Lisa Maynard-Atem
@stylisa.bsky.social
Award-Winning Entrepreneur
I help purpose-driven founders build powerful personal brands & attract funding
Personal Branding | Thought Leadership | Business Growth
My website: https://www.lisamaynardatem.com/
I help purpose-driven founders build powerful personal brands & attract funding
Personal Branding | Thought Leadership | Business Growth
My website: https://www.lisamaynardatem.com/
Pinned
The #STYLISAFoundHers Series, January - Farirai Gora, Founder of We are Eden
This is the moment where conviction kicks in. Farirai could have kept climbing the corporate ladder, but instead, she chose to build a new system entirely.
www.lisamaynardatem.com/post/stylisa...
This is the moment where conviction kicks in. Farirai could have kept climbing the corporate ladder, but instead, she chose to build a new system entirely.
www.lisamaynardatem.com/post/stylisa...
My latest essay explores why fear, hesitation, and self-doubt quietly erode our capacity for greatness, and why unused potential is the most human tragedy of all.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
Wasted Potential: The Quietest Tragedy
There is no greater loss than the life we never allow ourselves to live.
open.substack.com
January 15, 2026 at 7:32 AM
My latest essay explores why fear, hesitation, and self-doubt quietly erode our capacity for greatness, and why unused potential is the most human tragedy of all.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
The #STYLISAFoundHers Series, January - Farirai Gora, Founder of We are Eden
This is the moment where conviction kicks in. Farirai could have kept climbing the corporate ladder, but instead, she chose to build a new system entirely.
www.lisamaynardatem.com/post/stylisa...
This is the moment where conviction kicks in. Farirai could have kept climbing the corporate ladder, but instead, she chose to build a new system entirely.
www.lisamaynardatem.com/post/stylisa...
January 14, 2026 at 8:15 AM
The #STYLISAFoundHers Series, January - Farirai Gora, Founder of We are Eden
This is the moment where conviction kicks in. Farirai could have kept climbing the corporate ladder, but instead, she chose to build a new system entirely.
www.lisamaynardatem.com/post/stylisa...
This is the moment where conviction kicks in. Farirai could have kept climbing the corporate ladder, but instead, she chose to build a new system entirely.
www.lisamaynardatem.com/post/stylisa...
Romance might start a relationship, but compatibility sustains it. My latest essay explores why shared values, emotional security, and mutual ambition matter more than chemistry, and why love without alignment will always burn out too soon.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
Compatibility Over Chemistry: The Real Foundation of Love
Romance can ignite connection, but compatibility sustains it.
open.substack.com
January 13, 2026 at 7:09 AM
Romance might start a relationship, but compatibility sustains it. My latest essay explores why shared values, emotional security, and mutual ambition matter more than chemistry, and why love without alignment will always burn out too soon.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
The #STYLISAFoundHers FundHers series is back for 2026, with a woman who’s on a mission to educate the nation about money.
Meet Funmi Olufunwa, financial educator and founder of Hoops Finance. www.lisamaynardatem.com/post/foundhe...
Meet Funmi Olufunwa, financial educator and founder of Hoops Finance. www.lisamaynardatem.com/post/foundhe...
FoundHer FundHers January: Funmi Olufunwa on Financial Confidence, Visibility Without Shame, and Building a Mission-Driven Business From Scratch
Funmi Olufunwa built Hoops Finance without funding, fluff or jargon. Just clarity, confidence, and purpose. In our FoundHer FundHers interview, she shares how to grow a business on your own terms, pro...
www.lisamaynardatem.com
January 12, 2026 at 7:23 AM
The #STYLISAFoundHers FundHers series is back for 2026, with a woman who’s on a mission to educate the nation about money.
Meet Funmi Olufunwa, financial educator and founder of Hoops Finance. www.lisamaynardatem.com/post/foundhe...
Meet Funmi Olufunwa, financial educator and founder of Hoops Finance. www.lisamaynardatem.com/post/foundhe...
Not everyone wants children, and that’s perfectly okay. My latest essay explores why the decision not to parent is still seen as controversial, and what it reveals about how society defines purpose, femininity, and legacy.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
Not Everyone Wants Children and That’s Okay
Choosing not to have children isn’t selfish. It’s self-aware.
open.substack.com
January 8, 2026 at 6:03 AM
Not everyone wants children, and that’s perfectly okay. My latest essay explores why the decision not to parent is still seen as controversial, and what it reveals about how society defines purpose, femininity, and legacy.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
The #STYLISAFoundHers series is back for 2026, with a woman who’s lived experience with chronic pain, pushed her to build something different.
