Felicia “The Housing GURU” Watkins - Jackson
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thehousingguru.bsky.social
Felicia “The Housing GURU” Watkins - Jackson
@thehousingguru.bsky.social
With 17 years as a Nonprofit Executive Director and 12+ as a For-Profit CEO, I specialize in housing, compliance, and program development. I provide expertise in startups, grants, regulatory compliance, and HUD/FEMA housing programs.
A mother of three was homeless, living in her car with nowhere to turn. Thanks to Auburn City Schools Social Worker T.H., @arch-homeless.bsky.social provided Emergency Housing Assistance to get them to safety. Now, with Auburn UMC’s support, we’re building a permanent housing plan.
March 7, 2025 at 3:08 PM
As Executive Director of ARCH, I am proud to celebrate Women’s History Month and the incredible women shaping history and our future.

This month, we recognize women in housing who are working to ensure safe, stable homes. We also honor the women we serve, whose strength inspires us every day.
March 7, 2025 at 3:02 PM
March 5, 2025 at 7:18 PM
Proud to lead this organization… A family of five struggled with homelessness after a 2004 car repossession has kept the mother from securing housing. Her disabled son was finally approved, but they couldn’t afford the deposit. @ARCH-Homeless stepped in, and now they have keys in hand. #Follow
March 4, 2025 at 9:19 AM
Proud to lead this organization… A family of four in Lee County became homeless after their rental was sold. @ARCH-Homeless provided emergency shelter while working on a long-term housing plan. Together We Impact! 37Counties. @Alabama Rural Coalition for the Homeless #Follow
March 4, 2025 at 9:13 AM
Proud to lead this organization… A senior veteran & his wife lost housing due to hoarding violations. After exhausting their hotel stay, @ARCH-Homeless provided temporary housing. Honored to support those who served. Together We Impact! 37Counties. @Alabama Rural Coalition for the Homeless #Follow
March 4, 2025 at 9:12 AM
Proud to lead this organization… A retired public servant & his family became homeless after their lease wasn’t renewed. Facing a mental health crisis, @arch-homeless provided emergency shelter to ensure stability. @Alabama Rural Coalition for the Homeless.
March 4, 2025 at 9:08 AM
Ah-mazing day with my youngest daughter visiting my oldest at UAB! Not sure what we were talking about, but it clearly required serious facial expressions. Whatever it was, we settled it with selfies! #UABVisit #MomLife
March 2, 2025 at 5:11 AM
Living the soft life… no stress, just naps. 😴🐾 #CatLife #CozyVibes
March 1, 2025 at 3:35 AM
Ran out of my Juan Valdez coffee on a Friday… of ALL days. But I’m standing strong in this economic blackout. No Amazon, no Target run, no coffee shop bailout. Just me, my willpower, and these withdrawal symptoms. Stay strong, self. Stay strong. ☕✊🏾 #BlackoutEconomics #SendHelp
February 28, 2025 at 3:52 PM
On this last day of Black History Month, I honor those who have paved the way, broken barriers, and continue to fight for progress. Their legacy inspires me to keep pushing forward. #BlackHistoryMonth #HonorTheLegacy
February 28, 2025 at 8:25 AM
Speaking with housing developers about the critical need for set-aside units and more affordable housing options for those experiencing homelessness. Solutions start with intentional action.
February 28, 2025 at 8:03 AM
When we educate our communities on the power of collaboration, we take real steps toward ending homelessness. Awareness leads to action, and action creates change. #EndHomelessness #CommunityImpact
February 28, 2025 at 7:59 AM
Honored to have presented at the Future Teachers of America Statewide Conference. I left inspired by the next generation of classroom leaders and their compassion. With over 1.3 million students homeless in the U.S., their empathy will make a difference.
February 28, 2025 at 7:54 AM
So proud of the work we’ve been doing here for homeless Veterans since 2013. Providing shelter, support, and stability for those who served. 🇺🇸 #VeteransHousing #EndHomelessness
February 28, 2025 at 7:42 AM