T. Bettina Cornwell
@tbcornwell.bsky.social
Philip H. Knight Chair, Professor of Marketing, University Of Oregon
I study consumer behavior, strategy, and policy. Goal: positive for environment, society, and brands.
I study consumer behavior, strategy, and policy. Goal: positive for environment, society, and brands.
Happy to share our new scale for Experiential Engagement! It is Open Sourced at Psychology & Marketing.
It can be used in measuring engagement with sports, music, and entertainment because it focuses on the underlying construct of experiential engagement.
onlinelibrary.wiley.com/doi/epdf/10....
It can be used in measuring engagement with sports, music, and entertainment because it focuses on the underlying construct of experiential engagement.
onlinelibrary.wiley.com/doi/epdf/10....
Experiential Engagement: A Scale for Experiential Contexts
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onlinelibrary.wiley.com
August 19, 2025 at 6:37 PM
Happy to share our new scale for Experiential Engagement! It is Open Sourced at Psychology & Marketing.
It can be used in measuring engagement with sports, music, and entertainment because it focuses on the underlying construct of experiential engagement.
onlinelibrary.wiley.com/doi/epdf/10....
It can be used in measuring engagement with sports, music, and entertainment because it focuses on the underlying construct of experiential engagement.
onlinelibrary.wiley.com/doi/epdf/10....
business.uoregon.edu/faculty/cent...
Happy to share about our new Olympic studies hub! We are the only Olympic study center in the United States. Delighted to be a part of this community!
Happy to share about our new Olympic studies hub! We are the only Olympic study center in the United States. Delighted to be a part of this community!
University of Oregon Olympic Studies Hub | Lundquist College of Business
The Olympic Studies Hub at the University of Oregon is a member of the worldwide network of academic centers dedicated to the study and research of the Olympic Movement and Olympic Games.
business.uoregon.edu
June 15, 2025 at 1:23 AM
business.uoregon.edu/faculty/cent...
Happy to share about our new Olympic studies hub! We are the only Olympic study center in the United States. Delighted to be a part of this community!
Happy to share about our new Olympic studies hub! We are the only Olympic study center in the United States. Delighted to be a part of this community!
This podcast with Andrew Mitrak seems a good first post! His history of marketing channel is just the best!
marketinghistory.org/p/t-bettina-...
marketinghistory.org/p/t-bettina-...
T. Bettina Cornwell: The World of Sports Endorsements and Sponsorship-Linked Marketing
Listen now | Analyzing how brands leverage sports and measure the impact of sponsorships
marketinghistory.org
May 2, 2025 at 12:08 AM
This podcast with Andrew Mitrak seems a good first post! His history of marketing channel is just the best!
marketinghistory.org/p/t-bettina-...
marketinghistory.org/p/t-bettina-...