Shari Berg/The Write Reflection
@thewritereflection.bsky.social
I'm a copywriter and content strategist based in Pittsburgh, PA serving small to medium-sized organizations. As a former journalist, I have the skills to write about any industry intelligently. I'm the published author of "Wars End With Me."
It's hard to believe it's been 24 years since 9/11. Our thoughts and prayers go out to the families who lost loved ones that day, along with our appreciation for the first responders who gave their all during rescue and recovery. We see you, and we will never forget you.
September 11, 2025 at 12:22 PM
It's hard to believe it's been 24 years since 9/11. Our thoughts and prayers go out to the families who lost loved ones that day, along with our appreciation for the first responders who gave their all during rescue and recovery. We see you, and we will never forget you.
*Laughs maniacally in human content strategist*
AI will replace humans, they said. Sure it will...
AI will replace humans, they said. Sure it will...
September 2, 2025 at 4:03 PM
*Laughs maniacally in human content strategist*
AI will replace humans, they said. Sure it will...
AI will replace humans, they said. Sure it will...
On today's episode of marketing fails, we have this tone-deaf slogan from Australian teeth-whitening brand White Glo plastered all over Melbourne and Sydney.
May 28, 2025 at 1:33 PM
On today's episode of marketing fails, we have this tone-deaf slogan from Australian teeth-whitening brand White Glo plastered all over Melbourne and Sydney.
Please don't forget the real reason for this "holiday."
May 26, 2025 at 1:27 PM
Please don't forget the real reason for this "holiday."
If you must use AI for any aspect of your business, please go the extra mile to fact-check all output. It's your reputation on the line. Not sure how to verify AI-generated output? We can help.
May 19, 2025 at 2:34 PM
If you must use AI for any aspect of your business, please go the extra mile to fact-check all output. It's your reputation on the line. Not sure how to verify AI-generated output? We can help.
If you spend any amount of time on LinkedIn, you're probably asking yourself the same question that appears on this street sign.
Lucky for you, we tracked down the infamous Nick Power and picked his brain.
www.thewritereflection.com/2025/05/12/t...
Lucky for you, we tracked down the infamous Nick Power and picked his brain.
www.thewritereflection.com/2025/05/12/t...
May 14, 2025 at 4:52 PM
If you spend any amount of time on LinkedIn, you're probably asking yourself the same question that appears on this street sign.
Lucky for you, we tracked down the infamous Nick Power and picked his brain.
www.thewritereflection.com/2025/05/12/t...
Lucky for you, we tracked down the infamous Nick Power and picked his brain.
www.thewritereflection.com/2025/05/12/t...
Get people excited about your website again! Hurry! Sale ends soon! DM me to book an appointment.
April 21, 2025 at 7:13 PM
Get people excited about your website again! Hurry! Sale ends soon! DM me to book an appointment.
Don't let this happen to your business!
April 10, 2025 at 8:26 PM
Don't let this happen to your business!
Ramadan Kareem to our clients and friends of The Write Reflection who celebrate.
March 1, 2025 at 2:35 PM
Ramadan Kareem to our clients and friends of The Write Reflection who celebrate.
Black history is American history.
The Write Reflection is committed to fostering inclusivity, diversity, and equity in our community and the writing industry.
Please share your favorite Black History Month resources or tag a local Black-owned business in the comments.
The Write Reflection is committed to fostering inclusivity, diversity, and equity in our community and the writing industry.
Please share your favorite Black History Month resources or tag a local Black-owned business in the comments.
February 2, 2025 at 1:04 PM
Black history is American history.
The Write Reflection is committed to fostering inclusivity, diversity, and equity in our community and the writing industry.
Please share your favorite Black History Month resources or tag a local Black-owned business in the comments.
The Write Reflection is committed to fostering inclusivity, diversity, and equity in our community and the writing industry.
Please share your favorite Black History Month resources or tag a local Black-owned business in the comments.
January 27 is International Holocaust Remembrance Day.
We remember the 6 million Jewish people who lost their lives during this dark stain on history. May their stories remind us why we must all stand against hatred to make sure such atrocities are never repeated.
We remember the 6 million Jewish people who lost their lives during this dark stain on history. May their stories remind us why we must all stand against hatred to make sure such atrocities are never repeated.
January 27, 2025 at 9:08 PM
January 27 is International Holocaust Remembrance Day.
We remember the 6 million Jewish people who lost their lives during this dark stain on history. May their stories remind us why we must all stand against hatred to make sure such atrocities are never repeated.
We remember the 6 million Jewish people who lost their lives during this dark stain on history. May their stories remind us why we must all stand against hatred to make sure such atrocities are never repeated.
It's getting harder to tell which stories, graphics, and videos are AI-created. The problem will only worsen as the technology advances without checks or balances.
This week's newsletter offers tips for preserving your integrity. Don't forget to subscribe!
open.substack.com/pub/shariber...
This week's newsletter offers tips for preserving your integrity. Don't forget to subscribe!
open.substack.com/pub/shariber...
January 23, 2025 at 1:12 PM
It's getting harder to tell which stories, graphics, and videos are AI-created. The problem will only worsen as the technology advances without checks or balances.
This week's newsletter offers tips for preserving your integrity. Don't forget to subscribe!
open.substack.com/pub/shariber...
