thinkingaboutbehavior.substack.com/p/ep-5-the-c... #behaviorchange #behavioralscience #behavioraldesign

A recent study revealed that calorie labeling raised awareness but didn't reduce caloric intake. It emphasizes that knowledge must operate within a supportive system to drive change, highlighting the need for more effective use of knowledge for behavior change.

buff.ly/yRUm3pQ

Critics claim the COM-B model is overused and neglects systemic factors. Here's the truth: it's a flexible, evidence-based tool that evolves with complexity. From health to societal challenges, COM-B remains essential for behavior change. thinkingaboutbehavior.substack.com/p/debunking-...