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Branding entails consistency and staying relevant. Having the right balance between the two is crucial. Automaker Bentley has now revised its brand emblem logotype. It is only the fifth time in 106 years.

Image: 1919, 1931, ca 1996, 2002, and 2025

#branding #brands #logotype #logo #marketing
The automaker Bentley's brand emblem's development in five stages from 1919, 1931, ca 1996, 2002, and 2025. The central "B" has become more prominent over the years. The 1919 version had wings that more closer resembles those of birds, with saw tooth edge. The wings in the 2025 version have a visual glow effect, with inspiration from faces of luxury wrist watches. The wings are now more triangular and with straight smooth edges. The bird feathers at the bottom of the emblem are now removed, simplifying the design. The brand emblem is found in the front of their cars (but not shown here in this image).
July 4, 2025 at 12:30 PM