️⃣ Reducing the psychological distance of climate change
2️⃣ Framing climate action as patriotic and protecting our shared way of life
Both meaningfully boosted motivation to put effort for the climate.