The Fashion Law
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Coty has filed suit in a U.K. curt against Gucci & Kering over the long-standing Gucci beauty & fragrance license. www.thefashionlaw.com/kering-beaut...
Kering Beauty Deal Prompts Lawsuit from Gucci Licensee, Coty
Coty Inc.’s Swiss subsidiary filed a lawsuit in U.K. commercial court against Gucci and its parent company Kering.
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November 10, 2025 at 3:34 PM
Coty has filed suit in a U.K. curt against Gucci & Kering over the long-standing Gucci beauty & fragrance license. www.thefashionlaw.com/kering-beaut...
Agentic commerce is emerging as AI agents move from recommending products to completing in-chat purchases. www.thefashionlaw.com/ai-goes-shop...
AI Goes Shopping: Inside the New Era of Agentic Commerce
Looking ahead, big companies in the tech, retail, and financial services segments are touting the next phase of “agentic commerce.”
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October 29, 2025 at 2:53 PM
Agentic commerce is emerging as AI agents move from recommending products to completing in-chat purchases. www.thefashionlaw.com/ai-goes-shop...
Louis Vuitton & Pharrell are looking to escape a case waged against them for allegedly infringing Coogi’s copyright and trade dress. www.thefashionlaw.com/louis-vuitto...
Louis Vuitton, Pharrell Say Coogi is Trying to Monopolize a Vibe
Louis Vuitton and Pharrell Williams are looking to escape a case waged against them for infringing Coogi copyrights and trade dress.
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October 24, 2025 at 4:04 PM
Louis Vuitton & Pharrell are looking to escape a case waged against them for allegedly infringing Coogi’s copyright and trade dress. www.thefashionlaw.com/louis-vuitto...
The trademark angle of the NYC Mayoral race: The Knicks have reportedly send Mamdani a cease & desist over this ...
October 24, 2025 at 4:03 PM
The trademark angle of the NYC Mayoral race: The Knicks have reportedly send Mamdani a cease & desist over this ...
Lululemon has secured a trademark registration from the USPTO for an unexpected phrase: LULULEMON DUPE. www.thefashionlaw.com/lululemon-re...
Lululemon Registers LULULEMON DUPE, Here’s What it Means
On October 21, Lululemon secured a trademark registration from the U.S. Patent and Trademark Office for LULULEMON DUPE.
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October 22, 2025 at 2:36 PM
Lululemon has secured a trademark registration from the USPTO for an unexpected phrase: LULULEMON DUPE. www.thefashionlaw.com/lululemon-re...
The EU is targeting luxury brands (Gucci, Loewe, and Chloe in particular) in a headline-making enforcement action centering on their attempts to control the retail prices of their wares. www.thefashionlaw.com/eu-slaps-lux...
EU Slaps Luxury Giants with €157M in Fines Over Price Controls
The EU is targeting luxury brands in a headline-making enforcement action centering on their attempts to control the price of their wares.
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October 14, 2025 at 3:46 PM
The EU is targeting luxury brands (Gucci, Loewe, and Chloe in particular) in a headline-making enforcement action centering on their attempts to control the retail prices of their wares. www.thefashionlaw.com/eu-slaps-lux...
A federal court has ruled that two of UGG’s designs are too generic to qualify for trade dress protection. www.thefashionlaw.com/court-says-u...
Court Says UGG Boot Designs Are Generic in Dupes Dispute
UGG’s efforts to claim exclusive rights in boot designs are at the center of a closely watched case over dupes.
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October 6, 2025 at 1:37 PM
A federal court has ruled that two of UGG’s designs are too generic to qualify for trade dress protection. www.thefashionlaw.com/court-says-u...
A New York federal judge has dismissed a closely-watched securities fraud lawsuit against former Farfetch execs. www.thefashionlaw.com/farfetch-exe...
Farfetch Execs Beat Investors’ Securities Fraud Lawsuit
A federal judge has tossed out a securities fraud lawsuit against former Farfetch executives in its entirety.
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October 2, 2025 at 3:12 PM
A New York federal judge has dismissed a closely-watched securities fraud lawsuit against former Farfetch execs. www.thefashionlaw.com/farfetch-exe...
