Tej Desai
tejdesai.bsky.social
Tej Desai
@tejdesai.bsky.social
Managing Partner @wideawake.world | Previously @TencentGames, @WPP, @IPG | Brand Building | Brand Partnerships | Community Building
Reposted by Tej Desai
Your success as a parent is not determined by whether your kids get into elite schools or prestigious professions.

The real test of parenting is not what children achieve, but who they become—and how they treat others.
January 11, 2025 at 3:09 PM
Reposted by Tej Desai
The reality is that Salesmanship is the differentiation between the two parties.

The Dems couldn't sell dollar bills for 50c

Trump has found his audience and can sell them dollar bills for $5

When everything is a story the algorithm flashes at you as you scroll, you better be selling fast
It is truly about who tells a better story — or really a story people want to hear and makes them see what they believe rather than believe what they see.
More jobs have been created under Biden than during the full terms of Trump, Obama, or Bush 43. @danprimack.bsky.social www.axios.com/2025/01/10/i...
January 12, 2025 at 12:52 AM
Unlikely the new entity would be called Intercom right? 🤔

#advertising #media #IPG #Omnicom

www.nytimes.com/2024/12/09/b...
Omnicom and Interpublic to Merge, Creating Ad Agency Giant
If they combine, Omnicom and Interpublic would become the largest advertising company in the world.
www.nytimes.com
December 9, 2024 at 3:25 PM
Reposted by Tej Desai
IS CREATIVITY DEAD? My new video for @nytimes.com
www.nytimes.com/2024/11/26/o...
Opinion | Are Algorithms Killing Creativity?
Or is the algorithm just hiding it from you?
www.nytimes.com
November 26, 2024 at 4:14 PM
Reposted by Tej Desai
As it ever was and shall ever be, the latest controversial marketing move (in this case Jaguar) shows precisely how insistent people are to view the world through their own, very specific, very limited lens.

It is the blind men and the elephant all over again. Again.
November 26, 2024 at 8:49 AM
Here's a slide from a #Marketing orientation session we conducted last week for a client's new recruits.

Every marketer's favorite topic: #Efficiency x #Effectiveness

#Marketing101 #BrandBuilding #BrandPerformance #BrandHealth
November 26, 2024 at 4:33 AM