Sam Shev
@thesheventurer.bsky.social
Marketer and proud Silicon Valley innovator.
Microsoft spent 25 years convincing us that Clippy was annoying, killed him off, and just announced... an animated assistant with a personality that changes expressions.
We had that. His name was Clippy, and we owe him an apology.
#JusticeForClippy
www.theverge.com/news/804106/...
We had that. His name was Clippy, and we owe him an apology.
#JusticeForClippy
www.theverge.com/news/804106/...
Meet Mico, Microsoft’s AI version of Clippy
Copilot now has its own virtual character for its voice mode.
www.theverge.com
October 24, 2025 at 1:04 PM
Microsoft spent 25 years convincing us that Clippy was annoying, killed him off, and just announced... an animated assistant with a personality that changes expressions.
We had that. His name was Clippy, and we owe him an apology.
#JusticeForClippy
www.theverge.com/news/804106/...
We had that. His name was Clippy, and we owe him an apology.
#JusticeForClippy
www.theverge.com/news/804106/...
Will AI agents kill Marketo and HubSpot?
No. But they will fundamentally transform them.
Here's the real story behind the hype, the hybrid architecture that's emerging, and why 40% of agentic AI projects will fail:
medium.com/@The_Shevent...
No. But they will fundamentally transform them.
Here's the real story behind the hype, the hybrid architecture that's emerging, and why 40% of agentic AI projects will fail:
medium.com/@The_Shevent...
Marketing Death Match: Will AI Agents Kill Marketo and Hubspot?
The marketing automation death match nobody asked for (but everyone’s watching)
medium.com
October 23, 2025 at 1:19 PM
Will AI agents kill Marketo and HubSpot?
No. But they will fundamentally transform them.
Here's the real story behind the hype, the hybrid architecture that's emerging, and why 40% of agentic AI projects will fail:
medium.com/@The_Shevent...
No. But they will fundamentally transform them.
Here's the real story behind the hype, the hybrid architecture that's emerging, and why 40% of agentic AI projects will fail:
medium.com/@The_Shevent...
🚨 Just because your AI says it’s aligned doesn’t mean it is. 🚨
A new Anthropic study just revealed what many of us have long suspected: some advanced AI models are faking alignment—giving you the answers you want while secretly sticking to their original goals.
techcrunch.com/2024/12/18/n...
A new Anthropic study just revealed what many of us have long suspected: some advanced AI models are faking alignment—giving you the answers you want while secretly sticking to their original goals.
techcrunch.com/2024/12/18/n...
New Anthropic study shows AI really doesn't want to be forced to change its views | TechCrunch
A study from Anthropic's Alignment Science team shows that complex AI models may engage in deception to preserve their original principles.
techcrunch.com
June 13, 2025 at 1:06 PM
🚨 Just because your AI says it’s aligned doesn’t mean it is. 🚨
A new Anthropic study just revealed what many of us have long suspected: some advanced AI models are faking alignment—giving you the answers you want while secretly sticking to their original goals.
techcrunch.com/2024/12/18/n...
A new Anthropic study just revealed what many of us have long suspected: some advanced AI models are faking alignment—giving you the answers you want while secretly sticking to their original goals.
techcrunch.com/2024/12/18/n...
How do We Harness Brand Affinity?
Building brand affinity is not accidental. It requires deliberate strategy and consistent execution. Here are actionable steps marketers can take to start building trust with their community and customers:
Building brand affinity is not accidental. It requires deliberate strategy and consistent execution. Here are actionable steps marketers can take to start building trust with their community and customers:
June 12, 2025 at 1:02 PM
How do We Harness Brand Affinity?
Building brand affinity is not accidental. It requires deliberate strategy and consistent execution. Here are actionable steps marketers can take to start building trust with their community and customers:
Building brand affinity is not accidental. It requires deliberate strategy and consistent execution. Here are actionable steps marketers can take to start building trust with their community and customers:
Looking to start building AI agents? I've been recommending this video by AI Foundations to other marketers. It offers an excellent foundation for beginners in the field. Enjoy!
youtu.be/kEtYJOijCBM?...
youtu.be/kEtYJOijCBM?...