Shein has beaten key claims waged against it by ultra-fast fashion rival Temu. www.thefashionlaw.com/tl-dr-shein-...
Shein Sidesteps Temu’s Monopoly, Trade Secret Claims in Court
Shein has sidestepped key monopolization and misappropriation claims waged against it in U.S. federal court by its closest rival, Temu.
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October 2, 2025 at 2:16 PM
Shein has beaten key claims waged against it by ultra-fast fashion rival Temu. www.thefashionlaw.com/tl-dr-shein-...
Pop Mart is upping the ante in its attempt to crack down on “counterfeit” Labubu toys allegedly being sold in 7-Eleven outposts. www.thefashionlaw.com/pop-mart-rai...
Pop Mart Raises the Stakes in 7-Eleven "Counterfeit" Labubu Clash
Pop Mart is upping the ante in its attempt to crack down on “counterfeit” Labubu toys allegedly being sold in 7-Eleven outposts.
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October 1, 2025 at 1:49 PM
Pop Mart is upping the ante in its attempt to crack down on “counterfeit” Labubu toys allegedly being sold in 7-Eleven outposts. www.thefashionlaw.com/pop-mart-rai...
Louis Vuitton has secured an eye-watering damages award in its ongoing battle against fakes. www.thefashionlaw.com/louis-vuitto...
Louis Vuitton Nabs $584M Damages Award in Counterfeits Case
Louis Vuitton has secured an eye-watering damages award in its ongoing battle against the sale of counterfeits.
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September 30, 2025 at 5:21 PM
Louis Vuitton has secured an eye-watering damages award in its ongoing battle against fakes. www.thefashionlaw.com/louis-vuitto...
NikeSKIMS is here. So, what does it look like behind the scenes? www.thefashionlaw.com/nikeskims-th...
NikeSKIMS: The Business & Legal Architecture Behind the Brand
With NikeSKIMS, the companies aim to deliver what they claim that no other label currently can, “a new aesthetic and system of dress."
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September 26, 2025 at 4:26 PM
NikeSKIMS is here. So, what does it look like behind the scenes? www.thefashionlaw.com/nikeskims-th...
Chanel has prevailed before the EUIPO in blocking an attempt to register the mark “JNANEL." www.thefashionlaw.com/chanel-beats...
Chanel Beats Out “JNANEL” Trademark in EUIPO Clash
In a newly-issued decision, the Opposition Division also held that the CHANEL trademark is distinctive to a “normal degree”.
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September 24, 2025 at 5:02 PM
Chanel has prevailed before the EUIPO in blocking an attempt to register the mark “JNANEL." www.thefashionlaw.com/chanel-beats...
Revolve won an early victory in a proposed class action accusing it of failing to disclose influencer ads. www.thefashionlaw.com/revolve-nabs...
Court Sends Revolve Influencer Ad Lawsuit to Arbitration
The influencer marketing model used by Revolve is at the center of a consumer lawsuit that will be resolved behind closed doors.
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September 23, 2025 at 5:11 PM
Revolve won an early victory in a proposed class action accusing it of failing to disclose influencer ads. www.thefashionlaw.com/revolve-nabs...
France’s highest court signaled the heavy sanctions come with the prosecution of counterfeit activity. www.thefashionlaw.com/french-court...
French Court Confirms Heavy Penalties in Louboutin Fakes Case
Siding with Louboutin, the Cour de cassation’s decision affirms an earlier order from Paris Court of Appeal in the case over fakes.
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September 22, 2025 at 5:34 PM
France’s highest court signaled the heavy sanctions come with the prosecution of counterfeit activity. www.thefashionlaw.com/french-court...
Hermès has beaten an antitrust lawsuit accusing it of conditioning the sale of Birkin bags on purchases of other Hermès products. www.thefashionlaw.com/hermes-beats...
Hermès Beats Antitrust Case Over Alleged Birkin Bag Scheme
A California federal judge has dismissed – with prejudice – a closely watched antitrust lawsuit accusing Hermès of anti competition.
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September 18, 2025 at 2:10 AM
Hermès has beaten an antitrust lawsuit accusing it of conditioning the sale of Birkin bags on purchases of other Hermès products. www.thefashionlaw.com/hermes-beats...
