Thomas Smale
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thomassmale.bsky.social
Thomas Smale
@thomassmale.bsky.social
Helping tech founders get acquired. Sharing tips on buying and selling online businesses.
no-calls every poicy at work or for clients.

this story gets at the heart of why I love working with founders

running your business, it's yours - you can do it your way - you can break the rules - you can make new rule
January 21, 2025 at 4:01 PM
i found this thread disturbing:
an 11-year-old is using gpt to do ALL her homework.

a teacher told me she had to change her entire lesson plan because of gpt & other tools.

how do we get the next generation to learn instead of just using ai?

i don't know but kids should at least how to add 24+7.
January 6, 2025 at 8:07 PM
The biggest merger in history became a $100 billion disaster.
December 29, 2024 at 3:42 PM
When selling your business, please don’t do this...
December 26, 2024 at 6:17 PM
Don’t work over the holidays (it will make your business better)

Investors want businesses that work without their founders

A vacation is a great chance to see what works (and what breaks)
December 23, 2024 at 3:17 PM
The final product? Not great.

But in two hours as a first pass I think pretty impressive to see how far this tech has come & how far it has to go.

#ai #sora #chatgpt
December 18, 2024 at 5:38 PM
What didn’t work:
- Hands (they can't pick up a remote)
- Text (cue: “quiibi” moments).
- Celebrities/brands (not legal)
- VO is boring (free trial of 11Labs)
- That graph is hilariously terrible
December 18, 2024 at 5:38 PM
What worked:
- Simple stock clips (office shot, couch shot, etc.)
- Overarching story (dry but there)
- Glitch transitions (I thought were pretty cool)
December 18, 2024 at 5:38 PM
Sora trying to pick up a remote 🤣

#chatgpt #sora
December 17, 2024 at 9:50 PM
Angel investing is a sport in the Bay.

Startup ecosystems grow "middle-out"—starting with seed investors before pre-seed and angel communities develop.

People in the Bay Area love investing in tech—part of why I love San Francisco.

But how do you foster that?

#investing #startups
December 17, 2024 at 8:34 PM
The best bagel shop in NYC just closed and no one knows why

30+ years of business, and the announcement is just a "we are closed" sign

Might be the most New Yorker way to shut down a business
December 13, 2024 at 5:38 PM
A $40 cereal box saved AirBnB. This is the story.
December 11, 2024 at 7:19 PM
me whenever i see old friends #founders
December 9, 2024 at 5:15 PM
Selling your biz alone vs with an advisor

#acquisitions
December 3, 2024 at 5:56 PM
Startups were once built of specialized founding teams.

Now, it's a solo founder wearing multiple hats.

No-code tools and AI are just further expediting this transition.

We’re witnessing this shift firsthand at FE: solo founders are building larger companies, faster.
December 2, 2024 at 2:35 PM
increasing pricing w/o pissing off clients:

#buildinpublic #SaaS
November 22, 2024 at 4:38 PM
🏠 Sears (2018)

Sears added a rocketship-inspired icon to its logo, aiming for “modern.”

It backfired, with critics calling it “generic” and too similar to Airbnb’s logo.

Even worse? Their tagline “Making moments matter” - makes no sense.

Sears isn't a tech company & a logo won't change that...
November 21, 2024 at 5:57 PM
👖 GAP (2010)

They spent $100 million on a modernized the brand. The backlash? Immediate.

A parody website called “Make Your Own GAP Logo” went viral, with over 14,000 submissions.

In 6 days, they scrapped the redesign and reverted to the classic logo.
November 21, 2024 at 5:57 PM
🍊 Tropicana (2009)
They removed the iconic straw sticking out of the orange.

The result? Customers couldn’t recognize the product on the shelves.

This $35 million redesign led to a $20 million sales loss in weeks.

People sure like their straws
November 21, 2024 at 5:57 PM
while the horrible rebrand of Jaguar is top of mind...

here are 3 more iconically terrible rebrands🧵
November 21, 2024 at 5:57 PM
🚨 Google is selling Chrome 🚨

(At least that's what the DOJ wants) 🧵
November 19, 2024 at 4:16 PM