Peter Ayton
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thruthal.bsky.social
Peter Ayton
@thruthal.bsky.social
Professor of Decision Research, University of Leeds.
“Water is piquing everyone’s interest and we’re hoping it’s about to really take off.”

www.theguardian.com/lifeandstyle...
Meet the water sommeliers: they believe H₂O can rival wine – but would you pay £19 a bottle?
A restaurant in the English county of Cheshire has launched a water menu, as have a number of US establishments. Is it really possible, though, to tell one terroir from another?
www.theguardian.com
August 28, 2025 at 7:46 AM
Other sleds are available - and at much lower prices. So why is this one so special?

A spectacular demonstration of the effects of magical contagion

www.theguardian.com/film/2025/ju...
Rosebud sled from Citizen Kane sells at auction for £11m
Item donated by a director who was given it during a studio clearout becomes second most valuable piece of movie memorabilia
www.theguardian.com
July 17, 2025 at 12:26 PM
In practice matches elite tennis players don’t trust each other to make honest line calls…..

www.theguardian.com/sport/2025/j...
‘I’ve been hooked’: scourge of shady line calls baffles Raducanu and others
In the world of elite tennis, not everyone believes their rivals can be trusted to make fair calls in umpire-free practice sessions
www.theguardian.com
January 8, 2025 at 6:24 PM
My latest - substantially plagiarized - publication sadly (but perhaps fittingly) rendered drab by editorial changes.

A “flourish-ectomy”- has reduced my stylish submission to the flat leaden inelegant embarrassment you see here) www.theguardian.com/society/2024...
Private sector offers to the NHS must beat ‘one for the price of two’ deal | Brief letters
Brief letters: Streeting’s scepticism | The force of female artists | Accordion jokes | Defining ‘scientific racism’ | Tesco’s solar energy drive
www.theguardian.com
October 22, 2024 at 10:00 AM