Meet Farirai Gora, founder of We Are Eden.
www.lisamaynardatem.com/post/stylisa...
Meet Farirai Gora, founder of We Are Eden.
www.lisamaynardatem.com/post/stylisa...
STYLISA FoundHers January: Farirai Gora on Building Eden and Breaking the Silence Around Reproductive Health at Work
Farirai Gora didn’t set out to become a founder, she set out to solve a problem. After thirteen years working in insurance, she understood risk, systems, and innovation. But it was living with chronic...
www.lisamaynardatem.com
January 7, 2026 at 7:10 AM
The #STYLISAFoundHers series is back for 2026, with a woman who’s lived experience with chronic pain, pushed her to build something different.
Meet Farirai Gora, founder of We Are Eden.
www.lisamaynardatem.com/post/stylisa...
Meet Farirai Gora, founder of We Are Eden.
www.lisamaynardatem.com/post/stylisa...
The Age of the Individual
We’re living in the age of the individual, where autonomy, creation, and self-ownership have never been more possible. But most people are still waiting for permission. This essay explores why, and what happens when we stop waiting.
open.substack.com/pub/stylisa/...
We’re living in the age of the individual, where autonomy, creation, and self-ownership have never been more possible. But most people are still waiting for permission. This essay explores why, and what happens when we stop waiting.
open.substack.com/pub/stylisa/...
The Age of the Individual
We’re living in the era of self-ownership, but most people are still waiting for permission.
open.substack.com
January 6, 2026 at 7:12 AM
The Age of the Individual
We’re living in the age of the individual, where autonomy, creation, and self-ownership have never been more possible. But most people are still waiting for permission. This essay explores why, and what happens when we stop waiting.
open.substack.com/pub/stylisa/...
We’re living in the age of the individual, where autonomy, creation, and self-ownership have never been more possible. But most people are still waiting for permission. This essay explores why, and what happens when we stop waiting.
open.substack.com/pub/stylisa/...
Existing Isn’t Living
There’s a difference between existing and living. One keeps you breathing; the other makes it worth it. This essay questions how we’ve normalised mere existence, and what it really means to choose aliveness in a world that rewards numbness.
open.substack.com/pub/stylisa/...
There’s a difference between existing and living. One keeps you breathing; the other makes it worth it. This essay questions how we’ve normalised mere existence, and what it really means to choose aliveness in a world that rewards numbness.
open.substack.com/pub/stylisa/...
Existing Isn’t Living
If life is meant for living, why do so many of us merely exist our way through it?
open.substack.com
January 1, 2026 at 8:37 AM
Existing Isn’t Living
There’s a difference between existing and living. One keeps you breathing; the other makes it worth it. This essay questions how we’ve normalised mere existence, and what it really means to choose aliveness in a world that rewards numbness.
open.substack.com/pub/stylisa/...
There’s a difference between existing and living. One keeps you breathing; the other makes it worth it. This essay questions how we’ve normalised mere existence, and what it really means to choose aliveness in a world that rewards numbness.
open.substack.com/pub/stylisa/...
There are years where you gather, years where you build, and years where you realise you’ve quietly crossed a threshold without announcing it to anyone. For me, 2025 was all three. #STYLISAFoundHers
www.lisamaynardatem.com/post/a-year-...
www.lisamaynardatem.com/post/a-year-...
A Year That Asked Me to Rise: Reflections on 2025 and the Road Ahead
What do six extraordinary women founders have in common with my own journey? More than I ever expected. In this personal reflection, I share the lessons I’ve learned from the STYLISA FoundHers so far—...
www.lisamaynardatem.com
December 31, 2025 at 6:29 AM
There are years where you gather, years where you build, and years where you realise you’ve quietly crossed a threshold without announcing it to anyone. For me, 2025 was all three. #STYLISAFoundHers
www.lisamaynardatem.com/post/a-year-...
www.lisamaynardatem.com/post/a-year-...
