In a crowded digital landscape, users are bombarded daily with bite-sized content.

✍️ But now our Science Writer and Strategy Specialist Ed Brydon is picking up on a growing appetite for long-form, journalistic articles that provide original thinking and analysis.

#Communications #Content #Writing

The first episode of Line of Sight, a new #podcast from Abu Dhabi Sustainability Week, is out now on multiple platforms.

We partnered with Lower Street, supporting their brilliant production team to bring this exciting new series to life.

Check it out here: podcasts.apple.com/us/podcast/a...

Our Strategy Specialist, Prachi Srivastava, is seeing a shift in the type of content brands are putting out.

They’re moving away from more cookie-cutter templated videos and carousels, instead saving their resources for more unique, ambitious content that’s designed to make a big splash.

Thought leadership content positions your organisation as the primary resource in your industry.

This type of expert-led communication is quickly becoming a pivotal part of content marketing and is best achieved through a variety of formats.

The digital world is so saturated with ‘samey’ content that it can be hard to find expertise when we need it.

First-person thought leadership can offer a way for organisations to connect with a busy, distracted and overwhelmed audience.

Zero-click content keeps your audience on their social feeds. Purely, the term means posting content with no links, no invitation to click away from the platform. For many organisations this new type of journey is really challenging social media norms.

@buffer.com ⬇️

In our attention economy, your content is always competing for readers’ time.

So how do you cut through the noise and make sure your message is seen and heard?

Try our secret formula, the three Hs ⬇️

New year, new content strategy? Being organised and having clear objectives is important, but one pitfall we often see is spending too much time thinking and not enough doing.

Content strategy is a guide, not a goal in itself, and a good strategy changes as the year progresses. Stay dynamic! ⬇️

Fact-checking should be a crucial step in content production. It’s how you maintain quality and ensure that content builds the reputation of the organisations you work for. Well-sourced content breathes authority and creates trust. www.npr.org/2025/01/10/n...