Thinking a lot about hot metal typesetters lately.

Now people can bypass all the emails, the contracts, the meetings with the designer/illustrator. Get something that does the job done. Save quite a lot of money in the process.

I’m thinking of all sorts of meetings I’ve been in where I’m dealing with people who don’t care about the design, the rationale for the look, etc. They want something nice looking to sell their stuff. Sometimes I felt like a roadblock in those meetings.

These were all drawn by hand on 13x19” sheets, scanned, vectorized and colored digitally, then printed on huge vinyl sheets. Rough guess, the physical drawings were 400 x 19” in total!

😟😔🤬