For fashion and luxury brands, where status and recognition are as important as product function, the post-sale encounter is the true battleground. www.thefashionlaw.com/what-a-uk-ca...
What a UK Case Means for Dupes and Luxury’s Legal Playbook
Dupes often succeed not by tricking buyers at checkout, but by mimicking the overall look of well-known goods.
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September 17, 2025 at 4:51 PM
For fashion and luxury brands, where status and recognition are as important as product function, the post-sale encounter is the true battleground. www.thefashionlaw.com/what-a-uk-ca...
WWD & Rolling Stone owner PMC is waging competition claims against Google over its AI-generated search feature. www.thefashionlaw.com/wwd-rolling-...
September 15, 2025 at 4:30 PM
WWD & Rolling Stone owner PMC is waging competition claims against Google over its AI-generated search feature. www.thefashionlaw.com/wwd-rolling-...
European Parliament signed off on a landmark law to slash textile waste. www.thefashionlaw.com/europe-crack...
Europe Cracks Down on Fashion Waste With New Law
Europe is rewriting the rules of fashion waste with a landmark law that takes aim and high fashion and fast fashion, alike.
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September 11, 2025 at 4:02 PM
European Parliament signed off on a landmark law to slash textile waste. www.thefashionlaw.com/europe-crack...
Reposted by The Fashion Law
Doctrine of foreign equivalents, cert petition edition:
Vetements is taking a fight over its name all the way to the Supreme Court. www.thefashionlaw.com/vetements-ta...
A Fight Over Vetements' Name Lands Before the Supreme Court
In its August petition for certiorari, Vetements characterizes the decision as outdated and at odds with trademark law’s core principle.
www.thefashionlaw.com
August 28, 2025 at 1:10 PM
Doctrine of foreign equivalents, cert petition edition:
As Aldi aims to dominate the U.S. market, its growth is being fueled, in part, by cheap “dupes." www.thefashionlaw.com/behind-aldis...
Behind Aldi’s U.S. Expansion is a Robust Dupes-Centric Strategy
Dupes – or more specifically for Aldi, private-label products designed to closely resemble well-known brands - are central to its strategy.
www.thefashionlaw.com
September 3, 2025 at 2:00 PM
As Aldi aims to dominate the U.S. market, its growth is being fueled, in part, by cheap “dupes." www.thefashionlaw.com/behind-aldis...
Vetements is taking a fight over its name all the way to the Supreme Court. www.thefashionlaw.com/vetements-ta...
A Fight Over Vetements' Name Lands Before the Supreme Court
In its August petition for certiorari, Vetements characterizes the decision as outdated and at odds with trademark law’s core principle.
www.thefashionlaw.com
August 28, 2025 at 1:08 PM
Vetements is taking a fight over its name all the way to the Supreme Court. www.thefashionlaw.com/vetements-ta...
Briohny Smyth claims that after she turned 40, she began to face wage cuts, reduced bonuses & fewer opportunities from Alo. www.thefashionlaw.com/alo-under-fi...
ALO Under Fire as Star Instructor Sues for Alleged Discrimination
A new lawsuit filed in California state court claims that ALO yoga's public values about "mindfullness" are a façade.
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August 26, 2025 at 12:44 PM
Briohny Smyth claims that after she turned 40, she began to face wage cuts, reduced bonuses & fewer opportunities from Alo. www.thefashionlaw.com/alo-under-fi...
We’re excited to announce BRAND FORWARD, our inaugural event this fall in New York City. Register your interest today. www.thefashionlaw.com/conference/
August 21, 2025 at 1:42 PM
We’re excited to announce BRAND FORWARD, our inaugural event this fall in New York City. Register your interest today. www.thefashionlaw.com/conference/
For marketers and brand strategists, the takeaway from a new report is that brand name misspellings *can* work. www.thefashionlaw.com/the-art-of-m...
How Misspelled Brand Names Shape Consumer Perceptions
A new peer-reviewed paper published in the Journal of Consumer Research found that using misspelled brand names can work.
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August 20, 2025 at 5:26 PM
For marketers and brand strategists, the takeaway from a new report is that brand name misspellings *can* work. www.thefashionlaw.com/the-art-of-m...