5️⃣ The perceived relevance or impact of the example for the local community writ large (eg, seeing a natural disaster that affects the entire community)

🔗 The open-access study can be read here: www.tandfonline.com/doi/full/10....

3️⃣ Some personal connection to the image or video (eg, recognising the person or place shown)
4️⃣ A connection one’s friends, colleagues, or family have or could potentially have to the image or video (eg, seeing your kid's school or sport)

We found audience engagement was impacted by these five factors:

1️⃣ Aspects of the image or video itself (colour, lighting, composition, aesthetics)
2️⃣ Aspects of the presentation context (headline, caption, watermark, size)

🔗 The open-access study can be read here: journals.sagepub.com/doi/10.1177/...

🙏 Thanks to @nataliialaba.com for inspiring this study and to she and @neous.bsky.social for organising a panel on visual style that we presented at #ADDA5 and that helped sharpen my arguments in this paper.

💬 We also published a plain-language summary of the article in @aunz.theconversation.com: theconversation.com/we-teach-you...

🗺️🔗 If you’re in the rest of the world, you can pre-order a copy here: www.routledge.com/The-Routledg...

🔗 Register here to attend the launch and receive a copy of the report: events.humanitix.com/engaged-jour...

@skpark.bsky.social

🙌 Thanks to all my co-authors and to the editors who make the work shine. I'm also grateful to the team at @admscentre.org.au for helping amplify our work.

🔗 Fancy a read about AI, visual culture, visual communication, or inclusion? Check the articles out here: theconversation.com/profiles/t-j...