As a quick experiment, I created an "Impact Pathways for Animals" custom GPT that anyone can use to brainstorm high-impact ways to help animals, given your unique skills, interests, location, and resources: chatgpt.com/g/g-68769d9b...

Honored and surprised to be acknowledged in this new Faunalytics report about what #vegan advocates can learn from the social spread of quitting smoking. Grateful to them for applying this social contagion research to animal advocacy. (Very important.)

faunalytics.org/what-vegan-a...

Why does anything matter? I think the answer is probably: the well-being of individuals.

stevenrouk.com/why-anything...