& at some point will vastly increase prices

This is Moz.com, which I guess I can share.

Good question - I'm not sure. And what about the Siege Media client portfolio specifically? I would guess 1 or 2 sites dominate this.

(I have access to some big sites that don't look like this, although a couple did see a drop just this week. But July is up on June.)

I think it's significant that this is traffic *from* ChatGPT, not to. And a small sample, given the Y axis scale.

Also, the shape of the chart overall is not "downwards inflection".

(I wish it was)

Where have I been missing all these C-suites prioritising SEO at all costs

Not really

Why have you done this

Wait til I tell them about my new idea for GeoTLDs

www.searchenginejournal.com/math-decode-...

Same experience for me.

Do I need to welcome you to the "target of a totally random hit piece in SEJ" club?

I'd agree, except the competition is usually worse than the company making an effort with testing etc.

And if there was an era when we'd start to see ideals-led SEO evangelism from the c-level, wasn't it a few years ago?

And if we did, wouldn't they augment it with testing for tactical decisions?

Maybe - but, at least when it comes to SEO, that's 99% (100%?) of large companies. The ones that do something, however they sell it to each other, will do better than the ones that do nothing.

What if demonstrable results (in the eyes of c suite etc) is what gets me buy in to do the untestable stuff?

Unfortunately it is actually LinkedIn isn't it? That vapid cesspit is basically a ranking factor at this point.

Now with 100x the cost to Google, and no monetisation

I'm sorry, I will improve my output.

I've been trying to get people to accept precisely this for about a decade now. This is not how I wanted my wish to be realised 😬