Sara 🌱
@stmsocialmedia.bsky.social
Social media marketing for scientific journals | BSc Biology, MSc Dev & Climate Change | Driving submissions, citations & standout editorial boards 🔬
Brands aiming to connect with Gen Z should focus on creating relatable, informative, and shareable content that resonates with their values and interests.📲
April 21, 2025 at 8:45 AM
Brands aiming to connect with Gen Z should focus on creating relatable, informative, and shareable content that resonates with their values and interests.📲
•67% of Gen Z users on Facebook and Instagram share video clips with friends and family, emphasizing the role of short-form videos in communication. 
•78% of Gen Z respondents discover new brands via video content, highlighting the importance of engaging visuals.
•78% of Gen Z respondents discover new brands via video content, highlighting the importance of engaging visuals.
April 21, 2025 at 8:45 AM
•67% of Gen Z users on Facebook and Instagram share video clips with friends and family, emphasizing the role of short-form videos in communication. 
•78% of Gen Z respondents discover new brands via video content, highlighting the importance of engaging visuals.
•78% of Gen Z respondents discover new brands via video content, highlighting the importance of engaging visuals.
It’s time we stop thinking of social as optional.
It’s essential.
#ScienceComm #AcademicTwitter #BlueskyScience
It’s essential.
#ScienceComm #AcademicTwitter #BlueskyScience
April 20, 2025 at 8:11 AM
It’s time we stop thinking of social as optional.
It’s essential.
#ScienceComm #AcademicTwitter #BlueskyScience
It’s essential.
#ScienceComm #AcademicTwitter #BlueskyScience
If we want accurate, transparent, and engaging communication, publishers must meet people where they are.
Social platforms aren’t just for hot takes. They’re for:
• Elevating research
• Highlighting authors
• Fighting misinformation
• Building trust
Social platforms aren’t just for hot takes. They’re for:
• Elevating research
• Highlighting authors
• Fighting misinformation
• Building trust
April 20, 2025 at 8:11 AM
If we want accurate, transparent, and engaging communication, publishers must meet people where they are.
Social platforms aren’t just for hot takes. They’re for:
• Elevating research
• Highlighting authors
• Fighting misinformation
• Building trust
Social platforms aren’t just for hot takes. They’re for:
• Elevating research
• Highlighting authors
• Fighting misinformation
• Building trust