We live in an age of constant visibility - where to be seen is to be validated. But who are we when no one’s watching? My latest essay explores the difference between performance and presence, and why the truest self is the one that needs no audience.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
Who Are We Really? The Self That Exists When No One Is Watching
Character isn’t what we show the world. It’s who we are when the world isn’t looking.
open.substack.com
December 30, 2025 at 9:03 AM
We live in an age of constant visibility - where to be seen is to be validated. But who are we when no one’s watching? My latest essay explores the difference between performance and presence, and why the truest self is the one that needs no audience.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
The dream of homeownership once symbolised stability. Now, for many, it represents constraint. This essay explores how our inherited aspirations shape us, and why it might be time to reframe what success really means.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
The Property of Aspiration: Have We Been Sold the Wrong Dream?
Maybe the house was never the goal. Maybe it was the illusion that kept us obedient.
open.substack.com
December 25, 2025 at 8:11 AM
The dream of homeownership once symbolised stability. Now, for many, it represents constraint. This essay explores how our inherited aspirations shape us, and why it might be time to reframe what success really means.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
Some opportunities don’t circle back by accident. They arrive when you’re ready for them. In this month’s #STYLISAFoundHers interview, Lara talks about returning to Fabulous Magazine after eight years away.
www.lisamaynardatem.com/post/stylisa...
www.lisamaynardatem.com/post/stylisa...
December 24, 2025 at 7:30 AM
Some opportunities don’t circle back by accident. They arrive when you’re ready for them. In this month’s #STYLISAFoundHers interview, Lara talks about returning to Fabulous Magazine after eight years away.
www.lisamaynardatem.com/post/stylisa...
www.lisamaynardatem.com/post/stylisa...
The Spark Before the Spark: Where Ideas Really Come From
Ideas don’t appear from nowhere. They’re echoes of what we’ve noticed, questioned, and cared about. This essay explores what really sparks creativity - not inspiration, but attention.
open.substack.com/pub/stylisa/...
Ideas don’t appear from nowhere. They’re echoes of what we’ve noticed, questioned, and cared about. This essay explores what really sparks creativity - not inspiration, but attention.
open.substack.com/pub/stylisa/...
The Spark Before the Spark: Where Ideas Really Come From
Ideas don’t appear from nowhere. They’re the echo of everything you’ve noticed, ignored, loved, and questioned.
open.substack.com
December 23, 2025 at 7:14 AM
The Spark Before the Spark: Where Ideas Really Come From
Ideas don’t appear from nowhere. They’re echoes of what we’ve noticed, questioned, and cared about. This essay explores what really sparks creativity - not inspiration, but attention.
open.substack.com/pub/stylisa/...
Ideas don’t appear from nowhere. They’re echoes of what we’ve noticed, questioned, and cared about. This essay explores what really sparks creativity - not inspiration, but attention.
open.substack.com/pub/stylisa/...
#STYLISAFoundHers FundHers, December: Tara Attfield-Tomes, Founder & Managing Director, EAST VILLAGE.
Tara isn’t just part of the ecosystem, she’s helping redesign it. She’s bootstrapped, built, advised, funded, and challenged the narrative.
www.lisamaynardatem.com/post/foundhe...
Tara isn’t just part of the ecosystem, she’s helping redesign it. She’s bootstrapped, built, advised, funded, and challenged the narrative.
www.lisamaynardatem.com/post/foundhe...
December 22, 2025 at 7:32 AM
#STYLISAFoundHers FundHers, December: Tara Attfield-Tomes, Founder & Managing Director, EAST VILLAGE.
Tara isn’t just part of the ecosystem, she’s helping redesign it. She’s bootstrapped, built, advised, funded, and challenged the narrative.
www.lisamaynardatem.com/post/foundhe...
Tara isn’t just part of the ecosystem, she’s helping redesign it. She’s bootstrapped, built, advised, funded, and challenged the narrative.
www.lisamaynardatem.com/post/foundhe...
The Invisible Ones: How Society Decides Who Matters
They were never invisible - we just chose not to look.
open.substack.com/pub/stylisa/...
They were never invisible - we just chose not to look.
open.substack.com/pub/stylisa/...
The Invisible Ones: How Society Decides Who Matters
We clap for them in crises and ignore them in calm. The truth is simple. Civilisation runs on invisible hands we choose not to see.
open.substack.com
December 18, 2025 at 7:08 AM
The Invisible Ones: How Society Decides Who Matters
They were never invisible - we just chose not to look.
open.substack.com/pub/stylisa/...
They were never invisible - we just chose not to look.
open.substack.com/pub/stylisa/...
