Tania Ganguli
taniaganguli.bsky.social
Tania Ganguli
@taniaganguli.bsky.social
I love tacos and dogs. I cover the business of sports, especially basketball, for the New York Times. Hello!
During the WNBA Finals,
Ken Bensinger and I looked into the unwieldy world of WNBA misinformation and how it goes hand in hand with the hate speech from which the league is struggling to protect its players.

www.nytimes.com/2025/10/10/b...
The W.N.B.A. Gets More Attention Now. That’s Not Always a Good Thing.
www.nytimes.com
October 21, 2025 at 5:10 PM
There's a lot of love and money for the NBA and its players in China, but there are some risks. More from
@hvistendahl.bsky.social and me on that:

www.nytimes.com/2025/10/11/w...
Did LeBron James Write for a Communist Paper? No, but China Said He Did.
www.nytimes.com
October 21, 2025 at 4:22 PM
I was in Macau for the NBA's first return to China since a 2019.
@hvistendahl.bsky.social and I dug into how Patrick Dumont, casino mogul and owner of the Mavs, helped them return and how the league will navigate potential political issues going forward.

www.nytimes.com/2025/10/11/w...
How a Las Vegas Casino Mogul Helped Bring N.B.A. Games Back to China
www.nytimes.com
October 21, 2025 at 4:21 PM
Happy NBA opening day to everyone. Have been dealing with a personal matter, but wanted to pop back in here to share a few stories I've had run recently.
October 21, 2025 at 4:19 PM
As we get closer to the champagne showers, here’s my story about what a marketing moment the post-championship champagne celebration has become. www.nytimes.com/2025/06/19/b...
A Totally Spontaneous Expression of Joy, Contractually Sponsored by Moët & Chandon
www.nytimes.com
June 23, 2025 at 2:21 AM
Reposted by Tania Ganguli
Late to it, but really enjoyed @taniaganguli.bsky.social's story on to what degree the "small market teams in marquee games is bad for business!" argument is actually true: www.nytimes.com/2025/05/26/b...
The N.B.A.’s Age of Dynasties Is Over. Will That Hurt Its Business?
www.nytimes.com
June 5, 2025 at 3:04 PM
As we head into a very small market Finals, here’s a story I wrote last week about the issue. Is it actually bad for the league’s business? www.nytimes.com/2025/05/26/b...
The N.B.A.’s Age of Dynasties Is Over. Will That Hurt Its Business?
www.nytimes.com
June 2, 2025 at 11:18 AM
The New York Liberty are getting a new practice facility to open in 2027 in Greenpoint. It’s got all the high end amenities you’d expect and individual suites instead of traditional lockers. Their stars helped design the interior. www.nytimes.com/2025/03/27/b...
New York Liberty Unveil Practice Facility Amid WNBA’s Race to Attract Talent (Gift Article)
In its next gambit to lure and foster talent, the New York Liberty are unveiling plans for a building in Brooklyn with state-of-the-art training facilities and child care rooms — as well as a zenlike ...
www.nytimes.com
March 27, 2025 at 12:55 PM
One Bills fan watched her team lose to the Chiefs form a ship on the icy waters just north of Antarctica. Here’s what it’s like to be a sports fan while living on the coldest continent. www.nytimes.com/2025/02/04/b...
Buffalo Bills Fans Have It Tough, Especially in Antarctica
Research scientists in remote locations need to get creative in order to follow their favorite teams, even when they don’t like the outcomes.
www.nytimes.com
February 4, 2025 at 4:22 PM
What Victor Wembanyama has learned is that the best way to handle all of this is to just be himself. www.nytimes.com/2025/01/23/b...
Victor Wembanyama Prepares to Become ‘Genuine’ Face of the N.B.A. (Gift Article)
As the N.B.A. confronts a fast-approaching time without LeBron James, Stephen Curry and Kevin Durant, the 21-year-old Spurs star has embraced the idea that he is the league’s future.
www.nytimes.com
January 23, 2025 at 12:00 PM
Bonjour from Paris! Where Victor Wembanyama has delighted in sharing his home with his teammates. I spent some time with him a few weeks ago to find out how he thinks about his business interests and his marketing potential in the league. His ascent has come at the perfect time for the NBA.
January 23, 2025 at 11:59 AM
I wrote today about some interesting research Luka Doncic commissioned to figure out what’s wrong with youth basketball and why so many kids are burning out. Luka told me the game still brings him joy, and he wants that for kids around the world. www.nytimes.com/2024/12/19/b...
NBA Star Luka Doncic Debuts Foundation Focused on Youth Basketball (Gift Article)
The N.B.A. star is worried that for too many youth basketball players, the sport is no longer fun. He’s trying to find ways to change that.
www.nytimes.com
December 19, 2024 at 2:44 PM
Thank you, Howard! Yes, I am here (in large part because Howard says it’s like Twitter circa 2010 on this app!)
People of #NBASky, the excellent @taniaganguli.bsky.social has arrived. Please give her a warm welcome/follow!
December 19, 2024 at 2:37 PM