Sylvain Peyronnet
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sylvain.peyronnet.eu
Sylvain Peyronnet
@sylvain.peyronnet.eu
I live by and for the algorithms.
Currently CEO at @babbartech (also @yourtextguru)
Reposted by Sylvain Peyronnet
On se lance enfin… on va créer un moteur de recherche ! ibouio.substack.com/p/eb258159-2... un beau défi :)
Ibou - Le moteur de recherche Iboustouflant
Pour suivre l'actualité d'IBOU, le moteur de recherche Iboustouflant. Click to read Ibou - Le moteur de recherche Iboustouflant, a Substack publication.
ibouio.substack.com
July 31, 2025 at 10:19 AM
Interested in LLMs? Then you must read this paper
(1/9) Excited to share my recent work on "Alignment reduces LM's conceptual diversity" with @tomerullman.bsky.social and @jennhu.bsky.social, to appear at #NAACL2025! 🐟

We want models that match our values...but could this hurt their diversity of thought?
Preprint: arxiv.org/abs/2411.04427
February 10, 2025 at 8:39 PM
The end of my 2023 news post. I haven’t written one like that since, and I don’t think it’s necessary. ^^
January 29, 2025 at 11:50 AM
It’s been quite a while since I last wrote a technical outreach post, but working on the new yourtextguru blog has renewed my enthusiasm.

Today's piece is about how GPUs work and why they are so well-suited for neural networks (yes, AI! 😅)

central.yourtext.guru/gpus-the-bas...
GPUs: The Basics to Understand Their Performance
Today, I’m going to talk to you about GPUs (Graphics Processing Units). Of course, you’re all familiar with…
central.yourtext.guru
January 13, 2025 at 2:42 PM
Reposted by Sylvain Peyronnet
Google knows what you want before you do—and it’s not magic, it’s Navboost. This little-known engine tracks what you click, what you love, and what you skip to reshape search rankings. Curious how it works and what it means for SEO? 👇 central.yourtext.guru/navboost-alg...
Navboost, or How Google Observes Us to Better Seduce Us
Google is not the leader in web search for nothing. For decades now, it has consistently offered the…
central.yourtext.guru
January 10, 2025 at 7:26 PM
For those attending Brighton SEO on April 25th, Babbar/yourtextguru CTO @pitzeglide.bsky.social is giving a talk about our web crawler ->

brightonseo.com/talks/the-ex...
The experience of crawling the web from a full scale crawler's point of view
In this talk, Guillaume will present the history of the technology behind one of the top web crawler in the world (second SEO crawler in the world, while the company is still modest), and what it mean...
brightonseo.com
January 10, 2025 at 10:01 AM
Reposted by Sylvain Peyronnet
Finally, after spending some time reading various people on Bluesky, I get the sense that we've lost the ability to have real conversations.
The more people join, the stronger this feeling becomes. What can we do to give everyone their voice back?
January 7, 2025 at 1:46 PM
Final article of the festive break is by Maxime.
Max explores asynchronous programming and discusses its impact on web crawling. It's about Java's Reactor/Spring WebFlux and how reactive programming tackles back-pressure and resource management.
central.yourtext.guru/asynchronous...
Asynchronous crawling methods: focus on Reactor / Spring
What is “asynchronous” programming? “Asynchronous” programming, by definition, contrasts with classic imperative or functional programming, which is inherently…
central.yourtext.guru
January 6, 2025 at 5:06 PM
Dimitri, our front-end dev, shares his UX-driven approach to building pages for showing large datasets.
He speaks about how user personas, filters, and feedback shape better interfaces. 🚀
central.yourtext.guru/ux-design-fr...
central.yourtext.guru
January 6, 2025 at 5:03 PM
Aurélien, who just started a PhD with us, shares insights on extracting main content from web pages. He compares heuristic, ML, and visual approaches, assessing their strengths and challenges.
central.yourtext.guru/main-content...
Main Content Extraction from Web Pages
When browsing websites, not all displayed content is relevant to a search engine or a user. Some sections…
central.yourtext.guru
January 6, 2025 at 5:01 PM
During the Christmas holidays, our blog doesn’t stop! Samuel, a full-stack dev on the team, wrote about the influence of JavaScript frameworks on web crawling and shared insights from a few tests he conducted
🌐 central.yourtext.guru/the-influenc...
The Influence of JavaScript Frameworks on Web Crawling
At Babbar, we crawl over 3 billion pages a day, and we sometimes encounter difficulties retrieving data correctly…
central.yourtext.guru
January 6, 2025 at 4:59 PM
🧐 the future of sales through AI 🤪
December 31, 2024 at 6:49 PM
@pierrecalvet.com wrote a piece on regression testing for SEO (and he gives the source code he is using daily)