Relationships are the real infrastructure of a creative career. In this month’s #STYLISAFoundHers feature, Lara reflects on a decade in fashion and the one lesson that has stayed consistent: nurture your relationships. www.lisamaynardatem.com/post/stylisa...
December 17, 2025 at 7:01 AM
Relationships are the real infrastructure of a creative career. In this month’s #STYLISAFoundHers feature, Lara reflects on a decade in fashion and the one lesson that has stayed consistent: nurture your relationships. www.lisamaynardatem.com/post/stylisa...
Inclusion was supposed to represent progress. Yet so much of what we’ve seen has been theatre: roles rolled back, initiatives shelved, conversations without cut-through. My latest essay asks whether we’re moving forward or quietly sliding back.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
How Inclusive Are We Really?
Inclusion was meant to be progress. But much of it has been performance. Have we truly moved forward, or are we quietly slipping back?
open.substack.com
December 16, 2025 at 7:08 AM
Inclusion was supposed to represent progress. Yet so much of what we’ve seen has been theatre: roles rolled back, initiatives shelved, conversations without cut-through. My latest essay asks whether we’re moving forward or quietly sliding back.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
Your Words Hold Weight!
We don’t often think about how much our language does for us, or against us. Long before you introduce yourself, your words have already shaped perception. www.lisamaynardatem.com/post/your-wo...
We don’t often think about how much our language does for us, or against us. Long before you introduce yourself, your words have already shaped perception. www.lisamaynardatem.com/post/your-wo...
Your Words Hold Weight: How Language Shapes Perception Before You Even Walk in the Room
Your words introduce you long before you arrive. This article explores why language shapes perception, how clarity builds authority, and why founders must treat communication as a strategic asset. Whe...
www.lisamaynardatem.com
December 15, 2025 at 8:20 AM
Your Words Hold Weight!
We don’t often think about how much our language does for us, or against us. Long before you introduce yourself, your words have already shaped perception. www.lisamaynardatem.com/post/your-wo...
We don’t often think about how much our language does for us, or against us. Long before you introduce yourself, your words have already shaped perception. www.lisamaynardatem.com/post/your-wo...
We talk about class as if it’s inevitable, and part of human nature. But the class system was built, not born. In this essay, I explore how it became the invisible structure shaping society, who it really serves, and why it’s time to dismantle the design.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
The Class System: An Invention We Mistook for Nature
The class system isn’t a fact of life. It’s a design, one that divides, controls, and convinces us inequality is natural.
open.substack.com
December 11, 2025 at 7:16 AM
We talk about class as if it’s inevitable, and part of human nature. But the class system was built, not born. In this essay, I explore how it became the invisible structure shaping society, who it really serves, and why it’s time to dismantle the design.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
The #STYLISAFoundHers Series, December - Lara Grayson
Creativity works best when it isn’t forced. Lara’s joyful TikTok videos with her neighbours began as something simple, a shared laugh, a warm moment, a genuine connection.
www.lisamaynardatem.com/post/stylisa...
Creativity works best when it isn’t forced. Lara’s joyful TikTok videos with her neighbours began as something simple, a shared laugh, a warm moment, a genuine connection.
www.lisamaynardatem.com/post/stylisa...
December 10, 2025 at 6:54 AM
The #STYLISAFoundHers Series, December - Lara Grayson
Creativity works best when it isn’t forced. Lara’s joyful TikTok videos with her neighbours began as something simple, a shared laugh, a warm moment, a genuine connection.
www.lisamaynardatem.com/post/stylisa...
Creativity works best when it isn’t forced. Lara’s joyful TikTok videos with her neighbours began as something simple, a shared laugh, a warm moment, a genuine connection.
www.lisamaynardatem.com/post/stylisa...
Be Humble
We’re taught that humility is a virtue. But what if “be humble” isn’t always advice, what if it’s control? In this essay, I explore how humility can be both empowering and limiting, depending on who’s saying it and why.
open.substack.com/pub/stylisa/...
We’re taught that humility is a virtue. But what if “be humble” isn’t always advice, what if it’s control? In this essay, I explore how humility can be both empowering and limiting, depending on who’s saying it and why.
open.substack.com/pub/stylisa/...
Be Humble: A Command Disguised as Virtue
“Be humble” sounds like wisdom, but too often it’s a command to stay small. True humility is a choice, not an instruction.
open.substack.com
December 9, 2025 at 6:28 AM
Be Humble
We’re taught that humility is a virtue. But what if “be humble” isn’t always advice, what if it’s control? In this essay, I explore how humility can be both empowering and limiting, depending on who’s saying it and why.
open.substack.com/pub/stylisa/...
