Kate | Product Marketing & Business Consultant
theshopfiles.bsky.social
Kate | Product Marketing & Business Consultant
@theshopfiles.bsky.social
Content marketing for brands who want to attract buyers without becoming content creators

theshopfiles.com
Pinned
heyyy I’m Kate— retail buyer turned product marketing strategist.

As a small shop, I believe you deserve to be on the same field as the big guys without compromising your values...
I wanna like it here but it feels sooooo buttoned up compared to thread. like where are all the cutie small business owners— I wanna use too many emojis & hang out with you ✨🫶🏼
January 24, 2025 at 6:05 PM
If you're a small product-based business wanting to get more customers, stop relying on 'we're a small business' marketing.

Being a small business is INCREDIBLE, but heavily leaning into marketing yourself as that does absolutely nothing to help you stand out from the millions of others. ↓
January 22, 2025 at 8:09 PM
Marketing is an extension of your brand, it’s not meant to be cookie cutter.

... which is why, especially as a creative small business owner, you may find it so damn frustrating trying to follow all the rules and "here's how I did it, you can do it too" strategies.
January 22, 2025 at 6:48 PM
heyyy I’m Kate— retail buyer turned product marketing strategist.

As a small shop, I believe you deserve to be on the same field as the big guys without compromising your values...
January 22, 2025 at 5:57 PM