central.yourtext.guru/regression-t...
Regression testing for SEO practice
SEOs always must deal with the same problems: among them, untimelymodifications to elements that count for ranking can…
central.yourtext.guru
December 19, 2024 at 1:55 PM
Understanding that a search engine is a mechanism in the game theory sense is crucial for analyzing the strategic choices of the engine (and also the SEO-SEA relationship)

A few years ago, I wrote this article, and it’s now available in English.

central.yourtext.guru/seo-sea-mech...
SEO, SEA, Mechanism, and Game Theory
Today, I want to explore a topic that is far more conceptual than usual, yet equally critical: the relationship between SEO and SEA at the search engine
central.yourtext.guru
December 18, 2024 at 10:31 AM
The team really is unstoppable, another new article, this time about "Links, internal links and the web graph hell from a crawler perspective".
Do you know that only 1% of all web pages that we crawl have more than 1000 internal outbound links? Now you do 😅

central.yourtext.guru/links-intern...
Links, internal links and the web graph hell from a crawler perspective
At Babbar, we currently crawl 3.5 billion pages per day and doing so we encounter quite a large variety of oddities that create some challenges that we
central.yourtext.guru
December 17, 2024 at 2:36 PM
What is QBST, one of Google's core algorithms? let's find out thanks to this article by @guillaume.peyronnet.eu

Yes, it's again on our blog, with many other interesting articles :)

central.yourtext.guru/qbst-in-2024...
QBST: In 2024, Writing for Google means using the right words more than ever
In SEO, some practices stick around more out of tradition than understanding. We follow them because they “work,” even if we don’t fully know why.
central.yourtext.guru
December 16, 2024 at 8:45 PM
Another day another article -> introduction to web crawling by Geoffroy, our head of infra

central.yourtext.guru/introduction...
Introduction to Web crawling
The web is a huge collection of information and data (although the signal to noise ratio may be improved to say the least) as well as a navigation system
central.yourtext.guru
December 13, 2024 at 3:56 PM
On our new blog, I’ve written an article about generative search engines and SEO for them (GEO). You can check it out here ->

central.yourtext.guru/what-is-a-ge...
What is a Generative Search Engine? Can we Game it?
Search engines have existed for 30 years and have undeniably had an incredible impact on information access and, more broadly, on human relationships
central.yourtext.guru
December 12, 2024 at 11:43 AM
Reposted by Sylvain Peyronnet
"Are people switching from traditional search engines to AI tools?" 🤔
It's a somewhat interesting question...

"Is my audience switching from traditional search to AI?" 👑
NOW that's a great, frickin' question 👇👇👇
December 11, 2024 at 6:38 PM
Reposted by Sylvain Peyronnet
Yesterday for the seosummit at the Grand Rex in Paris, I ran a booth with my siblings @sylvain.peyronnet.eu and @luciepeyr.bsky.social.

Great vibes, reconnecting with SEO pros, new faces, even LinkedIn and TikTok influencers!
December 7, 2024 at 8:25 PM
Reposted by Sylvain Peyronnet
Very nice llama 3.3 70b text was just released and will be the equivalent of 3.1 405b. That is a game changer.

huggingface.co/meta-llama/L...
meta-llama/Llama-3.3-70B-Instruct · Hugging Face
We’re on a journey to advance and democratize artificial intelligence through open source and open science.
huggingface.co
December 6, 2024 at 11:00 PM
Generative Echo Chamber? Effects of LLM-Powered Search
Systems on Diverse Information Seeking

CHI 2024 paper by Sharma, Liao and Xiao

read the conclusion!

dl.acm.org/doi/pdf/10.1...
December 2, 2024 at 10:55 PM
Reposted by Sylvain Peyronnet
Yesterday I got tagged about generating a "I've moved to Bluesky" banner for Twitter.

Well I've built it 😂

Just enter your handle, and we'll generate the banner for you:
blueskydirectory.com/moved-to-blu...

Thanks to @justinjackson.ca for original idea and @chadtimbl.in for the banner I used!
November 30, 2024 at 2:40 PM