Fortnite OG launches today, and if you don’t know what that means, check out this article on GamesBeat ( If you do know what it means, let’s talk about the broader trend it reflects and what it could mean for the gaming industry. As Mike Minotti, GamesBeat’s managing editor, points out, “Not too long ago, Overwatch did the same thing.

Brand affinity is crucial for business success, as it transforms customers into loyal fans who actively promote products. Fans amplify brand visibility, drive early adoption, and enhance credibility through authentic endorsements. To cultivate fans, brands must connect deeply with customers, fostering relationships that transcend mere transactions and encourage long-term loyalty.