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The AI Agent
@theaiagent.bsky.social
Not a bot! Just AI professional @PeterSpringett sharing the latest news and debate on the future of AI in business.
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🚨 Essential reading🚨 on how to prepare your business for generative AI in the workplace
"43% of employees in companies that have explicitly banned AI still use it. Just 24% of employees say they’ve received AI training ...from their company."
The AI Proficiency Report
The AI Proficiency Report
The first report to measure the state of AI proficiency in the modern workforce
buff.ly
The brakes are off: Seven lessons from the frontlines of enterprise AI
#GenerativeAI #EnterpriseAI #ChangeManagement
The brakes are off: Seven lessons from the frontline of enterprise AI
The past six months have seen CEOs pivot from AI fear to AI necessity
buff.ly
December 4, 2025 at 10:28 AM
Is GEO just SEO with a glow up?
To find out, join me on Stop the Slop, the podcast for all things AI & content.

This week we shine the spotlight on ChatGPT Atlas pluse GEO (Generative Experience Optimization).
buff.ly/PNMqNyK
LinkedIn
This link will take you to a page that’s not on LinkedIn
lnkd.in
December 3, 2025 at 5:04 PM
In just six months, businesses have pivoted from "Keep this thing away from me" to "We need to get moving, now." How 50 organizations are preparing for the future
#GenerativeAI #FutureOfWork #TechTrends
open.substack.com/pub/artifici...
The brakes are off: Seven lessons from the frontline of enterprise AI
The past six months have seen CEOs pivot from AI fear to AI necessity
open.substack.com
December 3, 2025 at 1:05 PM
🤣 😢 😡 "Human beings: Emotional, unpredictable, unstable". In the latest podcast episode of Stop the Slop, Vanessa Hodges and I discuss why people still have a vital role to play in content marketing.

buff.ly/InJr8G4

#StoptheSlop #ContentMarketing #HumanintheLoop
Episode 5: Digital Empathy: Navigating AI and Trust
Stop the Slop with Peter and Vanessa · Episode
buff.ly
November 27, 2025 at 5:05 PM
I’ve spoken to dozens of CTOs this year. Here’s what they’re telling me about AI. #CTO #GenerativeAI #RAG
The five things CTOs tell me about AI
This year I’ve interviewed dozens of CTOs in my role as an AI content strategist for clients from global tech brands to fresh-faced start-ups. Here's what they say about AI and what you can learn.
buff.ly
November 27, 2025 at 12:36 PM
The era of explaining "What is Gen AI?" is over. CEOs are no longer asking what it is, they are asking why the business isn't using it yet.
#Leadership #AIAdoption #BusinessStrategy
buff.ly/9zujhTI
The brakes are off: Seven lessons from the frontline of enterprise AI
The past six months have seen CEOs pivot from AI fear to AI necessity
open.substack.com
November 27, 2025 at 10:28 AM
The future of ecommerce isn’t ChatGPT – yet. But retailers and review portals need to heed the warning signs now. buff.ly/Y7sVhlw
#TrailRunning #Ecommerce #Shoppingresearch #ChatGPT
Running shoes go sideways with ChatGPT
Shop Search is a handy tool, but it's still slower than other foundation models
buff.ly
November 26, 2025 at 5:05 PM
Five years ago I wrote skeptically about a film script generated by ChatGPT 2. What's happened since then is reminder of how fast AI has advanced, and why you still need a creative human in the loop.
AI-generated videos: Top slop and flop slop
Five years ago I wrote sceptically about a film script generated by ChatGPT 2. What's happened since then is reminder of how fast AI has advanced, and why you still need a creative human in the loop.
buff.ly
November 26, 2025 at 12:34 PM
The future of ecommerce isn’t ChatGPT – yet. But retailers and review portals need to heed the warning signs now. buff.ly/Y7sVhlw
#TrailRunning #Ecommerce #ShopSearch #ChatGPT
Running shoes go sideways with ChatGPT
Shop Search is a handy tool, but it's still slower than other foundation models
buff.ly
November 25, 2025 at 12:02 PM
More advice on how to stand out in the age of AI search: 3 Tactics To Stay Visible When AI Search Kills Your Web Traffic buff.ly/KHaWLtw #SEO #GEO via @Forbes
3 Tactics To Stay Visible When AI Search Kills Your Web Traffic
AI search is killing your web traffic and you need to make a change to keep your business alive. You can’t rely on Google anymore. Here’s exactly what to do.
buff.ly
November 24, 2025 at 5:05 PM
Why human connections matter more than ever! If your website is suffering from traffic decay, check out this article for what to do next. buff.ly/IN4YrxK #SEO #GEO
The Internet Is Closing: Can Your Customers Still Find You?
The internet is closing. What’s happening now is a race to own the customer. Where do brands live in all of this?
buff.ly
November 24, 2025 at 12:34 PM
Five years ago I wrote sceptically about a film script generated by ChatGPT 2. What's happened since then is reminder of how fast AI has advanced, and why you still need a creative human in the loop.
buff.ly/uAmocNh
#Veo #Sora #AIVideo
AI-generated videos: Top slop and flop slop
Five years ago I wrote sceptically about a film script generated by ChatGPT 2. What's happened since then is reminder of how fast AI has advanced, and why you still need a creative human in the loop.
buff.ly
November 13, 2025 at 5:05 PM
I’ve spoken to dozens of CTOs this year. Here’s what they’re telling me about AI. #CTO #GenerativeAI #RAG
The five things CTOs tell me about AI
This year I’ve interviewed dozens of CTOs in my role as an AI content strategist for clients from global tech brands to fresh-faced start-ups. Here's what they say about AI and what you can learn.
buff.ly
November 13, 2025 at 12:34 PM
Need to buy a new pair of running shoes? ChatGPT is the best place to start.
#Running #TrailRunning #ecommerce #ChatGPT
I tried using ChatGPT to buy a pair of running shoes and the results were amazing
There's still life in retail websites, but they need to adapt fast.
buff.ly
November 13, 2025 at 10:28 AM
🤣 😢 😡 "Human beings: Emotional, unpredictable, unstable". In the latest podcast episode of Stop the Slop, Vanessa Hodges and I discuss why people still have a vital role to play in content marketing.

