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@successpixel.bsky.social
If this thread hit a nerve…
You're ready to build an offer that people chase you for.
💬 Reply with “I’M DONE SELLING FEATURES” if you're ready to level up.
🔁 Like + Repost to save someone from boring copy.
👀 Follow @successpixel.bsky.social for daily digital fire.
You're ready to build an offer that people chase you for.
💬 Reply with “I’M DONE SELLING FEATURES” if you're ready to level up.
🔁 Like + Repost to save someone from boring copy.
👀 Follow @successpixel.bsky.social for daily digital fire.
June 4, 2025 at 1:56 PM
If this thread hit a nerve…
You're ready to build an offer that people chase you for.
💬 Reply with “I’M DONE SELLING FEATURES” if you're ready to level up.
🔁 Like + Repost to save someone from boring copy.
👀 Follow @successpixel.bsky.social for daily digital fire.
You're ready to build an offer that people chase you for.
💬 Reply with “I’M DONE SELLING FEATURES” if you're ready to level up.
🔁 Like + Repost to save someone from boring copy.
👀 Follow @successpixel.bsky.social for daily digital fire.
🚫 Don’t sell the plane ride.
✨Sell the wind in their hair.
✨ Sell the sigh of relief.
✨ Sell the day they fire their boss.
✨Sell the wind in their hair.
✨ Sell the sigh of relief.
✨ Sell the day they fire their boss.
June 4, 2025 at 1:56 PM
🚫 Don’t sell the plane ride.
✨Sell the wind in their hair.
✨ Sell the sigh of relief.
✨ Sell the day they fire their boss.
✨Sell the wind in their hair.
✨ Sell the sigh of relief.
✨ Sell the day they fire their boss.
Here’s the hard truth:
You’re not losing sales because your product sucks.
You’re losing because your positioning does.
❌ Stop selling processes.
✅ Start selling promises.
Clarity wins.
But clarity wrapped in desire converts. 💸🤑💰
You’re not losing sales because your product sucks.
You’re losing because your positioning does.
❌ Stop selling processes.
✅ Start selling promises.
Clarity wins.
But clarity wrapped in desire converts. 💸🤑💰
June 4, 2025 at 1:56 PM
Here’s the hard truth:
You’re not losing sales because your product sucks.
You’re losing because your positioning does.
❌ Stop selling processes.
✅ Start selling promises.
Clarity wins.
But clarity wrapped in desire converts. 💸🤑💰
You’re not losing sales because your product sucks.
You’re losing because your positioning does.
❌ Stop selling processes.
✅ Start selling promises.
Clarity wins.
But clarity wrapped in desire converts. 💸🤑💰
“But my product isn’t sexy!”
Nonsense.
A trash bag isn’t sexy, either. But it sells, right?
Nonsense.
A trash bag isn’t sexy, either. But it sells, right?
June 4, 2025 at 1:56 PM
“But my product isn’t sexy!”
Nonsense.
A trash bag isn’t sexy, either. But it sells, right?
Nonsense.
A trash bag isn’t sexy, either. But it sells, right?
Test your pitch right now.
Does it talk about:
❌ Specifications? → Scrap it.
✍🏼 How does it work? → Rewrite it.
📢 What is their life like after using it? → Amplify it.
Does it talk about:
❌ Specifications? → Scrap it.
✍🏼 How does it work? → Rewrite it.
📢 What is their life like after using it? → Amplify it.
June 4, 2025 at 1:56 PM
Test your pitch right now.
Does it talk about:
❌ Specifications? → Scrap it.
✍🏼 How does it work? → Rewrite it.
📢 What is their life like after using it? → Amplify it.
Does it talk about:
❌ Specifications? → Scrap it.
✍🏼 How does it work? → Rewrite it.
📢 What is their life like after using it? → Amplify it.
Your customer's brain asks two questions every time you present an offer:
“Will this fix my pain?”
“Will this make me feel proud?”
Your job: Show them the after picture. 🤩
Vividly. Urgently. Relentlessly.
“Will this fix my pain?”
“Will this make me feel proud?”
Your job: Show them the after picture. 🤩
Vividly. Urgently. Relentlessly.
June 4, 2025 at 1:56 PM
Your customer's brain asks two questions every time you present an offer:
“Will this fix my pain?”
“Will this make me feel proud?”
Your job: Show them the after picture. 🤩
Vividly. Urgently. Relentlessly.
“Will this fix my pain?”
“Will this make me feel proud?”