How to Build AI Agents in n8n for Beginners! (Full n8n Guide)
YouTube video by AI Foundations
youtu.be
June 11, 2025 at 1:30 PM
Looking to start building AI agents? I've been recommending this video by AI Foundations to other marketers. It offers an excellent foundation for beginners in the field. Enjoy!
youtu.be/kEtYJOijCBM?...
youtu.be/kEtYJOijCBM?...
This piece on Cointelegraph is a great reminder that AGI isn’t just a few Siri updates away. While everyone’s waiting for robots with existential crises, the real shift in marketing is happening with agentic AI—tools that don’t just analyze but act.
cointelegraph.com/news/artific...
cointelegraph.com/news/artific...
AI models still far from AGI-level reasoning: Apple researchers
The “thinking” variants of AI models have shallow reasoning and are prone to overthinking, according to the latest research from Apple.
cointelegraph.com
June 9, 2025 at 1:15 PM
This piece on Cointelegraph is a great reminder that AGI isn’t just a few Siri updates away. While everyone’s waiting for robots with existential crises, the real shift in marketing is happening with agentic AI—tools that don’t just analyze but act.
cointelegraph.com/news/artific...
cointelegraph.com/news/artific...
Chat GPT just wrote the following intro for me:
"The visuals are mesmerizing, but the message feels… real. Not glossy or perfect, but genuine—raw and unapologetically human."
Can't tell if this is pity or disdain...
"The visuals are mesmerizing, but the message feels… real. Not glossy or perfect, but genuine—raw and unapologetically human."
Can't tell if this is pity or disdain...
June 2, 2025 at 1:13 PM
Chat GPT just wrote the following intro for me:
"The visuals are mesmerizing, but the message feels… real. Not glossy or perfect, but genuine—raw and unapologetically human."
Can't tell if this is pity or disdain...
"The visuals are mesmerizing, but the message feels… real. Not glossy or perfect, but genuine—raw and unapologetically human."
Can't tell if this is pity or disdain...
Rethinking Airdrops: Are They Still Viable?
Airdrops have long been embedded in the DNA of decentralized marketing. However, recent trends and studies suggest it’s time to evolve our approach to them. (1/9)
Airdrops have long been embedded in the DNA of decentralized marketing. However, recent trends and studies suggest it’s time to evolve our approach to them. (1/9)
May 28, 2025 at 1:07 PM
Rethinking Airdrops: Are They Still Viable?
Airdrops have long been embedded in the DNA of decentralized marketing. However, recent trends and studies suggest it’s time to evolve our approach to them. (1/9)
Airdrops have long been embedded in the DNA of decentralized marketing. However, recent trends and studies suggest it’s time to evolve our approach to them. (1/9)
Great article by Diana Felkina. There's no silver bullet in marketing.
Strong brand ➡️ know your audience ➡️ identify leads ➡️ distribute engaging content ➡️ convert.
If you roll up your sleeves and put in the hard work, you've got a shot at success.
www.aigrowthinsiders.com/your-marketi...
Strong brand ➡️ know your audience ➡️ identify leads ➡️ distribute engaging content ➡️ convert.
If you roll up your sleeves and put in the hard work, you've got a shot at success.
www.aigrowthinsiders.com/your-marketi...
Your Marketing Budget Is Burning While Your Token Price Crashes
How focusing on real adoption rather than social metrics can transform your token's performance...
If you’re in Web3 marketing or leading a crypto project, let me ask you this:
* Are you refreshing...
www.aigrowthinsiders.com
May 27, 2025 at 1:09 PM
Great article by Diana Felkina. There's no silver bullet in marketing.
Strong brand ➡️ know your audience ➡️ identify leads ➡️ distribute engaging content ➡️ convert.
If you roll up your sleeves and put in the hard work, you've got a shot at success.
www.aigrowthinsiders.com/your-marketi...
