Tim Parry
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tjparry.bsky.social
Tim Parry
@tjparry.bsky.social
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Comms, Brand, Creative, Campaigns and Miscellany
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Reposted by Tim Parry
claremontcomms.bsky.social
💡 Is AI just as biased as we are?

In our latest blog we explore:
- Why AI bias isn't just a tech glitch
- How lack of representation fuels the problem
- The role of behavioural science in building fairer AI

👉 Read the full blog here! claremontcomms.com/2025/06/flaw...

#BehaviouralScience #AI
Flawed by Design: Is AI just as biased as we are? And is behavioural science doomed? - Claremont
Flawed by Design: Is AI just as biased as we are? And is behavioural science doomed?
claremontcomms.com
June 25, 2025 at 12:02 PM
Reposted by Tim Parry
jmason.ie
on "sludge" --

"Turns out there’s a word for it. In the 2008 best seller _Nudge_, the legal scholar Cass R. Sunstein and the economist Richard H. Thaler marshaled behavioral-science research to show how […]

https://www.theatlantic.com/ideas/archive/2025/06/customer-service-sludge/683340/
That Dropped Call With Customer Service? It Was on Purpose.
Endless wait times and excessive procedural fuss—it’s all part of a tactic called “sludge.”
www.theatlantic.com
June 30, 2025 at 10:37 AM
Reposted by Tim Parry
claremontcomms.bsky.social
Recently, we worked with @kidneycareuk.bsky.social and people affected by Chronic Kidney Disease to design a campaign to encourage us all to check our risk.

So far, over 125,000 people have done just that in three months.

Now that's #BloodyAmazing.

Read more: claremontcomms.com/work/kidney-...
Kidney Care UK - Claremont
Across the UK over 7 million people have some form of Chronic Kidney Disease (CKD). It means kidneys do not work as they should and can’t remove toxins and waste products from the body. It’s potential...
claremontcomms.com
January 9, 2025 at 4:30 PM