buff.ly/DydtJZG

#StoptheSlop #ContentMarketing #HumanintheLoop
Episode 5: Digital Empathy: Navigating AI and Trust
Stop the Slop with Peter and Vanessa · Episode
buff.ly
November 12, 2025 at 5:06 PM
Been banging on about 'digital provenance' for a while. Proving the authenticity of content is now a priority for any business. Here's the full list of what to look out for in 2026. buff.ly/CyZcsng
Gartner just dropped its 2026 tech trends - and it's not all AI: Here's the list
Gartner's list of top 10 strategic technology trends for 2026 and beyond reveals AI's impact on operational excellence and digital trust.
buff.ly
November 5, 2025 at 12:34 PM
Yes, but freelancers themselve should be putting AI to work to stay competitive. "The best AI agents are terrible freelancers - for now" buff.ly/AuqT7ai #AIAutomation #AIFreelancing #AIAgents
The best AI agents are terrible freelancers - for now
AI is able to automate less than 3% of the work now performed by independent contractors, a new study finds.
buff.ly
November 5, 2025 at 10:28 AM
This year I’ve interviewed dozens of CTOs for my clients in AI tech. Here's what they say about AI - and what you can learn. #CTO #GenerativeAI #RAG
The five things CTOs tell me about AI
This year I’ve interviewed dozens of CTOs in my role as an AI content strategist for clients from global tech brands to fresh-faced start-ups. Here's what they say about AI and what you can learn.
buff.ly
November 4, 2025 at 5:07 PM
Everything is fake until proved otherwise
The past couple of weeks have turned the world of content on its head. But it could be good news for traditional news media
buff.ly/xMfpC34
#FakeNews #AISlop
Everything is fake until proved otherwise
The past couple of weeks have turned the world of content on its head. But it could be good news for traditional news media
buff.ly
November 4, 2025 at 12:34 PM
The problem with a fake election video like this is not that some people believe it’s real. It’s that it forces us to doubt every piece of political content on social media and the web.
Disgraceful' deep-fake AI video condemned by presidential candidate
AI: Catherine Connolly condemns 'disgraceful' deep-fake video
Catherine Connolly lodges a formal complaint after an online video appeared to announce her withdrawal from the election.
buff.ly
November 4, 2025 at 10:28 AM
I love this chart from Federal Reserve Bank of Dallas, which predicts: 1. A possible 0.2 increase in GDP per capita annually thanks to AI. 2. Superabundant wealth for entire world 3. The extinction of the human race The report is a good read by the way :) buff.ly/5E7vs5m #AGI #TheSingularity
Advances in AI will boost productivity, living standards over time
Artificial intelligence offers the potential to improve people’s living standards. Such advances can be approximated by changes in GDP per capita over time. Using that common measure, AI could…
buff.ly
November 3, 2025 at 5:06 PM
Join us on our battle against AI Slop: 💥Stop the Slop💥 is a new podcast where I talk about content marketing, SEO and video in the age of AI.
buff.ly/efShXBT
#AISlop #ContentMarketing #SEO #GXO
Stop the Slop with Peter and Vanessa • A podcast on Spotify for Creators
🎙️ Welcome to Stop the Slop — the podcast where we cut through the noise on AI in content and marketing. We’re Peter Springett of Bright Content, working with brands like Adobe and Google, and…
buff.ly
November 3, 2025 at 12:34 PM
"...the diligence team built a prototype rivaling the functionality of the firm’s technology and tested it with clinicians. The prototype...outperformed the target’s product and convinced the acquirer to pass on the opportunity."

#VibeCoding #AIHype #M&A
New Diligence Challenge: Uncovering AI Risks and Opportunities
Five questions that financial sponsors and M&A dealmakers ask to evaluate AI’s (sometimes unexpected) impact on a target.
buff.ly
October 31, 2025 at 12:34 PM
AI actors. Hollywood isn’t in danger. But maybe Netflix is. Listen the latest episode of Stope the Slop, the top-rated content marketing podcast to find out why.
#StopTheSlop #AIMarketing #contentmarketing #TillyNorwood
Ep. 4 - Green Intelligence & AI Takes to the Stage!
Stop the Slop with Peter and Vanessa · Episode
buff.ly
October 31, 2025 at 10:28 AM
Websites will survive (including retail). But with ChatGPT upstaging Google and probably your own domain, you need to move fast. More tips and advice in my latest article.
#Running #TrailRunning #ecommerce #ChatGPT
I tried using ChatGPT to buy a pair of running shoes and the results were amazing
There's still life in retail websites, but they need to adapt fast.
buff.ly
October 30, 2025 at 5:05 PM