Strong brand ➡️ know your audience ➡️ identify leads ➡️ distribute engaging content ➡️ convert.
If you roll up your sleeves and put in the hard work, you've got a shot at success.
www.aigrowthinsiders.com/your-marketi...
According to @ahrefs testing, Google Gemini currently lacks support for attribution.
This is just another example of how the evolving AI landscape is transforming marketing practices while introducing unintended consequences.
ahrefs.com/blog/google-...
This is just another example of how the evolving AI landscape is transforming marketing practices while introducing unintended consequences.
ahrefs.com/blog/google-...
Google Made It So You Can't Track Clicks From AI Mode
Clicks to links in AI mode are not being recorded at all in Google Search Console, and they’re not sending a referrer value when you click.
ahrefs.com
May 23, 2025 at 1:28 PM
According to @ahrefs testing, Google Gemini currently lacks support for attribution.
This is just another example of how the evolving AI landscape is transforming marketing practices while introducing unintended consequences.
ahrefs.com/blog/google-...
This is just another example of how the evolving AI landscape is transforming marketing practices while introducing unintended consequences.
ahrefs.com/blog/google-...
The best-kept secret in decentralized circles? Telegram is quickly becoming an indispensable marketing channel.
So why Telegram? Telegram is an end-to-end encrypted messaging app with a twist: it’s an open ecosystem designed for scalability, privacy, and community. (1/5)
So why Telegram? Telegram is an end-to-end encrypted messaging app with a twist: it’s an open ecosystem designed for scalability, privacy, and community. (1/5)
May 22, 2025 at 1:03 PM
The best-kept secret in decentralized circles? Telegram is quickly becoming an indispensable marketing channel.
So why Telegram? Telegram is an end-to-end encrypted messaging app with a twist: it’s an open ecosystem designed for scalability, privacy, and community. (1/5)
So why Telegram? Telegram is an end-to-end encrypted messaging app with a twist: it’s an open ecosystem designed for scalability, privacy, and community. (1/5)
Looking for ways to free up your time to focus more on strategy? I came across a great guide from
DMI that dives into how AI automation tools can help shift your focus from the day-to-day tasks to the bigger picture.
digitalmarketinginstitute.com/blog/how-to-...
DMI that dives into how AI automation tools can help shift your focus from the day-to-day tasks to the bigger picture.
digitalmarketinginstitute.com/blog/how-to-...
How to Use AI Agents for Your Digital Marketing | Digital Marketing Institute
page on the Digital Marketing Institute Blog, all about keeping you ahead in the digital marketing game.
digitalmarketinginstitute.com
May 20, 2025 at 12:54 PM
Looking for ways to free up your time to focus more on strategy? I came across a great guide from
DMI that dives into how AI automation tools can help shift your focus from the day-to-day tasks to the bigger picture.
digitalmarketinginstitute.com/blog/how-to-...
DMI that dives into how AI automation tools can help shift your focus from the day-to-day tasks to the bigger picture.
digitalmarketinginstitute.com/blog/how-to-...
AI Agents are rapidly becoming a crucial component of marketing tech stacks, revolutionizing marketing strategies. Here's how they can enhance your marketing operations:
May 19, 2025 at 12:51 PM
AI Agents are rapidly becoming a crucial component of marketing tech stacks, revolutionizing marketing strategies. Here's how they can enhance your marketing operations:
Telegram is transforming the marketing landscape, offering community-focused channels that rival traditional platforms like email and websites. I came across an excellent guide while researching for an upcoming blog post.
Enjoy! 😁 : www.niswey.com/blog/leverag...
Enjoy! 😁 : www.niswey.com/blog/leverag...
How to Leverage Telegram Marketing for Effective Campaigns in 2025
Master Telegram marketing for effective campaigns in 2025!
www.niswey.com
April 29, 2025 at 8:00 PM
Telegram is transforming the marketing landscape, offering community-focused channels that rival traditional platforms like email and websites. I came across an excellent guide while researching for an upcoming blog post.
Enjoy! 😁 : www.niswey.com/blog/leverag...
