Tennis
@tennis-digital.bsky.social
Founded in 2017, Tennis is a digital agency that drives impact through digital transformation and our process-driven approach.
Reposted by Tennis
At this point in the AI tech track we need optimized models—not more power, not scale.
September 16, 2025 at 1:31 PM
At this point in the AI tech track we need optimized models—not more power, not scale.
Reposted by Tennis
Your best content isn't bad.
It's invisible.
Reports stuck in PDFs.
Case studies three clicks deep.
Toolkits buried in "Resources" nobody visits.
It's invisible.
Reports stuck in PDFs.
Case studies three clicks deep.
Toolkits buried in "Resources" nobody visits.
September 17, 2025 at 1:18 PM
Your best content isn't bad.
It's invisible.
Reports stuck in PDFs.
Case studies three clicks deep.
Toolkits buried in "Resources" nobody visits.
It's invisible.
Reports stuck in PDFs.
Case studies three clicks deep.
Toolkits buried in "Resources" nobody visits.
Reposted by Tennis
"We know exactly what we want" is an expensive assumption.
Vision matters. But it's never the whole picture.
Vision matters. But it's never the whole picture.
September 10, 2025 at 1:18 PM
"We know exactly what we want" is an expensive assumption.
Vision matters. But it's never the whole picture.
Vision matters. But it's never the whole picture.
Reposted by Tennis
Marketing brings the party. UX kills the vibe.
Jokes aside. There's some truth here.
Marketing drives traffic to experiences they didn't design. AND UX designs experiences for traffic they don't control.
Both teams are set up to fail. Siloed.
Jokes aside. There's some truth here.
Marketing drives traffic to experiences they didn't design. AND UX designs experiences for traffic they don't control.
Both teams are set up to fail. Siloed.
September 9, 2025 at 1:15 PM
Marketing brings the party. UX kills the vibe.
Jokes aside. There's some truth here.
Marketing drives traffic to experiences they didn't design. AND UX designs experiences for traffic they don't control.
Both teams are set up to fail. Siloed.
Jokes aside. There's some truth here.
Marketing drives traffic to experiences they didn't design. AND UX designs experiences for traffic they don't control.
Both teams are set up to fail. Siloed.
Reposted by Tennis
I get flak for promoting AI in our industry. Fine. Let's talk about reality.
My role spans strategy, data, tech, and design. Most days, I'm juggling ten things that need deep thinking and ten things that are just repetitive manual grind.
🧵
My role spans strategy, data, tech, and design. Most days, I'm juggling ten things that need deep thinking and ten things that are just repetitive manual grind.
🧵
September 8, 2025 at 1:53 PM
I get flak for promoting AI in our industry. Fine. Let's talk about reality.
My role spans strategy, data, tech, and design. Most days, I'm juggling ten things that need deep thinking and ten things that are just repetitive manual grind.
🧵
My role spans strategy, data, tech, and design. Most days, I'm juggling ten things that need deep thinking and ten things that are just repetitive manual grind.
🧵
Reposted by Tennis
We recorded a whole conversation about this. Link: www.designtennis.com/insights/wha...
What's your take—is design mostly aesthetics or mostly strategy?
What's your take—is design mostly aesthetics or mostly strategy?
September 3, 2025 at 9:59 PM
We recorded a whole conversation about this. Link: www.designtennis.com/insights/wha...
What's your take—is design mostly aesthetics or mostly strategy?
What's your take—is design mostly aesthetics or mostly strategy?
Reposted by Tennis
I'm less interested in what AI can build.
Yes. A podcast episode. From Tennis 🎾
Listen or watch:
🎧 Spotify: open.spotify.com/episode/7tPt...
📀 YouTube: youtu.be/N_q4ntonXj8
Yes. A podcast episode. From Tennis 🎾
Listen or watch:
🎧 Spotify: open.spotify.com/episode/7tPt...
📀 YouTube: youtu.be/N_q4ntonXj8
Weekly Set - Symon's PSA: AI Hype, Job Cuts, and the Future of Work
A Digital Strategy Podcast · Episode
open.spotify.com
September 2, 2025 at 1:15 PM
I'm less interested in what AI can build.
Yes. A podcast episode. From Tennis 🎾
Listen or watch:
🎧 Spotify: open.spotify.com/episode/7tPt...
📀 YouTube: youtu.be/N_q4ntonXj8
Yes. A podcast episode. From Tennis 🎾
Listen or watch:
🎧 Spotify: open.spotify.com/episode/7tPt...
📀 YouTube: youtu.be/N_q4ntonXj8
Reposted by Tennis
The real killer isn’t the build—it's the upkeep.
August 28, 2025 at 1:49 PM
The real killer isn’t the build—it's the upkeep.
Reposted by Tennis
I touch grass often.
Like, the map-and-compass kind of touching grass.
Like, the map-and-compass kind of touching grass.
August 26, 2025 at 9:25 PM
I touch grass often.
Like, the map-and-compass kind of touching grass.
Like, the map-and-compass kind of touching grass.
Congratulations! They have been incredibly supportive over the the years. It's nice to make it official.
I don't know why I put this off for so long. Probably fear, probably imposter syndrome.
But I'm happy to announce that I'm officially a certified RGD member. Stoked to join this vibrant community of makers and founders.
But I'm happy to announce that I'm officially a certified RGD member. Stoked to join this vibrant community of makers and founders.
August 26, 2025 at 11:34 AM
Congratulations! They have been incredibly supportive over the the years. It's nice to make it official.
Durability > Novelty 👏👏👏
August 21, 2025 at 11:11 PM
Durability > Novelty 👏👏👏
Reposted by Tennis
Most B2B deals don't fail because someone says "no."
They stall because nobody feels confident enough to say "yes."
They stall because nobody feels confident enough to say "yes."
August 19, 2025 at 1:15 PM
Most B2B deals don't fail because someone says "no."
They stall because nobody feels confident enough to say "yes."
They stall because nobody feels confident enough to say "yes."
There's so much value in doing that upfront work. It de-risks the entire project, and gives you a roadmap for future features.
Good design, wrong problem.
Skipping discovery means guessing at context, goals, and users.
That's how you get beautiful interfaces… no one uses.
Discovery isn’t overhead—it's insurance.
How do you protect it under tight budgets?
Skipping discovery means guessing at context, goals, and users.
That's how you get beautiful interfaces… no one uses.
Discovery isn’t overhead—it's insurance.
How do you protect it under tight budgets?
August 10, 2025 at 4:53 PM
There's so much value in doing that upfront work. It de-risks the entire project, and gives you a roadmap for future features.