I agree that the different shots and angles were purposefully uneasy. The director wants us to feel like we are in the scene so we are better able to understand the message that is trying to be put out. The build up of intensity leads up to the ending.

Great response ! I think the camera angles had a lot to do with how intensely this film was perceived. The director wants us to feel how intense the scenes are as they gradually grow.

Cococola using their brand colors to make a connection with Christmas. Also, keeping in mind that many people love Christmas they are appealing to the general public in order to sell their product more. Associating a “giving” holiday with their brand shows that they connect with consumers.

I agree, I think that using these two artists to for a song that is out of their genre to push this GAP ad definitely gets it more exposure. Also, seeing that these are two major artists allows the product to reach out to more individuals from different fan bases.

I agree, the internet has brought about advanced tools such as Ai. Ai is an advantage to humans making it easier to write professionally or get information. I like how you highlighted that it is a risk to our critical thinking because a lot of people use Ai to think for them instead of an aid.

I agree that many people are easily fooled by Ai content. However, some Ai videos can seem very realistic causing people to be bamboozled. I personally, have been a victim of believing Ai generated videos to be true. Now, I am cautious of every unusual video that comes across my Instagram feed.