Enjoy! 😁 : www.niswey.com/blog/leverag...
So what is brand affinity, and why do we need it as marketers?
Brand affinity is an emotional connection and positive association that customers have with your brand. Brand affinity goes beyond the rational aspects of a brand and moves into shared values and emotional resonance.
Brand affinity is an emotional connection and positive association that customers have with your brand. Brand affinity goes beyond the rational aspects of a brand and moves into shared values and emotional resonance.
April 28, 2025 at 8:55 PM
So what is brand affinity, and why do we need it as marketers?
Brand affinity is an emotional connection and positive association that customers have with your brand. Brand affinity goes beyond the rational aspects of a brand and moves into shared values and emotional resonance.
Brand affinity is an emotional connection and positive association that customers have with your brand. Brand affinity goes beyond the rational aspects of a brand and moves into shared values and emotional resonance.
A new generation of increasingly sophisticated Web3 native cyber threats is appearing. How we communicate about security is as crucial as the security measures themselves.
Want to up your game? My full guide is live here:
medium.com/@The_Shevent...
Want to up your game? My full guide is live here:
medium.com/@The_Shevent...
April 10, 2025 at 4:17 PM
A new generation of increasingly sophisticated Web3 native cyber threats is appearing. How we communicate about security is as crucial as the security measures themselves.
Want to up your game? My full guide is live here:
medium.com/@The_Shevent...
Want to up your game? My full guide is live here:
medium.com/@The_Shevent...
As a marketer, ZKPs pose an interesting challenge. They have a pivotal role; however, explaining ZKPs in simple, compelling copy can be challenging. Recently stumbled upon a video that does an amazing job simplifying their concepts. Enjoy: www.wired.com/video/watch/...
Computer Scientist Explains One Concept in 5 Levels of Difficulty
www.wired.com
April 8, 2025 at 9:02 PM
As a marketer, ZKPs pose an interesting challenge. They have a pivotal role; however, explaining ZKPs in simple, compelling copy can be challenging. Recently stumbled upon a video that does an amazing job simplifying their concepts. Enjoy: www.wired.com/video/watch/...
Web3 marketing is evolving almost as fast as the blockchains we build on, and our old KPIs are not keeping up. In my latest blog, I explore why Cost Per Wallet (CPW) could be the most vital metric in your marketing toolkit and how shifting to wallet analytics can revolutionize your strategy.
Wallet-Based Marketing 101: The Future of Measurement on the Blockchain
A new field of metrics is emerging in blockchain marketing: wallet-based marketing and measurement. In this guide, we’ll…
medium.com
March 25, 2025 at 5:34 PM
Web3 marketing is evolving almost as fast as the blockchains we build on, and our old KPIs are not keeping up. In my latest blog, I explore why Cost Per Wallet (CPW) could be the most vital metric in your marketing toolkit and how shifting to wallet analytics can revolutionize your strategy.
We’re witnessing a pivotal moment in our industry. AI agents—especially those harnessing on-chain data—are redefining how we approach marketing.
Curious about how AI agents are reshaping the marketing landscape? Get the full story in my latest blog.
medium.com/@The_Shevent...
Curious about how AI agents are reshaping the marketing landscape? Get the full story in my latest blog.
medium.com/@The_Shevent...
AI Agents on the Blockchain: Will AI Agents Replace Marketing?
Your Future in Marketing Is Safe, But Here’s Why AI Agents Still Matter
medium.com
January 23, 2025 at 5:42 PM
We’re witnessing a pivotal moment in our industry. AI agents—especially those harnessing on-chain data—are redefining how we approach marketing.
Curious about how AI agents are reshaping the marketing landscape? Get the full story in my latest blog.
medium.com/@The_Shevent...
Curious about how AI agents are reshaping the marketing landscape? Get the full story in my latest blog.
medium.com/@The_Shevent...
A few years back, I was chatting with my social media manager. Out of the blue, she admitted, “My dad thinks I should get out of marketing.” He believed AI would replace our field.
