ChatGPT accounts for 50% of all attributable referral traffic from AI chatbots 👇 (and that climbs to 67% for the smallest websites)*

so if you want to start thinking about LLMO/GEO, ChatGPT is where I would focus

*data from new @ahrefs.bsky.social study of referral traffic to 3,000 websites

wow—get 10 content marketers in a room, and 9 of them will be using AI.

i'm looking at the early results of our survey this morning, and it's clear that AI is eating content marketing.

i'm very bullish on AI, but the magnitude of this response has surprised me

i personally think AI content is being published FAR more than the public discourse suggests.

i think tons of companies have quietly cut content spend and started publishing pure AI outputs.

but i want DATA to back up my opinion! so we're running a research study on AI CONTENT

fun little thing we did recently: used AI to categorize our blog posts by their "business potential" score

(i.e. 3 = our product is an irreplaceable solution to the problem; 0 = absolutely no way to mention our product)

77% scored high on business potential (2 or 3 BP)