Your job: Show them the after picture. 🤩
Vividly. Urgently. Relentlessly.
I once created a course about “content frameworks.”
Zero buyers.
Then I rebranded it: “Turn random thoughts into viral money-making threads in just 20 minutes.”
Sold out in hours. 💰🚀
People buy the outcome, not your process.
Zero buyers.
Then I rebranded it: “Turn random thoughts into viral money-making threads in just 20 minutes.”
Sold out in hours. 💰🚀
People buy the outcome, not your process.
June 4, 2025 at 1:56 PM
I once created a course about “content frameworks.”
Zero buyers.
Then I rebranded it: “Turn random thoughts into viral money-making threads in just 20 minutes.”
Sold out in hours. 💰🚀
People buy the outcome, not your process.
Zero buyers.
Then I rebranded it: “Turn random thoughts into viral money-making threads in just 20 minutes.”
Sold out in hours. 💰🚀
People buy the outcome, not your process.
Let’s simplify it even more:
Nobody cares about your:
✔️ Templates
✔️ Strategies
✔️ Bonuses
They care if they can:
💰 Make more money
🕰️ Get more time
😌 Feel more alive
Nobody cares about your:
✔️ Templates
✔️ Strategies
✔️ Bonuses
They care if they can:
💰 Make more money
🕰️ Get more time
😌 Feel more alive
June 4, 2025 at 1:56 PM
Let’s simplify it even more:
Nobody cares about your:
✔️ Templates
✔️ Strategies
✔️ Bonuses
They care if they can:
💰 Make more money
🕰️ Get more time
😌 Feel more alive
Nobody cares about your:
✔️ Templates
✔️ Strategies
✔️ Bonuses
They care if they can:
💰 Make more money
🕰️ Get more time
😌 Feel more alive
Even your pricing should sell the dream.
🚫Don't say: “$297 one-time”
✅Say: “Less than what you blow on Starbucks this month — but could change your life forever.”
🚫Don't say: “$297 one-time”
✅Say: “Less than what you blow on Starbucks this month — but could change your life forever.”
June 4, 2025 at 1:56 PM
Even your pricing should sell the dream.
🚫Don't say: “$297 one-time”
✅Say: “Less than what you blow on Starbucks this month — but could change your life forever.”
🚫Don't say: “$297 one-time”
✅Say: “Less than what you blow on Starbucks this month — but could change your life forever.”
For example:
🚫 Hate 6 a.m. alarms
✅ Wake up whenever you want
🚫 Hate monthly bills
✅ Wake up to Stripe notifications
🚫 Hate being told what to do
✅ Build a life no one controls but you
🚫 Hate 6 a.m. alarms
✅ Wake up whenever you want
🚫 Hate monthly bills
✅ Wake up to Stripe notifications
🚫 Hate being told what to do
✅ Build a life no one controls but you
June 4, 2025 at 1:56 PM
For example:
🚫 Hate 6 a.m. alarms
✅ Wake up whenever you want
🚫 Hate monthly bills
✅ Wake up to Stripe notifications
🚫 Hate being told what to do
✅ Build a life no one controls but you
🚫 Hate 6 a.m. alarms
✅ Wake up whenever you want
🚫 Hate monthly bills
✅ Wake up to Stripe notifications
🚫 Hate being told what to do
✅ Build a life no one controls but you
Use this 3-step “Dream Mapping” formula:
List 3 painful things your audience hates
Flip each into a dream state
Make your product the bridge
It’s not features vs. benefits.
It’s pain vs. heaven.
List 3 painful things your audience hates
Flip each into a dream state
Make your product the bridge
It’s not features vs. benefits.
It’s pain vs. heaven.
June 4, 2025 at 1:56 PM
Use this 3-step “Dream Mapping” formula:
List 3 painful things your audience hates
Flip each into a dream state
Make your product the bridge
It’s not features vs. benefits.
It’s pain vs. heaven.
List 3 painful things your audience hates
Flip each into a dream state
Make your product the bridge
It’s not features vs. benefits.
It’s pain vs. heaven.
Transformational selling isn’t fluff.
It’s neuroscience.
We buy with our limbic system (emotion), then justify with logic.
Speak to the dream first. The details come later.
It’s neuroscience.
We buy with our limbic system (emotion), then justify with logic.
Speak to the dream first. The details come later.
June 4, 2025 at 1:56 PM
Transformational selling isn’t fluff.
It’s neuroscience.
