What I don’t love: the small inconsistency in the final outputs. Stroke, colors, and composition differ noticeably between assets (like the desert illustration example). It disrupts the cohesion and weakens the overall system, IMO.

Pentagram started with handmade inputs for the illustrations, using AI as a tool to reduce manual work without compromising originality or craftsmanship. This approach feels intentional and respectful of the design process. 👏

Normally, I find AI-generated assets often make designs feel cheap—they tend to look, well, AI-generated. But Pentagram's work for Performance.gov is a standout exception. Here's why I think it’s a brilliant example of how AI should be used: 🧵