The Yellow Umbrella Creative
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theyellowumbrella.bsky.social
The Yellow Umbrella Creative
@theyellowumbrella.bsky.social
Supporting small, locally-owned businesses in Michigan by implementing custom-designed WordPress websites, social media management, email marketing, automation campaigns, graphic design, and digital strategy that fits under the marketing 'umbrella' ☂️
social media channels change all the time ➡️ having a direct connection to your audience in their inbox is essential for small businesses that want to remain flexible!
If you have a small business or nonprofit org, please do NOT rely only on social media to let people know about your events, products, etc. Email is still the best way to reach folks. Many of us aren't on FB of IG anymore; even if you are it won't always reach you. #Communications #Marketing
February 23, 2025 at 9:02 PM
A few of January's projects, specifically graphic design for print marketing. 👇🏼

Printables CAN work. In the right place, at the right time.

Just be sure you're printing as as possible! 🌳♻️
January 28, 2025 at 3:41 AM
Email marketing is one of the channels we almost always recommend investing in as a small business! Own your mailing list 📨
Mailing lists / newsletters are the unsung heroes of small business marketing. If I were to start another one I would use social primarily as a way to drive list signups. Nothing beats being able to talk directly to your customers.
January 12, 2025 at 11:52 PM
POV: you're a business owner with a kid who is still learning how to spell, but loves to 'help' with the business. 💛☂️
January 12, 2025 at 11:34 PM
What a fun weekend photo-shooting @ Pink Piggy in East GR! 🐷🧋

Tons of new specialty boba creations and Asian cuisine - I'm talkin' Loaded General Tso's Chicken Fries. WOW. 😋🤤

Thanks to owner Echo + the crew for making Saturday equal parts work and play. 🫶🏼

#Boba #MarketingPhotoshoot #SmallBusiness
December 3, 2024 at 11:18 PM