We buy with our limbic system (emotion), then justify with logic.
Speak to the dream first. The details come later.
It’s neuroscience.
We buy with our limbic system (emotion), then justify with logic.
Speak to the dream first. The details come later.
People buy because of feelings.
Desperation. Hope. Envy. Relief.
The best copy isn’t clever.
It’s clear, primal, and punchy.
It speaks straight to their gut.
Not their brain.
Desperation. Hope. Envy. Relief.
The best copy isn’t clever.
It’s clear, primal, and punchy.
It speaks straight to their gut.
Not their brain.
June 4, 2025 at 1:56 PM
People buy because of feelings.
Desperation. Hope. Envy. Relief.
The best copy isn’t clever.
It’s clear, primal, and punchy.
It speaks straight to their gut.
Not their brain.
Desperation. Hope. Envy. Relief.
The best copy isn’t clever.
It’s clear, primal, and punchy.
It speaks straight to their gut.
Not their brain.
Translate every feature into a dream outcome:
✅ 30 modules → "Everything you need to quit your job"
✅ 40+ hours → "No more Google rabbit holes"
✅ 12-week program → "In 90 days, you’ll never look back"
✅ 30 modules → "Everything you need to quit your job"
✅ 40+ hours → "No more Google rabbit holes"
✅ 12-week program → "In 90 days, you’ll never look back"
June 4, 2025 at 1:56 PM
Translate every feature into a dream outcome:
✅ 30 modules → "Everything you need to quit your job"
✅ 40+ hours → "No more Google rabbit holes"
✅ 12-week program → "In 90 days, you’ll never look back"
✅ 30 modules → "Everything you need to quit your job"
✅ 40+ hours → "No more Google rabbit holes"
✅ 12-week program → "In 90 days, you’ll never look back"
Your offer feels boring when it sounds like:
❌ “30 modules”
❌ “40+ hours of content”
❌ “12-week program”
Here’s how to fix it 👇
❌ “30 modules”
❌ “40+ hours of content”
❌ “12-week program”
Here’s how to fix it 👇
June 4, 2025 at 1:56 PM
Your offer feels boring when it sounds like:
❌ “30 modules”
❌ “40+ hours of content”
❌ “12-week program”
Here’s how to fix it 👇
❌ “30 modules”
❌ “40+ hours of content”
❌ “12-week program”
Here’s how to fix it 👇
Apple doesn’t sell megapixels.
They sell moments you never want to forget.
Nike doesn’t sell shoes.
They sell becoming “that” version of you.
You’re not in tech, fitness, or software.
You’re in the "Dream" delivery business.
They sell moments you never want to forget.
Nike doesn’t sell shoes.
They sell becoming “that” version of you.
You’re not in tech, fitness, or software.
You’re in the "Dream" delivery business.
June 4, 2025 at 1:56 PM
Apple doesn’t sell megapixels.
They sell moments you never want to forget.
Nike doesn’t sell shoes.
They sell becoming “that” version of you.
You’re not in tech, fitness, or software.
You’re in the "Dream" delivery business.
They sell moments you never want to forget.
Nike doesn’t sell shoes.
They sell becoming “that” version of you.
You’re not in tech, fitness, or software.
You’re in the "Dream" delivery business.
People don't want more tools, dashboards, or calendars.
They want to quit their 9-to-5 job, surf in the morning, and work two hours a day.
They want time, money, and peace — all at once.
Sell that.
Not the app.
They want to quit their 9-to-5 job, surf in the morning, and work two hours a day.
They want time, money, and peace — all at once.
Sell that.
Not the app.
June 4, 2025 at 1:56 PM
People don't want more tools, dashboards, or calendars.
They want to quit their 9-to-5 job, surf in the morning, and work two hours a day.
They want time, money, and peace — all at once.
Sell that.
Not the app.
They want to quit their 9-to-5 job, surf in the morning, and work two hours a day.
They want time, money, and peace — all at once.
Sell that.
Not the app.
Your sales are dying because you’re selling the wrong thing.
Features put people to sleep.
Dreams make them sprint to buy.
Here’s how to flip the script…
Features put people to sleep.
Dreams make them sprint to buy.
Here’s how to flip the script…
June 4, 2025 at 1:56 PM
Your sales are dying because you’re selling the wrong thing.
Features put people to sleep.
Dreams make them sprint to buy.
Here’s how to flip the script…
Features put people to sleep.
Dreams make them sprint to buy.
Here’s how to flip the script…