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Thinkbox
@thinkbox.tv
The UK’s friendly, neighbourhood marketing body for commercial TV. Here to help advertisers get the best out of today’s TV, in all its forms and on every screen
What turns a humble chip into an Effectiveness Grand Prix winner?

Find out Tuesday 9 Sept at the IPA, where we'll be premiering our new film on McCain’s long-term campaign.

A masterclass in emotional, authentic advertising that builds pricing power & drives sales.

Grab your ticket: bit.ly/3VlGEaB
August 27, 2025 at 1:49 PM
That's all folks! Congratulations to all the winners and those who were shortlisted for the TV Planning Awards 2025.

You can see the FULL list here: www.thinkbox.tv/news-and-opi...
July 10, 2025 at 3:57 PM
It's the one you've been waiting for! Taking their place in the TV Planning Awards Grand Prix hall of fame is December19 and Xero!

#TVPlanningAwards
July 10, 2025 at 3:53 PM
Congratulations to the7stars, our first ever winners of the 'TV Planning Independent Agency of the Year’!

#TVPlanningAwards
July 10, 2025 at 3:52 PM
Big round of applause to MG OMD who have won ‘TV Planning Network Agency of the Year’!

#TVPlanningAwards
July 10, 2025 at 3:50 PM
We're thrilled to announce that Joe Box from Hearts & Science has won the 'Young TV Planner of the Year Award'!

#TVPlanningAwards
July 10, 2025 at 3:47 PM
They took it all into account and it payed back as December19 and Xero picked up the award for 'Best use of Ongoing TV'.

The results gave them the bottom line with a huge uplift in market share and hitting their subscriber target months ahead of schedule.

#TVPlanningAwards
July 10, 2025 at 3:44 PM
Stocking the trophy shelves for their highly commened award in the 'Best use of Ongoing TV' is Lidl and OMD UK!

#TVPlanningAwards
July 10, 2025 at 3:43 PM
Breaking taboos by overcoming the discomfort discussing toileting was a 'Best TV Ad Planning' winner for PHD and Andrex.

They saw a significant uplift in household penetration, proving that emotionally engaging storytelling can drive powerful commercial impact.

#TVPlanningAwards
July 10, 2025 at 3:37 PM
They were winning the nation’s hearts & baskets at Christmas and now EssenceMediacom and Tesco have won the highly commened award in the 'Best TV Ad Planning' category!

#TVPlanningAwards
July 10, 2025 at 3:35 PM
Hearts & Science and DRUM have taken home the 'Best use of Content' award for The National Lottery.

Turning the 'Set for Life' game into an entertaiment experience resulted in significant increases in sales, purchase intent, consideration & awareness.

#TVPlanningAwards
July 10, 2025 at 3:26 PM
Picking up a highly commended award for 'Best use of Content' is MG OMD for Waitrose!

#TVPlanningAwards
July 10, 2025 at 3:25 PM
We have just HEARD the winners of the 'Best use of Sponsorship' category!

MG OMD and Specsavers partnered with Channel 4's Countdown, bringing awareness to their audience on a daily basis.

#TVPlanningAwards
July 10, 2025 at 3:18 PM
'Best small budget use of TV' goes to Alchemy Media and Primula!

Working on squeezing mealtime joy, the campaign resulted in a sales surge, strong retail growth, soaring brand awareness, and record-breaking web traffic.

#TVPlanningAwards
July 10, 2025 at 3:11 PM
Congratulations to MG OMD for winning the 'Best TV Newcomer' for Optimum Nutrition!

By leaning into authentic athlete stories and embedding themselves into the heart of live sports, their campagin lifted targets as well as weights.

#TVPlanningAwards
July 10, 2025 at 3:06 PM
The stage is set, guests will be arriving shortly and we can't wait to kick off the TV Planning Awards 2025.

Stay tuned as we reveal who the winnners will be this year. Good luck to all those shortlisted!

#TVPlanningawards
July 10, 2025 at 1:02 PM
Poignant, powerful, and playful — three words that sum up the ads in this engaging episode of '3 great ads I had nothing to do with.'

Regan Warner, ECD at McCann London, is the latest creative in the Thinkbox studio dissecting her choices.

Watch now: bit.ly/4jRpxrc
June 12, 2025 at 10:59 AM
In this Charts on Film episode, Richard Shotton explores how group size affects how we perceive funny TV ads.

Drawing on research by Zhang & Zinkhan, he shows how humour can be contagious—bigger groups, bigger laughs.

Watch and download the deck to learn more: bit.ly/4jwJm6K
June 6, 2025 at 10:30 AM
Winners of the Sky Footprint Fund, Ocean Bottle tackled plastic pollution with a quirky, dystopian TV ad.

Their campaign cut through, boosed ad recall & helped them overtake key competitors.

Discover how they made a positive impact on both their business & environment: bit.ly/4kN51sA
June 4, 2025 at 1:15 PM
Whether it turns out to be a Great British Summer or the usual unpredictable mix, some things remain consistent - like great TV.

John Plunkett picks 13 must-watch shows to keep you entertained rain or shine.
Check out the lineup: bit.ly/43zSQIK
May 28, 2025 at 2:18 PM
Congratulations to this year’s 7 finalists for ‘Young TV Planner of the Year’

Adele Astley-Weir | Amitesh Das | Anthony Davis | Joe Box | Lauren Conaty | Molly Brown | Talitha Marden

See the full shortlist here: bit.ly/4aICBdL

#tvplanningawards
May 19, 2025 at 8:30 AM
Congratulations to this year’s finalists for ‘TV Planning Independent Agency of the Year’

December19 | JAA Media | Republic of Media | the7stars

See the full shortlist here: bit.ly/4aICBdL

#tvplanningawards
May 16, 2025 at 3:02 PM
Congratulations to this year’s finalists for ‘TV Planning Network Agency of the Year’

Hearts&Science | MG OMD | OMD UK | Starcom

See the full shortlist here: bit.ly/4aICBdL

#tvplanningawards
May 16, 2025 at 2:03 PM
Congratulations to this year’s finalists for ‘Best TV ad planning’

EssenceMediacom | OMD UK | PHD

See the full shortlist here: bit.ly/4aICBdL

#tvplanningawards
May 16, 2025 at 1:02 PM
Congratulations to this year’s finalists for ‘Best TV newcomer’

Craft Media London | The Specialist Works | Group M Ppen Connect | MG OMD

See the full shortlist here: bit.ly/4aICBdL

#tvplanningawards
May 16, 2025 at 12:02 PM