Mitch Lee 🌱
theunfounders.bsky.social
Mitch Lee 🌱
@theunfounders.bsky.social
I’m a passionate challenger brand champion, driven to celebrate employees and unwrap their stories on The Unfounders podcast. I’ll be talking about vegan / plant based / sustainability / FMCG / start ups / employees, entrepreneurship & more
This is weird right?

I get that it’s a nursery rhyme
But who’s feeding pigs roast beef? 🤷‍♂️

There’s so many strange nursery rhymes when you dig into them!

I’ve fallen down a rabbit hole & I can’t stop thinking about how wild these all are

Ps we obviously sing “this little piggy had nut roast 😉”
December 18, 2024 at 8:53 AM
Lucky Saint are THE masters of alcohol free beer

And D2C packaging too

Just look at how damn sexy this is 🤤

#LuckySaint #AlcoholFree #AFbeer
December 10, 2024 at 11:46 AM
I went on @expressfm.com yesterday to do a LIVE on air vegan cheese tasting with the La Fauxmagerie christmas hamper (now available in Waitrose!)

It was so much fun and it went SO well (of course!)

Check out the recording to hear our chat below:
www.expressfm.com/podcasts/loc...
December 10, 2024 at 9:37 AM
If your weekend doesn’t start with pancakes, I feel for you

Ps yes they’re vegan obvs
December 8, 2024 at 9:26 AM
Check out the latest episode of #TheUnfounders with the amazing Emily Smith of Mooncup.

We spoke about period products, the language used and why it's so important, what more employers can do to support their employees, balancing yoga and sales & more!

Check it out:
theunfounders.co.uk/podcasts
December 5, 2024 at 10:08 AM
This isn’t surprising given my last post..
👇 Featured in The Mirror (over 450K readers), The Daily Record (over 100K readers) and Irish Mirror!📰

This piece, revealing that "meat lovers ignore truth on suffering" was from our poll of 2,000 carnivores.

Read more about our Gasping for Life campaign👉 viva.org.uk/act-now
December 3, 2024 at 7:34 PM
"Who cares about the turkey?"

- Me
- Millions of vegans & vegetarians
- People who have compassion towards animals...

Not a good campaign at all - this was 100% discussed internally like:

'Won't it piss of the vegans'
'Yeah but think of the backlash for reach & PR"

Killed pigs are not "Jolly"
December 3, 2024 at 12:04 PM
How do videos perform on BlueSky then…

Come with me as we build The Unfounders Podcast

If you want to hear from amazing employees instead of founders - or if you want to come on to chat let me know!
November 29, 2024 at 12:33 PM
Half price off something you don’t need is still expensive.

#BlackFriday
November 29, 2024 at 8:48 AM
Has anyone else spotted a 'Trending Now' bay at Sainsbury's?

This is the first time I've seen such innovation in store

On the shelf I spotted:
- Collagen Powders
- Adaptogentic Mushrooms
- CBD Gummies, Balms & Drops
- Hair & Skincare Focused Blends

#Retail #TrendingNow #Superfoods
November 28, 2024 at 10:04 AM
🗞️ London’s oldest & biggest meat & fish markets (Smithfield & Billingsgate) are closing 🚫

And as a vegan, I'm sad about it...

Check out why on my LinkedIn:

www.linkedin.com/posts/mitchl...
November 27, 2024 at 5:11 PM
What’s the most #Sustainable thing you can buy for #BlackFriday?

Nothing

If you don’t need anything

Don’t buy anything
November 27, 2024 at 1:02 PM
Anyone on TikTok? I just swapped my business account to a personal one and instantly the views and engagement shot up…

If you want to see the behind the scenes of growing a podcast - well I’ll be sharing it all on there:

vm.tiktok.com/ZGd246hQa/
TikTok - Make Your Day
vm.tiktok.com
November 26, 2024 at 12:51 PM
I’ve just found out La Fauxmagerie’s Shoreditch Smoked has just been awarded
“Best Artisan Vegan Cheese” as part of @vivacharity.bsky.social’s 30th Anniversary Awards”

What’s even better is we didn’t enter this award ourselves

Our lovely customers voted for us!

#Cheese #VeganCheese #Awards
November 25, 2024 at 3:24 PM
Episode 14 of the Unfounders podcast is out now!

We’re talking all things beer, branding, hard kombucha and going freelance.

Check it out!

💚🖤 Listen on SPOTIFY🎙️:
open.spotify.com/show/5P4R6lz...

🍏 Listen on APPLE🎙️:
podcasts.apple.com/gb/podcast/t...

#Podcast #BusinessPodcast #TheUnfounders
November 25, 2024 at 8:11 AM
Post event train snacks & drinks

Bloody love a train drink - and arguably MOTH are unbeatable here

Plus if you haven’t tried a biscoff trek bar, they’re ELITE
November 24, 2024 at 4:32 PM
Another cracking day sampling our award winning plant based / vegan La Fauxmagerie cheeses at the Waitrose food & drink festival!

Brilliant weekend showing people just how amazing plant based cheese can be!
November 24, 2024 at 4:08 PM
I still don’t get this app - my feed seems to always be full of people posting photos of space / the sky…

Are people taking the sky part of Blue Sky a little too literal?

#BlueSky #Literally
November 24, 2024 at 8:04 AM
Who decided #Bert was the best name for this storm.

And when on earth did we start giving wind & rain names?

Wild

#StormBert
November 24, 2024 at 7:48 AM
One of the things I love to do is talk about trends in the food & drink world.

Recently Wholefoods announced their top 10 trends for 2025 - and one of those was Tea!

I’m talking matcha, bubble tea, cocktails, alcoholic hard kombucha, tea powders & more!

Have you seen anything exciting in #Tea?
November 23, 2024 at 5:20 PM
We’re showcasing La Fauxmagerie’s #VeganCheese at Waitrose Winter Festival this weekend in the cheese cellar.

Had multiple people say it’s THE BEST cheese they tasted in the room

Our work here is done..
November 23, 2024 at 5:10 PM
Reposted by Mitch Lee 🌱
👇 Three papers that debunk the meat industry's "Dublin Declaration" 🧵
November 23, 2024 at 10:19 AM
Reposted by Mitch Lee 🌱
People need to spend less time worrying how plants become burgers and more time worrying how animals become burgers.
November 21, 2024 at 12:42 PM
Hear this is a thing - so why not get involved! If you’re looking for a new #podcast that focuses on the teams behind the founders, then check out #TheUnfounders 😇

Spotify:
open.spotify.com/show/5P4R6lz...

Apple:
podcasts.apple.com/gb/podcast/t...
November 23, 2024 at 4:22 PM