This week's newsletter offers tips for preserving your integrity. Don't forget to subscribe!
open.substack.com/pub/shariber...
"There comes a time when one must take a position that is neither safe nor politic nor popular, but he must take it because his conscience tells him it is right."
MLK Jr.
A Proper Sense of Priorities Speech
February 1968
MLK Jr.
A Proper Sense of Priorities Speech
February 1968
January 20, 2025 at 1:27 PM
"There comes a time when one must take a position that is neither safe nor politic nor popular, but he must take it because his conscience tells him it is right."
MLK Jr.
A Proper Sense of Priorities Speech
February 1968
MLK Jr.
A Proper Sense of Priorities Speech
February 1968
Are you struggling to capture your audience's attention?
The inverted pyramid technique is your secret weapon to cut through all that digital noise.
Want to learn more? Check out Shari Berg's full Substack newsletter to get the full scoop at shariberg.substack.com.
The inverted pyramid technique is your secret weapon to cut through all that digital noise.
Want to learn more? Check out Shari Berg's full Substack newsletter to get the full scoop at shariberg.substack.com.
January 8, 2025 at 10:50 PM
Are you struggling to capture your audience's attention?
The inverted pyramid technique is your secret weapon to cut through all that digital noise.
Want to learn more? Check out Shari Berg's full Substack newsletter to get the full scoop at shariberg.substack.com.
The inverted pyramid technique is your secret weapon to cut through all that digital noise.
Want to learn more? Check out Shari Berg's full Substack newsletter to get the full scoop at shariberg.substack.com.
It's been a tough year for brands fighting for real estate on the interwebs. The driving factor for these struggles is a shift in how people search for the information they need online.
Today's searchers demand immediate answers.
Zero-click content is the new survival strategy.
Today's searchers demand immediate answers.
Zero-click content is the new survival strategy.
December 20, 2024 at 3:38 PM
It's been a tough year for brands fighting for real estate on the interwebs. The driving factor for these struggles is a shift in how people search for the information they need online.
Today's searchers demand immediate answers.
Zero-click content is the new survival strategy.
Today's searchers demand immediate answers.
Zero-click content is the new survival strategy.
The data doesn't lie. Over half of Google searches end these days without a single click. Today's content consumers want instant answers. Zero-click content is how you give it to them.
This isn't a trend. It's a survival strategy for 2025 and beyond.
Not sure how to do it? We can help.
This isn't a trend. It's a survival strategy for 2025 and beyond.
Not sure how to do it? We can help.
December 18, 2024 at 2:52 PM
The data doesn't lie. Over half of Google searches end these days without a single click. Today's content consumers want instant answers. Zero-click content is how you give it to them.
This isn't a trend. It's a survival strategy for 2025 and beyond.
Not sure how to do it? We can help.
This isn't a trend. It's a survival strategy for 2025 and beyond.
Not sure how to do it? We can help.
Did you know that The Write Reflection partners with trusted website designers to provide our clients with the complete package for a new or refreshed website?
Ask us about our combined copy and design packages if you're ready to stand out in the digital crowd in 2025!
Ask us about our combined copy and design packages if you're ready to stand out in the digital crowd in 2025!
December 9, 2024 at 10:05 PM
Did you know that The Write Reflection partners with trusted website designers to provide our clients with the complete package for a new or refreshed website?
Ask us about our combined copy and design packages if you're ready to stand out in the digital crowd in 2025!
Ask us about our combined copy and design packages if you're ready to stand out in the digital crowd in 2025!
It's not that difficult to make your content accessible to everyone. Are you making these 3 accessibility mistakes? We have some tips for fixing them in this week's Substack newsletter.
Image Description: A person uses an assistive device to interact with digital content on their computer.
Image Description: A person uses an assistive device to interact with digital content on their computer.
December 2, 2024 at 3:57 PM
It's not that difficult to make your content accessible to everyone. Are you making these 3 accessibility mistakes? We have some tips for fixing them in this week's Substack newsletter.
Image Description: A person uses an assistive device to interact with digital content on their computer.
Image Description: A person uses an assistive device to interact with digital content on their computer.
Wishing our clients and friends of The Write Reflection a blessed Thanksgiving.
Our offices will be closed from Wednesday, November 27 through Friday, November 29. We will reopen for regular business hours on Monday, December 2.
Our offices will be closed from Wednesday, November 27 through Friday, November 29. We will reopen for regular business hours on Monday, December 2.
November 26, 2024 at 10:07 PM
Wishing our clients and friends of The Write Reflection a blessed Thanksgiving.
Our offices will be closed from Wednesday, November 27 through Friday, November 29. We will reopen for regular business hours on Monday, December 2.
Our offices will be closed from Wednesday, November 27 through Friday, November 29. We will reopen for regular business hours on Monday, December 2.
Do you know which 6 red flags signal a job scammer on LinkedIn? Check out this week's substack for the inside scoop.
November 19, 2024 at 2:28 PM
Do you know which 6 red flags signal a job scammer on LinkedIn? Check out this week's substack for the inside scoop.
Thanks #BoldJourneyMagazine for the opportunity to talk about what has driven me as a professional writer for over 25 years.
November 15, 2024 at 3:36 PM
Thanks #BoldJourneyMagazine for the opportunity to talk about what has driven me as a professional writer for over 25 years.