I started smoking because a friend could do smoke rings.

Quit because I met a girl with an Apple sticker on her snowboard.

Eighteen years later — still smoke-free.
Married, three kids, built a house.

From smoke rings to wedding rings.
Sometimes you just need a reason.

If you’ve ever thought,
“Why don’t they get what we built?”
this one’s for you.

👇

#ComplexToTrust

Not every founder story has sunlight and smoothies.

Sometimes it’s coffee at midnight in a basement office.

Here’s what building something real looks like.

Everyone wants to know how long it takes to build trust.

But trust doesn’t work on a timer.
It grows with repetition —
one step, one post, one proof at a time.

I unpacked it in today’s essay ↓

In 2026, buyers won’t ask how powerful your AI is — they’ll ask if they can trust it.

That’s the shift already happening.

Avoid these 5 mistakes in 2025 to stay ahead in 2026.

#ComplexToTrust

You don’t lose deals because of your product.

You lose them because nobody believes you.

Default = doubt. Proof = prerequisite.

I rebuilt my LinkedIn profile from scratch.

Not to look smarter.

But to prove what I believe:

Trust sells complex products.

Most founders think they have a sales problem.
But it’s really a trust problem.

You don’t fix it with more calls —
you fix it by building clarity, proof, and presence.

That’s what today’s essay dives into 👇

My 12-year-old son asked me which memory card he should buy for his Nintendo Switch—
and whether it would still work when the Switch 2 comes out.

I almost explained file systems and data speeds…
then I realized I’d lose him in five seconds.

What happened next changed how I explain everything.

↓

We keep waiting for the right moment.

But the right moment never comes —
we just decide.

This one habit killed my overthinking.
(And might kill yours too.)

Women were once banned from marathons.
Now they’re still questioned for their success.

Talked to a client today — a mother, a founder, a force.
Built everything herself.

She doesn’t need to prove anything.
We just need to stop underestimating her.

Clarity builds trust.
Complex words don’t.

I stopped writing to impress and started writing to be understood.

If you write for everyone, you write for no one.

Be clear. Be specific. Be generous.

The smarter a product gets,
the harder it is to explain.

Precision isn’t clarity.

People don’t buy algorithms—
they buy what those algorithms make possible.

The smartest leaders don’t try to sound smart.

They make others feel smart.

Clarity beats cleverness every single time.

Early in my ghostwriting career, I fell for the hype — expensive programs, empty promises, and “trust me” guarantees.

It was painful.

But it taught me something I still live by:
Trust begins with truth.

I wrote about it here 👇