For those interested, here are the links to check them out:
👉 Wix: wix.com
👉 Webflow: webflow.com
👉 Framer: buff.ly/hmOxByh
👉 Strikingly: buff.ly/qb6toyk

Are you comfortable throwing money at a product nobody wants? Or are you ready to start doing user research?

Save this thread if you need to convince stakeholders about research ROI 🔖

What product are you building right now without research? Drop it below 👇

The result? Clear direction, happier clients, and a product people actually want.
We're now building features based on actual user needs rather than assumptions.

Just 3 working days of focused research prevented thousands in wasted development 💸

My secret? Notion databases + AI assistants analyze interviews right after they happen.
Instead of 60+ minutes coding each transcript, targeted prompts extract key insights in 15 minutes.

I review everything—AI handles the heavy lifting while I focus on patterns 🧠

When I suggested user research, one exec was skeptical: We don't have time or budget for weeks of interviews.
I told him I could deliver actionable insights in just 3 working days with my streamlined system.

He laughed but agreed to try it 🤝

True story: Clients hired me for UX/UI design after working months on their app.

After reviewing it, I realized their biggest problem wasn't design—it was the core value proposition. Users wouldn't care about their main feature 📉

Quick tip meanwhile: Use tools like Fathom (or other AI note taker) for live transcription, then schedule 15 mins right after each interview for immediate AI analysis. This prevents the huge time sink of coming back to recordings later. The immediate context helps!

I'm finishing up a guide on this exact method - launching by end of week! It includes custom AI prompts, Notion templates, and the step-by-step process that made this possible. Keep an eye out if you are interested.

I explained to clients ahead of time to hire participants. They had a good user pool so recruitment went fast.

The efficiency came from my AI + Notion system that cuts analysis time from hours to ~15 mins per interview.

I've actually documented this approach if you're curious about the method.

8/ Want to see this in action? I'll be sharing my exact prompts and Notion setup in my guide:
"The UX Researcher's Notion Playbook: From Interview to Insight in Half the Time"

DM me on Instagram for early access!

7/ What took me 3 days of analysis now takes half a day.
- The best part? Everyone LOVES the clean, consistent format and actionable insights.
- No more "what did we actually learn from all those conversations?"

6/ This system works for both conversations AND surveys.
For surveys, I export results as CSV, upload to my AI assistant, and get comprehensive analysis without manual data crunching.

5/ The results are incredible:

- 1-hour conversation → 15-minute analysis
- Consistent format across all interviews
- Clear visualization of validated ideas
- Automatic pattern recognition
- Insights that actually get implemented

4/ After each conversation, I:

- Get the AI transcript from Fathom
- Feed it to Claude/ChatGPT with my custom prompt
- Review the AI-generated insights (takes ~15 mins)
- Integrate findings into my Notion dashboard

3/ The magic happens in the prompt engineering.
I created a detailed analysis blueprint that:

- Evaluates core hypotheses for each conversation
- Extracts user profiles & pain points
- Identifies patterns across multiple interviews
- Suggests evidence-based solutions

2/ My setup is simple but powerful:

- Notion database for tracking participants & key questions
- Fathom for AI transcription (completely free!)
- Claude/ChatGPT for automated analysis
- Custom prompts that do the heavy lifting