Latest column for Marketing Week sharing findings from our newly published study for Digital Cinema Media.

The research explores the relationship between media signals and price, and demonstrates how different media channels influence willingness to pay.

www.marketingweek.com/reality-chec...

Alongside this, people are feeling increasingly disconnected from others.

From our research with DCM. You can read about it here: www.everydaypeopleresearch.com/dcmcasestudy

A worrying piece of data. People are spending much more time alone. For the first time, 16-34s now spend as much time on their own as all adults. In an era of social media, are online platforms really the drivers of human connection?

People spending more time alone - not a good thing.