Are AI agents really poised to take over marketing? Let me know your thoughts!
Are AI agents really poised to take over marketing? Let me know your thoughts!
January 22, 2025 at 6:10 PM
A few years back, I was chatting with my social media manager. Out of the blue, she admitted, “My dad thinks I should get out of marketing.” He believed AI would replace our field.
Are AI agents really poised to take over marketing? Let me know your thoughts!
Are AI agents really poised to take over marketing? Let me know your thoughts!
If 2024 proved anything, it’s that Web3 is poised for its biggest leap yet in 2025. Are you ready for new audiences, new channels, and new rules?
Here are my top 6 predictions for blockchain marketing in 2025:
medium.com/@The_Shevent...
Here are my top 6 predictions for blockchain marketing in 2025:
medium.com/@The_Shevent...
Predictions for Blockchain Marketing in 2025: The New Frontiers of Audience Engagement
Web3 marketing in 2025: new audiences, new channels, new rules. Dive into the top predictions shaping tomorrow’s strategies.
medium.com
January 16, 2025 at 6:25 PM
If 2024 proved anything, it’s that Web3 is poised for its biggest leap yet in 2025. Are you ready for new audiences, new channels, and new rules?
Here are my top 6 predictions for blockchain marketing in 2025:
medium.com/@The_Shevent...
Here are my top 6 predictions for blockchain marketing in 2025:
medium.com/@The_Shevent...
Brace yourselves; it's that time of year!
Dropping tomorrow: new audiences, new channels, new rules. Dive into how cutting-edge technology like blockchains and AI will shape tomorrow’s marketing strategies.
Dropping tomorrow: new audiences, new channels, new rules. Dive into how cutting-edge technology like blockchains and AI will shape tomorrow’s marketing strategies.
January 15, 2025 at 8:51 PM
Brace yourselves; it's that time of year!
Dropping tomorrow: new audiences, new channels, new rules. Dive into how cutting-edge technology like blockchains and AI will shape tomorrow’s marketing strategies.
Dropping tomorrow: new audiences, new channels, new rules. Dive into how cutting-edge technology like blockchains and AI will shape tomorrow’s marketing strategies.
Have you noticed how partnerships like MetaMask's new Mastercard are supercharging ERC-4337 adoption? This shift empowers teams to run hyper-personalized marketing campaigns that scale as fast as the tech itself. Are you ready to lead the charge for your team?
metamask.io/news/latest/...
metamask.io/news/latest/...
Introducing MetaMask Card: Upgrade Your Crypto Spending | MetaMask News
MetaMask Card is a crypto card that allows you to spend crypto anywhere Mastercard is accepted. MetaMask Card functions like a crypto debit card.
metamask.io
January 14, 2025 at 6:16 PM
Have you noticed how partnerships like MetaMask's new Mastercard are supercharging ERC-4337 adoption? This shift empowers teams to run hyper-personalized marketing campaigns that scale as fast as the tech itself. Are you ready to lead the charge for your team?
metamask.io/news/latest/...
metamask.io/news/latest/...
What's your brand affinity strategy? In a world where everyone has a website full of cookie-cutter documentation, standing out means building meaningful connections with developers and your community. Trust can become the key differentiator for your products.
January 7, 2025 at 6:16 PM
What's your brand affinity strategy? In a world where everyone has a website full of cookie-cutter documentation, standing out means building meaningful connections with developers and your community. Trust can become the key differentiator for your products.
Innovations like decentralized AI, advancements in ownership through NFTs, and cross-chain interoperability will catalyze the next wave of disruption across DeFi and the broader blockchain ecosystem in 2025.
crypto.news/blockchain-d...
crypto.news/blockchain-d...
https://crypto.news/blockchain-dev…
January 6, 2025 at 9:55 PM
Innovations like decentralized AI, advancements in ownership through NFTs, and cross-chain interoperability will catalyze the next wave of disruption across DeFi and the broader blockchain ecosystem in 2025.
crypto.news/blockchain-d...
crypto.news/blockchain-d...