We’re taught that humility is a virtue. But what if “be humble” isn’t always advice, what if it’s control? In this essay, I explore how humility can be both empowering and limiting, depending on who’s saying it and why.
open.substack.com/pub/stylisa/...
The #STYLISAFoundHer FundHers Series December - Tara Attfield-Tomes
For the final #FoundHerFundHers interview of the year, I’m speaking with a woman who’s challenging the entire funding infrastructure - and doing it with style and substance.
www.lisamaynardatem.com/post/foundhe...
For the final #FoundHerFundHers interview of the year, I’m speaking with a woman who’s challenging the entire funding infrastructure - and doing it with style and substance.
www.lisamaynardatem.com/post/foundhe...
FoundHer FundHers December: Tara Attfield-Tomes on Building to Sell, Owning Your Numbers, and Why the Funding System Needs a Rethink
In this FoundHer FundHers interview, Tara Attfield-Tomes brings the perfect blend of frontline experience and structural insight. She’s bootstrapped her own agency, supported thousands of founders, an...
www.lisamaynardatem.com
December 8, 2025 at 7:10 AM
The #STYLISAFoundHer FundHers Series December - Tara Attfield-Tomes
For the final #FoundHerFundHers interview of the year, I’m speaking with a woman who’s challenging the entire funding infrastructure - and doing it with style and substance.
www.lisamaynardatem.com/post/foundhe...
For the final #FoundHerFundHers interview of the year, I’m speaking with a woman who’s challenging the entire funding infrastructure - and doing it with style and substance.
www.lisamaynardatem.com/post/foundhe...
In a world overflowing with online gurus and life hacks, we’ve forgotten how to listen to ourselves. Self-trust is the highest form of intelligence. Reclaiming your inner authority, can free you from the noise of other people’s formulas for success.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
Reclaiming Your Inner Authority: Why We’ve Got to Stop Worshipping Gurus
We live in an age where everyone has advice to sell, but the real wisdom lies in learning to trust the quiet authority within yourself.
open.substack.com
December 4, 2025 at 6:50 AM
In a world overflowing with online gurus and life hacks, we’ve forgotten how to listen to ourselves. Self-trust is the highest form of intelligence. Reclaiming your inner authority, can free you from the noise of other people’s formulas for success.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
The #STYLISAFoundHers series is back for the month of December, with a woman who has built a career on authenticity, curiosity and joy.
Meet the Lara Grayson, celebrity fashion stylist and Senior Fashion Content Creator at Fabulous Magazine.
www.lisamaynardatem.com/post/stylisa...
Meet the Lara Grayson, celebrity fashion stylist and Senior Fashion Content Creator at Fabulous Magazine.
www.lisamaynardatem.com/post/stylisa...
STYLISA FoundHers December: How Fashion Stylist Lara Grayson Built a Career on Authenticity, Curiosity and Joy
This month’s STYLISA FoundHers spotlight features stylist and content creator Lara Grayson. From a full-circle return to Fabulous magazine to a Burberry highlight sparked by her much-loved neighbour v...
www.lisamaynardatem.com
December 3, 2025 at 7:11 AM
The #STYLISAFoundHers series is back for the month of December, with a woman who has built a career on authenticity, curiosity and joy.
Meet the Lara Grayson, celebrity fashion stylist and Senior Fashion Content Creator at Fabulous Magazine.
www.lisamaynardatem.com/post/stylisa...
Meet the Lara Grayson, celebrity fashion stylist and Senior Fashion Content Creator at Fabulous Magazine.
www.lisamaynardatem.com/post/stylisa...
“Selfish” is one of the sharpest labels society uses to keep us compliant. My latest essay reframes selfishness as strength, and argues that the best way to show up for others is to first show up for yourself.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...
The Myth of Selfishness
We’re taught that putting ourselves first is selfish. But what if self-prioritisation isn’t indulgence - it’s the infrastructure of real care?
open.substack.com
December 2, 2025 at 6:55 AM
“Selfish” is one of the sharpest labels society uses to keep us compliant. My latest essay reframes selfishness as strength, and argues that the best way to show up for others is to first show up for yourself.
open.substack.com/pub/stylisa/...
open.substack.com/pub/stylisa/...