This rigid authority and hierarchy are what make MAGA an authoritarian movement.

Strict Father Morality: www.theframelab.org/understandin...

"Linguist and rhetoric scholar George Lakoff argues that, in order to persuade a political audience of one side of an argument or another, the facts must be presented through a rhetorical frame."

Framing: en.wikipedia.org/wiki/Framing...

Why do conservatives appear to be so much better at framing?

George Lakoff: "Because they've put billions of dollars into it. Over the last 30 years their think tanks have made a heavy investment in ideas and in language."

newsarchive.berkeley.edu/news/media/r...

"Reason is physical, mostly unconscious, metaphorical, emotion-laden, and tied to empathy—and there are biological explanations behind our moral and political thought processes."

The Political Mind

A Cognitive Scientist's Guide to Your Brain and Its Politics

bookshop.org/p/books/the-...

"A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling author"

George Lakoff

THE POLITICAL MIND

A Cognitive Scientist's Guide to Your Brain and Its Politics

bookshop.org/p/books/the-...

This rigid authority and hierarchy are what make MAGA an authoritarian movement.

Strict Father Morality:

www.theframelab.org/understandin...

"When progressives accept enlightenment rationality, they often make two mistakes: They talk in terms of policy alone, not in terms of the morality that lies behind the politics; and they don’t understand how biconceptualism works."

George Lakoff: www.theframelab.org/content/file...

"In the strict father family, father knows best. He knows right from wrong and has the ultimate authority to make sure his children and his spouse do what he says, which is taken to be what is right." - George Lakoff

press.uchicago.edu/books/excerp...

This rigid authority and hierarchy are what make MAGA an authoritarian movement.

Strict Father Morality:

www.theframelab.org/understandin...

This rigid authority and hierarchy are what make MAGA an authoritarian movement.

Strict Father Morality:

www.theframelab.org/understandin...

"The values, principles, and general directions are what people care about and what brings them together.

"It's pointless to argue about the policy-wonk details, because they're going to change anyway."

newsarchive.berkeley.edu/news/media/r...

Why do conservatives appear to be so much better at framing?

George Lakoff: "Because they've put billions of dollars into it. Over the last 30 years their think tanks have made a heavy investment in ideas and in language."

newsarchive.berkeley.edu/news/media/r...

"In the strict father family, father knows best. He knows right from wrong and has the ultimate authority to make sure his children and his spouse do what he says, which is taken to be what is right." - George Lakoff

press.uchicago.edu/books/excerp...

"In the strict father family, father knows best. He knows right from wrong and has the ultimate authority to make sure his children and his spouse do what he says, which is taken to be what is right." - George Lakoff

press.uchicago.edu/books/excerp...

"When progressives accept enlightenment rationality, they often make two mistakes: They talk in terms of policy alone, not in terms of the morality that lies behind the politics; and they don’t understand how biconceptualism works."

George Lakoff: www.theframelab.org/content/file...

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MAGA Republicans have been whining about the "weaponization of government."

But weaponizing government is exactly what they plan to do with Elon Musk's Destroy Our Government Experiment (DOGE).

@gilduran.bsky.social talks to @gregsargent.bsky.social

Listen here: megaphone.link/REUNH7052101...