As a little bonus, it also introduced me to their monthly magazine. This replaces the traditional programme and covers all of the home games for each specific month.

It's only £5, so is good value, and a lot less labour intensive for smaller marketing teams.

Finally, right at the bottom, you can view two additional upcoming fixtures in case you can't make this one. A good way to maximise attention.

This bit also has travel information and directions to the stadium, as well as a link to the match day services available for disabled supporters.

After the interviews there's a guide to what's happening in this specific match.

This includes things like box office opening times and what time people can get into the ground.

Clicking the link gives you a lot more info about this specific game, rather than generic details.

You can get more insight into how Plymouth consider all angles of the fan experience by listening to this episode of @fanexperienceco.bsky.social’s podcast.

podcasts.apple.com/gb/podcast/t...

In marketing we have the 7 Ps. One of these is the ‘product’. That’s your match day.

Too many focus on promotion, which is letting people know it’s happening. There needs to be more joined-up thinking between marketing teams and customer experience.

I hope so! Hoping we get more uptake from clubs.