Yeah, the PR guy from NSM died. He seemed to be a kind of paternal figure to a crew in eastern TN that overlapped a lot with PF. Name dropped here: atlantaantifa.org/2024/01/30/r...

Oh man, thanks!

Thank you!

I think it's interesting stuff, but wouldn't bother writing it out if I didn't think it could help explain how racist, xenophobic, fascist ideas spread & motivate action. Whatever JKR says, where there’s violence, violent language is never far away.

I won’t explain here, but suffice to say: constitutive rhetoric doesn't try to change people’s minds so much as it tells people who they are and that they should act accordingly. It's something that comes up a lot in nationalist movements, go figure.

What I call “replacement ideology” didn't start with the term "The Great Replacement," which is only ca. 15 yrs old, but to start the discussion, this post looks at the guy who coined it and how his explanation functions as "constitutive rhetoric."

But all that violence begins and spreads through ideas and their communication. And if we can understand how fascists use language to manipulate people, it makes it easier for us to undermine their work and protect ourselves and our communities.

In any event, I hope this will be useful to some folks. Talking about fascism in terms of language sounds kind of abstract in light of all the real-world violence they actually do.

So there you have it. I wrote in the first post that I hope to do one of these every week. Three posts in, that already seems like an absurdly ambitious goal, although I might get closer to that if I can learn to write shorter posts…

It’s a simple story that, in a MAGA context, says a lot: it casts immigrants as an uncontrollable breed of predators and presents women as naively and dangerously empathetic. It also justifies rape culture and an alleged need for a strong, masculine, warrior-like protector.

The most recent is an analysis of “The Snake,” that 1960s soul song that Trump likes to read at his rallies as though it were a poem or a bedtime story.

totalpropaganda.net/2025/09/03/s...

This post also addresses how the New Right co-opted the language of anticolonialism in order to make its point. It sounds absurd at first, but it was an entryist strategy for inducing unsuspecting leftists to support the (“pan-European”) nationalist cause.

It was developed by members of the European New Right in the 1960s-70s as a way of advocating for racial segregation on a global scale without raising so many red flags during a period when genocidal Nazi policies were still within living memory for a lot of people.

The second post is a rather in-depth look at the origins, meaning, and usage of the term “ethnopluralism.”

totalpropaganda.net/2025/08/21/e...

Klemperer emphasized that it wasn’t speeches or symbols that eased Nazi ideology into people’s heads but constant repetition of the same droning language. This still applies and manifests in the casual, repeated use of ideas like “remigration,” which is another way of saying “ethnic cleansing.”

The first post borrows a lot from German-Jewish philologist Victor Klemperer’s analysis of “the language of the Third Reich,” something he saw grow and spread firsthand.

totalpropaganda.net/2025/07/28/w...