Alyona Levitin
@thisisnotalyona.bsky.social
Head of PR for Kantar. I like telling data-led stories about what makes people tick.
www.kantar.com/
www.kantar.com/
How do you protect your brand when Trump slaps import tariffs on your product? Marketers have more power than they might think: it's in their gift to shape how sensitive consumers will be to price corrections, to influence the price itself, and communicate changes sensitively:
The unseen armour: how pricing power shields brands in trade wars
Why smart pricing will help brands weather tariffs and economic storms
www.kantar.com
April 1, 2025 at 8:56 AM
How do you protect your brand when Trump slaps import tariffs on your product? Marketers have more power than they might think: it's in their gift to shape how sensitive consumers will be to price corrections, to influence the price itself, and communicate changes sensitively:
It's true! Kantar research proves that inclusive advertising leads to 3.5% higher short-term sales and 16.3% higher long-term sales: www.kantar.com/north-americ...
March 5, 2025 at 3:30 PM
It's true! Kantar research proves that inclusive advertising leads to 3.5% higher short-term sales and 16.3% higher long-term sales: www.kantar.com/north-americ...